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Casual Articles - Do You Have A Defining Statement?
In order to attract the best and brightest of those newly qualified to take audit positions – both internal and external – companies are going to have to come up with more money. A major survey of HR professionals at the Big Four firms and recruitment firms states that salaries for entry level audit jobs will inc
- Use three to five word outcomes.
A few ways to use a defining statement.
1. Introduce yourself with it when appropriate.
2. Use it in your telemarketing efforts.
3. Turn it into a headline for a brochure.
4. Use it on the home page for your website.
5. Use it on your voice mail message.
6. Put it on your fax cover sheet.
7.
I've got a confession to make... I was scammed by a company promising me I can stay at home and type data into forms and make over two hundred dollars a day.There are a lot of scams going on out there, these are just a couple of scams to be on the look out for.Scam #1 You Won The Lottery!This is an e-mail
A defining statement * should include all of the following.
1. It must use common one syllable words that are easy to understand. If you stick to the language an 8th grader (and I am not referring here to slang) would understand you are in good shape.
2. It must be conversational. It is not an advertising them or slogan it is a conversational answer to, "What do you do?"
3. It must create some attraction on the part of the other person. It should make people want to talk with you, be with you, learn from you.
4. It must have a dream focus. If it helps the prospect see the future as better than the present in any way you have a dream focus.
5. It must contain the what and the who. It defines outcomes and who would be served by working with you or buying from you.
6. It must have a duel focus. Create a two part statement that has two outcomes and you will there fore appeal to a wider audience.
7. It must have repeatability. This may be the hardest one to accomplish but if you can get other people to be able to repeat it - watch your referrals soar.
A few tips to consider.
- Use the words like 'work with".
- Use the word want.
- Use one 'and' in your statement.
- Use three to five word outcomes.
A few ways to use a defining statement.
1. Introduce yourself with it when appropriate.
2. Use it in your telemarketing efforts.
3. Turn it into a headline for a brochure.
4. Use it on the home page for your website.
5. Use it on your voice mail message.
6. Put it on your fax cover sheet.
7.
In part one of this article I will define the differences between making decisions as a victim or as an accountable leader. In part two of this article I will define what it takes to act as an accountable executive leader and offer some solutions operating from the accountable stance. Operating from an accountable standpoint offe
2. It must be conversational. It is not an advertising them or slogan it is a conversational answer to, "What do you do?"
3. It must create some attraction on the part of the other person. It should make people want to talk with you, be with you, learn from you.
4. It must have a dream focus. If it helps the prospect see the future as better than the present in any way you have a dream focus.
5. It must contain the what and the who. It defines outcomes and who would be served by working with you or buying from you.
6. It must have a duel focus. Create a two part statement that has two outcomes and you will there fore appeal to a wider audience.
7. It must have repeatability. This may be the hardest one to accomplish but if you can get other people to be able to repeat it - watch your referrals soar.
A few tips to consider.
- Use the words like 'work with".
- Use the word want.
- Use one 'and' in your statement.
- Use three to five word outcomes.
A few ways to use a defining statement.
1. Introduce yourself with it when appropriate.
2. Use it in your telemarketing efforts.
3. Turn it into a headline for a brochure.
4. Use it on the home page for your website.
5. Use it on your voice mail message.
6. Put it on your fax cover sheet.
7.
There simply is no point in using business networking to build your business unless it wins you good clients.I have been to some of these networking breakfasts. I met some really pleasant people there, but I never met a single person who introduced me to anyone who ran, or knew someone in a position of influence in, the so
4. It must have a dream focus. If it helps the prospect see the future as better than the present in any way you have a dream focus.
5. It must contain the what and the who. It defines outcomes and who would be served by working with you or buying from you.
6. It must have a duel focus. Create a two part statement that has two outcomes and you will there fore appeal to a wider audience.
7. It must have repeatability. This may be the hardest one to accomplish but if you can get other people to be able to repeat it - watch your referrals soar.
A few tips to consider.
- Use the words like 'work with".
- Use the word want.
- Use one 'and' in your statement.
- Use three to five word outcomes.
A few ways to use a defining statement.
1. Introduce yourself with it when appropriate.
2. Use it in your telemarketing efforts.
3. Turn it into a headline for a brochure.
4. Use it on the home page for your website.
5. Use it on your voice mail message.
6. Put it on your fax cover sheet.
7.
What would you do if I mailed you a package of black and white photos? Would you throw the package in the trash unopened?That’s the challenge that Canadian Feed the Children faced in a recent acquisition mailing. They wanted to stand out in their prospective donor’s pile of mail (and not end up in the trash). So in
7. It must have repeatability. This may be the hardest one to accomplish but if you can get other people to be able to repeat it - watch your referrals soar.
A few tips to consider.
- Use the words like 'work with".
- Use the word want.
- Use one 'and' in your statement.
- Use three to five word outcomes.
A few ways to use a defining statement.
1. Introduce yourself with it when appropriate.
2. Use it in your telemarketing efforts.
3. Turn it into a headline for a brochure.
4. Use it on the home page for your website.
5. Use it on your voice mail message.
6. Put it on your fax cover sheet.
7.
The need to tell people about yourself may present itself during an informal conversation with a colleague, on the Little League field with a neighbor, on the phone with a past acquaintance, or in a face-to-face meeting for a job opportunity. "Tell me about yourself" is a favorite question that has befuddled many an unsuspecting
- Use three to five word outcomes.
A few ways to use a defining statement.
1. Introduce yourself with it when appropriate.
2. Use it in your telemarketing efforts.
3. Turn it into a headline for a brochure.
4. Use it on the home page for your website.
5. Use it on your voice mail message.
6. Put it on your fax cover sheet.
7. Write articles built around it.
8. Order promotional gifts and give-aways with it printed or engraved on them.
A special thanks to my good friend Mark LeBlanc for permitting me to use some of his ideas in this tip from his book, Growing Your Business.
Here is my defining statement as an example:
I own an international business that works with large and small organizations worldwide who want to increase their sales and improve their management focus.
Take your time developing a defining statement. This one took me several hours over a period of a few weeks. But, once you have it now let it get a hold of you and believe it, memorize it, practice it, use it and watch it galvanize the people you interact with.
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