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Casual Articles - Walk with the Wise
Business Development 101. We see lots of companies out there that decide to go through third party channels in order to take their products to market, yet neglect to put the necessary resources and structure around building, deploying, ma
STEP THREE: Thank You
The minute you get back to your office, write a th
In today’s economy, companies of all sizes are facing a number of challenges that require urgent action. Health care costs are rising, pension obligations are growing and top talent is becoming increasingly difficult to recruit in the reb
It's like Proverbs 13:20, “Whoever walks with the wise becomes wise, but the companion of fools will suffer harm.”
If you want to make a name for yourself, you must make friends, hang out with and learn from other people who have already made a name for themselves.
Here is the process I’ve been following for years:
STEP ONE: Initial Contact
Call or email someone you’d like to glean valuable advice from. Introduce yourself. If you have a mutual friend or contact, say that immediately. Explain to the person that you’re “young” (in age, job, career, etc.) and would greatly appreciate the opportunity to pick their brain. Suggest a breakfast or lunch meeting.
STEP TWO: Initial Meeting
Look sharp, arrive early and be prepared. Bring something to take notes with and any relevant items you’d like to share with your wise friend. Have a list of questions prepared. Shut up and listen. Take notes furiously. And when the check comes, insist on paying.
STEP THREE: Thank You
The minute you get back to your office, write a tha
The headline is the most important element in any sales message your company ever uses. It is the opening sentence you use in any sales letter, brochure, print ad, or on you Web site.The purpose of a headline is to grab your prospec
If you want to make a name for yourself, you must make friends, hang out with and learn from other people who have already made a name for themselves.
Here is the process I’ve been following for years:
STEP ONE: Initial Contact
Call or email someone you’d like to glean valuable advice from. Introduce yourself. If you have a mutual friend or contact, say that immediately. Explain to the person that you’re “young” (in age, job, career, etc.) and would greatly appreciate the opportunity to pick their brain. Suggest a breakfast or lunch meeting.
STEP TWO: Initial Meeting
Look sharp, arrive early and be prepared. Bring something to take notes with and any relevant items you’d like to share with your wise friend. Have a list of questions prepared. Shut up and listen. Take notes furiously. And when the check comes, insist on paying.
STEP THREE: Thank You
The minute you get back to your office, write a th
Are your company's call center services all that they could be? Even centers that were state of the art a decade or so ago might be out of date and inadequate today. As technology expands, so do clients' expectations regarding communicatio
Call or email someone you’d like to glean valuable advice from. Introduce yourself. If you have a mutual friend or contact, say that immediately. Explain to the person that you’re “young” (in age, job, career, etc.) and would greatly appreciate the opportunity to pick their brain. Suggest a breakfast or lunch meeting.
STEP TWO: Initial Meeting
Look sharp, arrive early and be prepared. Bring something to take notes with and any relevant items you’d like to share with your wise friend. Have a list of questions prepared. Shut up and listen. Take notes furiously. And when the check comes, insist on paying.
STEP THREE: Thank You
The minute you get back to your office, write a th
I have done my penance in the advertising industry. You might even call me an “ad-man.” I have engaged advertising’s rude and unwanted impressions. I have penetrated the unaware with my client’s messages. Oh, yes, I have been apart of the
STEP TWO: Initial Meeting
Look sharp, arrive early and be prepared. Bring something to take notes with and any relevant items you’d like to share with your wise friend. Have a list of questions prepared. Shut up and listen. Take notes furiously. And when the check comes, insist on paying.
STEP THREE: Thank You
The minute you get back to your office, write a th
If you're a real estate agent, client follow-up should be a major part of your real estate marketing program. Whether it's a postcard mailing program through a direct mail vendor, or just a series of well-timed thank you cards after the tr
STEP THREE: Thank You
The minute you get back to your office, write a thank you note either via email or handwritten. (Handwritten is better.) Promise to keep your wise friend updated on your progress.
STEP FOUR: Progress Report
On a frequent, yet not too annoying basis, call/email the person with an update on your progress. Be sure to tell he or she which pieces of their advice you actually used. If by using that advice you’ve won an award, made a sale or received any kind of visual representation of success, send them a copy.
LET ME ASK YA THIS...
Do you walk with the wise?
LET ME SUGGEST THIS...
Contact five new wise people in the next month. Let me know what you learn!
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