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Casual Articles - Is Your Networking Working?
Before you make the leap into starting your own business, ask yourself these four questions:• Is it really a better personal career choice? • What do I need to know to decide? • How can I prepare myself? • How do I get started?In this article, I will help you find answers to those key questions by relating to my own experience as both a corporate manager and an entrepreneur in addition to what I have learned from more than 15 years of consulting to owner-managers.Do really want to own your own business? The advantages are attractive, but don’t forget the disadvantages that are an inevitable part of th
If the other members of this group are not in your target market, and they also do not share your target market, that could be the problem. You could be the best dentist on the planet, but if you're mar
A storeowner told me a story recently that I think probably every storeowner has dealt with at one time or another. He has a very liberal return policy. If something is wrong with an item, he will make it right, period. He is that kind of guy. His philosophy is if you keep the customer happy, he will return and purchase more from you in the long run. He realizes that the value of a customer is not a one-time sale. But having that customer return many times during his lifetime and them tell other people of the good experiences he has had in dealing with that store owner is what makes a business successful.However in one partic
First of all, let's talk about networking basics. In order to get the maximum bang for your networking buck, join a group where your target market gathers and keep showing up. That means to go to every event you can possibly attend over and over so you can build relationships with the other members and they grow to trust you. You are not just looking to get clients directly from the group though; you want them to refer others to you, so that relationship is very important. Also, you need to stick with it for at least several months (depending on the frequency of the meetings), bringing the same consistent message.
There are several basic reasons why networking might not work for someone and here they are:
1. You're networking with the wrong people
2. You're doing it wrong
3. It's just not a good group for you
Determining what the problem is, is the first step.
Here is the biggest clue that it is not you – if you are networking at more than one place regularly and getting clients at the ABC group, but not at the 123 group, it's probably not you. If you have been regularly attending 123 for at least 4-6 months, take an objective look at why it might not be working for you.
If the other members of this group are not in your target market, and they also do not share your target market, that could be the problem. You could be the best dentist on the planet, but if you're mark
Nurses today have the best possible career! Today, with the health care system and population as they are, nurses can find employment any where they want. Today, more than ever, health care workers are in high demand every place on earth! As the need for quality healthcare has grown, a new profession has been created and it's called Travel Nursing.Today's Nurses find Travel Nursing rewarding in many ways. Benefits of being a Travel Nurse are many. Salary is atop the list of great benefits. Hourly rates can be from $20 per hour up to and over $40 per hour! Experience and specialization will also play a big part in the earning poten
There are several basic reasons why networking might not work for someone and here they are:
1. You're networking with the wrong people
2. You're doing it wrong
3. It's just not a good group for you
Determining what the problem is, is the first step.
Here is the biggest clue that it is not you – if you are networking at more than one place regularly and getting clients at the ABC group, but not at the 123 group, it's probably not you. If you have been regularly attending 123 for at least 4-6 months, take an objective look at why it might not be working for you.
If the other members of this group are not in your target market, and they also do not share your target market, that could be the problem. You could be the best dentist on the planet, but if you're mar
Americans have busy schedules and busy lives. Many times those busy schedules make it impossible for a person to wait. That is why convenience stores and fast food restaurants are so popular in America. There are fast ways to do just about anything, but happens when someone needs to speak with someone who is busy? It the conversation was going to occur on the phone it is likely that the person would just hang up. For personal phone calls that might be okay, but what if you were a business owner?Businesses who do not receive important phone calls put themselves at risk for losing profits. This most often occurs when a first ti
There are several basic reasons why networking might not work for someone and here they are:
1. You're networking with the wrong people
2. You're doing it wrong
3. It's just not a good group for you
Determining what the problem is, is the first step.
Here is the biggest clue that it is not you – if you are networking at more than one place regularly and getting clients at the ABC group, but not at the 123 group, it's probably not you. If you have been regularly attending 123 for at least 4-6 months, take an objective look at why it might not be working for you.
If the other members of this group are not in your target market, and they also do not share your target market, that could be the problem. You could be the best dentist on the planet, but if you're mar
1. Do you REALLY know what you want?2. Do you know yourself well? What your interests, talents, and transferable skills are?3. Are you articulate? Can you explain what you want and do it clearly?4. Do you have supportive people interested in you and your welfare? If not, find some, NOW!5. Do you have a network of contacts? Start with your friends.6. Do you rely too much on the "want ads". Don't.7. Do you have an agenda of who to see, who to talk to, who to network with, every day of your job search?8. Do you have good job skills?9. Do you practice gratitude? It works, especially wit
2. You're doing it wrong
3. It's just not a good group for you
Determining what the problem is, is the first step.
Here is the biggest clue that it is not you – if you are networking at more than one place regularly and getting clients at the ABC group, but not at the 123 group, it's probably not you. If you have been regularly attending 123 for at least 4-6 months, take an objective look at why it might not be working for you.
If the other members of this group are not in your target market, and they also do not share your target market, that could be the problem. You could be the best dentist on the planet, but if you're mar
How do you feel about love? I don’t mean the flowers, candy and rapid heartbeat kind-of-love, but rather those warm-and-fuzzy emotions that accompany Recruiting.What’s that you say? Human Resources and “love” do not exist in the same sentence? Really? Why is that? (Go ahead and answer, I’ll wait…)Perhaps a better question is, “What prevents love from co-existing in your staffing department, especially as it relates to hiring?”Right away I sense that you find this ideal to be ludicrous and without merit or professional bearing, but I would argue the contrary. For the purposes of this article, love is defined as a pot
If the other members of this group are not in your target market, and they also do not share your target market, that could be the problem. You could be the best dentist on the planet, but if you're marketing to the "Proud False Teeth Wearers Society", it isn't going to work for you! Cut your losses and leave!
Occasionally, it's just not the right place. Maybe the members' occupations or hobbies are not remarkably different than the ABC group, but you're just not getting any business. It could be that they are very cliquey or disorganized. Maybe there is already someone there with the same business as yours who is getting all the referrals already. Don't swim upstream all the way – just find another group.
An important message to get from this is – it's not personal. Nobody in the group is out to get you; they don't even know you. Don't beat yourself up over it – it's not you.
But what if it really IS you? What if networking doesn't work for you no matter where you do it? Maybe you just aren't doing it right. Here are the most common mistakes I see over and over:
1. No clear target market – there is a woman in one of the groups where I network who sells a skin care line. When she introduces herself and her product line, she closes with "…and my best client is anyone with skin!" That does not help me figure out whom to refer to her. Does she really want me to refer every living being I've ever encountered? Clearly communicating your target market – as though you are painting a picture with your words – is the best
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