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Casual Articles - Sell Yourself in Ninety Seconds or Less: How to Develop a Great Elevator Pitch
Customer support is the core of almost every business. It is through this process that customers and clients are won and retained. But what exactly is it, and how can effective use help your company grow? Read on to find out.Customer support 101Customer support refers to the processes that involve the development and delivery of customer support services that include installing, configuring, troubleshooting, assisting and training to meet customer requirements.The best gauge of the effectiveness of your company’s customer support is the interactio
My positioning statement is: "Elegant but approachable, most pe
Can I replace my existing trade show graphics with printed fabric graphics?Maybe. It depends on the type of display and how it assembles. Your display provider should be able to consult with you to see what different configurations and graphic mediums are possible with your display.Are graphics easy to change on fabric displays?Yes. One of the most attractive features of fabric displays is their versatility. Fabric panels can be changed frequently at a much lower cost that than older heavy plastic graphic panels.
When your name is spoken, what do people think? Whatever bubbles up is your personal brand. Personal brands summarize those key attributes that describe us and an unique selling proposition that differentiates us. When I work with clients to create personal brands, we develop three products.
Brand Summary: A brand summarizes our unique selling proposition, or what separates us from our competition. My brand is "The Career Engineer." Other examples include a therapist whose brand is "the Wizard of Ahhs" and a high level manager and motivator who uses "the Pied Piper." I once worked with a college president who decided her brand was "the Energizer Bunny" because she was known for her ability to energize conservative institutions.
Positioning Statement: Once we identify our "sweet spot," or those attributes where desired image, others' perceptions of us, and our own opinion of ourselves meet, we can isolate three to six attributes that define our image. From these attributes, we can write a positioning statement. This document is for our eyes only and is used as a focusing device.
My positioning statement is: "Elegant but approachable, most pe
The best work at home job opportunities are those that doesen't require you to invest money on them, are easy to do, you are in control of your time, its scalable and its profitable.But its not as simple to find a work at home job that you really like and its profitable. There are a lot of site where you can find jobs to work on, some of those are monster.com, careerbuilder.com, craigslist.com and many others.On those sites you will find many job opportunities on your geographic location and some opportunities to work from home. But sometimes will be dif
When your name is spoken, what do people think? Whatever bubbles up is your personal brand. Personal brands summarize those key attributes that describe us and an unique selling proposition that differentiates us. When I work with clients to create personal brands, we develop three products.
Brand Summary: A brand summarizes our unique selling proposition, or what separates us from our competition. My brand is "The Career Engineer." Other examples include a therapist whose brand is "the Wizard of Ahhs" and a high level manager and motivator who uses "the Pied Piper." I once worked with a college president who decided her brand was "the Energizer Bunny" because she was known for her ability to energize conservative institutions.
Positioning Statement: Once we identify our "sweet spot," or those attributes where desired image, others' perceptions of us, and our own opinion of ourselves meet, we can isolate three to six attributes that define our image. From these attributes, we can write a positioning statement. This document is for our eyes only and is used as a focusing device.
My positioning statement is: "Elegant but approachable, most pe
Many times business owners can have significant differences in management styles that can deter the growth of both the employees and the business.Employees can have differing needs that require differing methods of management as well. Problems arise when the management style of a business owner does not match the needs of the employees.There are two basic management styles that are also broken down into more minor categories, the Autocratic Management Style and the Permissive Management Style. An Autocratic Management Style is one in which the business o
Brand Summary: A brand summarizes our unique selling proposition, or what separates us from our competition. My brand is "The Career Engineer." Other examples include a therapist whose brand is "the Wizard of Ahhs" and a high level manager and motivator who uses "the Pied Piper." I once worked with a college president who decided her brand was "the Energizer Bunny" because she was known for her ability to energize conservative institutions.
Positioning Statement: Once we identify our "sweet spot," or those attributes where desired image, others' perceptions of us, and our own opinion of ourselves meet, we can isolate three to six attributes that define our image. From these attributes, we can write a positioning statement. This document is for our eyes only and is used as a focusing device.
My positioning statement is: "Elegant but approachable, most pe
For any special event, promotional products make such an experience even more meaningful. Take your carefully planned occasion and enhance it. You can accomplish this by creating enthusiasm, incorporating a creative theme, instilling motivation, and manifesting positive impressions. Promotional products help make your happening distinguished.Regardless of how much time and effort you have spent in planning, it is important to remember the importance of promotional products and their integration into your special day. Don’t miss the opportunity to engender l
Positioning Statement: Once we identify our "sweet spot," or those attributes where desired image, others' perceptions of us, and our own opinion of ourselves meet, we can isolate three to six attributes that define our image. From these attributes, we can write a positioning statement. This document is for our eyes only and is used as a focusing device.
My positioning statement is: "Elegant but approachable, most pe
It would be nice to think that the companies on the leading edge of work/life balance programs are simply being good citizens and doing the right thing! But, the fact is that these programs make good business sense.In addition to increased productivity and employee satisfaction, companies can retain valuable employees in a competitive environment, and attract new employees with these programs.Every generation in the workforce today reports that work and life balance is one of the top issues for them and that they want to work in a company that supports
My positioning statement is: "Elegant but approachable, most people feel an instant connection with him. They sense that he is totally devoted to their, and his, personal and professional growth. By sharing his self and search, he encourages others to become the full expression of who they are."
I use this statement to ensure that everything I do from the car I drive to the organizations in which I belong support my positioning.
Elevator Statement: An elevator speech distills our personal sales pitch into a few succinct sentences. It's called an elevator statement because in the time it takes for an elevator to travel from one floor to another, we should be able to build a compelling case for ourselves.
An elevator speech is intended to open doors, not close sales. Most of us begin by telling people what we do, specifically their services, forgetting to tune into that all important station WIFT (What's In It For Them?).
A far more effective way to introduce ourselves is to talk about the clients we serve and the challenges we help solve. In mere minutes, we should be able to cover the following: target market(s); what pains or pleasures them; an example; a case study; the result; and an open-ended question.
For example, here is the elevator speech I use for presentation training:
Target Market: "I work with businesspeople..."
Their Pleasure/Pain: "...who are rea
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