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Casual Articles - Networking: Five Myths and Realities
Whether you presently own a retail or web based business and are looking for an additional profit center or you are thinking of starting a business, jewelry is a “no-brainer” choice for a proven product category. The buying public, (particularly women) never tires of jewelry as the choices in color, materials, finishes and styles are endless and innovations are continual. Every generation reinvents jewelry for itself in much the same way that it reinvents music and fashion. Styles change but the basic facts remain the same. If you are a
Reality: Networking is communicating.
Listen more than you talk. Remember the simple formula: two ears, one mouth. Use them in correc
Let's face it: Direct mail selling isn't easy. Especially when recipients don't open your marketing envelope. When these are not opened you don't make money. Period.Before you can receive an order, the recipient of your mailer must first open your envelope without simply discarding the materials without a second thought.Because of the high costs of the whole process including printing, envelopes, and postage, your mailing package represents a hefty investment. It doesn't make sense to make this investment, and then ha
Do you get so desperate to escape that you stuff the free gift box with a fistful of your cards and take off?
Myth #1: You must give your card to everyone in the room.
If people aren’t interested they won’t keep your card, let alone call you.
Reality: It is more important to get business cards than to hand yours out.
After you identify a prospect, ask for their card. Mark the ones that are important to you. When you have their card you control the contact. Add the names and contact information to your database and follow up.
Myth #2: Networking is selling.
The term network marketing confuses people. It is meant to. Network marketing, also known as MLM, or Multi-Level Marketing, generates sales through a vast layered network of product representatives. Each of these representatives is given incentive to recruit still more committed reps. MLM sales pitches can come across as vague and evasive.
Reality: Networking is marketing.
When you network you are building a network – hence the term – of people who know about you and your product. They might buy from you or help you. Networking is a long-term strategy, not a quick-sell scheme.
Myth # 3: Networking is telling your story
Watch out for Power Networkers who, full of bluster, talk at you. They condescend and announce, in effect, “You must be stupid not to buy my product. If you order now, you’ll get the network special discount.”
Reality: Networking is communicating.
Listen more than you talk. Remember the simple formula: two ears, one mouth. Use them in correct
So you want to learn the internet business marketing secrets to make money by starting an internet business? Do you feel like an internet business entrepreneur that is just waiting for the best opportunity to strike it rich with? You know that the internet is a hot money market and you want to get your share! If there’s money to be made, you’ll find a way to make it! The only things you need are an income source, and the resources to market it. Once you have them, it’s all downhill from there!!…Right?Well, let’s take a bru
If people aren’t interested they won’t keep your card, let alone call you.
Reality: It is more important to get business cards than to hand yours out.
After you identify a prospect, ask for their card. Mark the ones that are important to you. When you have their card you control the contact. Add the names and contact information to your database and follow up.
Myth #2: Networking is selling.
The term network marketing confuses people. It is meant to. Network marketing, also known as MLM, or Multi-Level Marketing, generates sales through a vast layered network of product representatives. Each of these representatives is given incentive to recruit still more committed reps. MLM sales pitches can come across as vague and evasive.
Reality: Networking is marketing.
When you network you are building a network – hence the term – of people who know about you and your product. They might buy from you or help you. Networking is a long-term strategy, not a quick-sell scheme.
Myth # 3: Networking is telling your story
Watch out for Power Networkers who, full of bluster, talk at you. They condescend and announce, in effect, “You must be stupid not to buy my product. If you order now, you’ll get the network special discount.”
Reality: Networking is communicating.
Listen more than you talk. Remember the simple formula: two ears, one mouth. Use them in correc
Business expos can be an excellent marketing investment and an outstanding way to build your business. On the other hand, if not treated as an integral part of your marketing strategy, they can become a huge waste of time, money and energy.To gain the most from your investment develop a plan for before, during and after show preparation.Determine goals and outcomes. Decide why you are at a show before you are there. Are you there to increase sales, have a presence in the marketplace, introduce new products, and/or enhance
Myth #2: Networking is selling.
The term network marketing confuses people. It is meant to. Network marketing, also known as MLM, or Multi-Level Marketing, generates sales through a vast layered network of product representatives. Each of these representatives is given incentive to recruit still more committed reps. MLM sales pitches can come across as vague and evasive.
Reality: Networking is marketing.
When you network you are building a network – hence the term – of people who know about you and your product. They might buy from you or help you. Networking is a long-term strategy, not a quick-sell scheme.
Myth # 3: Networking is telling your story
Watch out for Power Networkers who, full of bluster, talk at you. They condescend and announce, in effect, “You must be stupid not to buy my product. If you order now, you’ll get the network special discount.”
Reality: Networking is communicating.
Listen more than you talk. Remember the simple formula: two ears, one mouth. Use them in correc
Many people get offended by PhD type people who will not give them the time of day at parties. Often people feel slighted, as they simply brush them off and refuse to chit chat. Not long ago someone mentioned this and indeed we have all probably witnessed this behavior at one time or another, so it was decent commentary and a worthy subject.Thus, I felt obligated to take the PhD person's point of view and attempted to debate their possible thoughts. So, I said; of course there is a flip side to all this. That is that if those who
Reality: Networking is marketing.
When you network you are building a network – hence the term – of people who know about you and your product. They might buy from you or help you. Networking is a long-term strategy, not a quick-sell scheme.
Myth # 3: Networking is telling your story
Watch out for Power Networkers who, full of bluster, talk at you. They condescend and announce, in effect, “You must be stupid not to buy my product. If you order now, you’ll get the network special discount.”
Reality: Networking is communicating.
Listen more than you talk. Remember the simple formula: two ears, one mouth. Use them in correc
I was reminded the other day when talking to a friend to the importance of good old customer service, not to over look, or prejudge any situation. Today’s children are not customers of the future but quite possibly your A or B class customers of today. When they have money in their pockets they spend it freely without much thought. They know what they want and as most parents will agree they just don’t stop nagging till they get their own way. I guess they learn at a young age now that persistence will always beat resistance. Also par
Reality: Networking is communicating.
Listen more than you talk. Remember the simple formula: two ears, one mouth. Use them in correct proportion. Get your message into a 30-second format. Open with a question, appeal to your listeners’ self-interest, and end with a call to action. Whey you talk, observe their interest level. When their eyes glaze over, it’s time to move along. Thank them and walk away. But if they show interest, ask them questions. “Do you see a way that this service might help you or someone you know?” Ask about their business, their most nagging problem, their greatest achievement, their next challenge, their best advice, or their newest idea. Listen to the answers. You will learn more by listening.
Myth # 4: Networking ends when you walk out the door.
Don’t make the mistake of breathing a sigh of relief as you walk out the door of the networking event and think, “Well that’s my networking done for another month.”
Reality: Networking is about building and maintaining relationships. Record the names in your database. When you walk out that door you begin the next stage of networking. Follow up with a phone call, an e-mail message, regular mail, or a meeting over coffee or lunch. Maintain your contacts.
Myth # 5: Send them information only about your products.
If all you do is mail brochures, then all you are doing is advertising. It’s okay to advertise, and a mailing is good; but a mailing list is not a network. If you want to build a relationship, you must send something that is of value
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