Casual Articles - Business

Advertising Basics for Beginners
So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide.Here is a list of some textbook rules regarding marketing and advertising in general. These are important points that we should all keep in mind when promoting our offers:1. People don't like ads until they see something they want or

Test Your B2B Direct Mail Offers To Boost Response Rates
The secret to success in business-to-business direct mail lead generation is testing. I have hunches. You have hunches. But testing settles the debate. When you test your package against my package and we measure the results, we know for certain which package performed better. Assuming your list is good (in other words, assuming you are mailing to people who are likely to b

There’s a group in every office. They hit the nearby watering hole for happy hour once or twice a week after work to vent shared frustrations, talk about the boss behind his back, maybe even plot future career moves. Thumbing your nose at this carousing crew? Think twice, turning down an invite to grab a post-shift drink might be hazardous to your financial future.

A recent study published by The Journal of Labor Research shows that drinkers earn 10 to 14 percent more than those who avoid the bottle altogether. The reason? The study contends it’s something called social capital. That is, the more you’re out enjoying a drink, the more people you meet. The more people you meet, the more doors that are opened for you professionally. And as is the general rule in the business world—it’s not what you know, it’s who you know.

The study contends that specifically, it’s drinkers who hit the bar that see the most benefits financially, as opposed to those who tip the glass at home. It’s all about social capital, which the study defines as “a person’s social characteristi

Marketing and Promoting in the Franchising Industry
A franchisor who is promoting his franchise brand is really marketing for a couple of different objectives and this makes things a little more difficult than in other types of businesses. You see, a franchisor must promote the brand name to help the franchisees get more customers because if the franchisees don't succeed the franchisor will also go out of business.A franchisor must also mar

Thumbing your nose at this carousing crew? Think twice, turning down an invite to grab a post-shift drink might be hazardous to your financial future.

Isn't it Time You Started to Fly?
I am going to begin this article by sharing a shocking fact...Did you know that if you opened the door on every single budgie cage around the world (and we are talking a lot of cages here...) fewer than 5% of our imprisoned feathered friends would actually embrace the window of opportunity provided and fly away!Hard to believe I know.Most would choose to do exactly what they'

ws that drinkers earn 10 to 14 percent more than those who avoid the bottle altogether. The reason? The study contends it’s something called social capital. That is, the more you’re out enjoying a drink, the more people you meet. The more people you meet, the more doors that are opened for you professionally. And as is the general rule in the business world—it’s not what you know, it’s who you know.

Your Most Important Investment
"Imagine a company spending one-third of the revenue on a capital investment or an interest payment and never addressing it with shareholders in their annual report," said Rick Guzzo, a Mercer consultant. "It's unthinkable."Mercer Human Resource Consulting, a unit of insurance brokerage Marsh &McLennan, conducted a Two Year Study of the 100 largest publicly traded American companies.e you meet. The more people you meet, the more doors that are opened for you professionally. And as is the general rule in the business world—it’s not what you know, it’s who you know.

5 Easy Things You Can Do To Become A Thought Leader - Without Blogging
Whether you are trying to drive traffic to your website, sell goods and services, land a plum job, or impress your boss, being a thought leader on a niche topic is the best approach. If you have a passion or interest, why not become recognized as a thought leader and monetize your interest? Many will tell you simply to "start a blog". The problem is, 10,000 people a day are also starting blogs,

cifically, it’s drinkers who hit the bar that see the most benefits financially, as opposed to those who tip the glass at home. It’s all about social capital, which the study defines as “a person’s social characteristics, including social skills, charisma, and the size of his Rolodex, which enable him to reap market and nonmarket returns from interactions with others.” Drinkers who hit the bars have a lot of it, drinkers who sip alone have a little less, nondrinkers have less yet.

The study argues that it’s possible that abstainers may steer clear of social occasions involving drinking, and if not, they will socialize with other nondrinkers or less social people. It’s also possible that abstainers might be considered boring by drinkers, and not be invited to a gathering at all. Those who drink socially may have an easier time attaining a higher paying job or reinforce bonds with coworkers or associates who could have a direct impact on salary. Though the reasons behind nondrinkers’ lack of social capital weren’t specifically tackled in the study, one thing is clear—d

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The Negotiation: The Two Most Important Steps You MUST Take Before You Start

After all the hard work of getting interviews and delivering on them, too many people destroy their chances through failure to take two steps to prepare. Jeff Altman, The Big Game Hunter, walks you through these two steps so taht you never make that mistake.

Managing Meetings

Meetings are an essential part of business life but can also be time consuming and sometimes unproductive. Here is some advice on how to run a more productive meeting and achieve set objectives.

Loyalty Cards Systems - Beware, Some Should Be Avoided

A loyalty card scheme can help a retail or hospitality business's marketing efforts to be far more effective. If you are considering setting up such a scheme, make sure that you select one that collects customer data at a sufficient level of detail to enable you to understand individual customer behaviour.

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Casual Articles - Dollar Drink Night: Boozing With Coworkers Could Help You Financially

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