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Casual Articles - The Elevator Speech That You Whisper
The economy is rebuilding and employment opportunity is improving in almost all sectors both public and private. If you are in the job market either as a recent graduate or you are just ready for a career move, there is likely to be an employment opportunity out there for you. But, how do you find an employment opportunity? Where are all of the job listings for that perfect job? Or maybe you want to consider self employment. It is up to you. The employment opportunity is there, you just have to find it.The first tip is to not be concerned
Jeannette would be wiser to say something like this: “You know, a lot of companies in this area are having quite a tough time finding good people to hire. Then, it can be frustrating to keep a good team together. Of course, letting people go can cause lost sleep, too. As a certified Human Resources Consultant, I help to make life easier for senior managers. Can you relate to that?” For greater impact, she should lower her voice as if she’s sharing something confidential.
Why whisper
A compelling elevator speech is best delivered in hushed tones for two reasons:
1. You should whisper because a truly compelli
Communication failures are common in industry and government. In many cases the poor communication stems from a lack of knowledge by managers, supervisors and team leaders in how communication works in the human brain. A result of this poor understanding is lower levels of productivity than is otherwise possible.Communication models suggest that problems in communication are as much about listening as they are about speaking. It is not only the receiver who needs to listen well, but also the speaker.A common theme amongst modern communic
In truth, the stirring performance that you rehearse for a traditional elevator speech might impress your spouse, and it might earn a ribbon at a Toastmasters meeting; yet, a compelling elevator speech – one that compels strangers to ask for your business card – is best whispered.
The traditional elevator speech
Here are good examples of the traditional elevator speech:
• Jeff says, “I work with people who want to accumulate wealth by investing in undervalued stocks.”
• Brenda says, “I help couples to furnish and decorate their new homes in a style that’s all their own.”
• Jeanette says, “I work with growing companies that need to find talented people so that they can continue growing and become more successful.”
Each of these elevator speech examples calls for impassioned delivery – with a smile, with zest. Because of that, Brenda could go on with examples of the exciting work she does as an interior designer and decorator.
The enthusiasm that makes a traditional elevator speech effective also requires self control to keep it brief. This is not the only challenge with a traditional elevator speech.
The question-answer trap
There are several basic problems with the traditional elevator speech. The first is to answer the question “What do you do?” succinctly. Like Brenda, many would like much longer than 30 seconds to describe themselves and their work.
The main problem, though, is that most people just don’t want to hear others talk about themselves – especially if it sounds rehearsed. That is why most people seldom ask, “What do you do?” That’s also why many who develop a stimulating elevator speech seldom get to use it. There is a simple solution to these problems.
Don’t talk about yourself.
A Compelling Elevator Speech differs from a traditional elevator speech in one critical way: It’s not about you at all.
Formula for a compelling elevator speech
A compelling elevator speech communicates:
• Who you are (name with or without title or organization).
• Three problems you solve described emotionally (e.g. fear, frustration, aggravation, worry).
• That you solve such problems (positioning you as a rescuer).
• A hook question (e.g. “Is that important to you?”)
Example of a compelling elevator speech
Jeannette would be wiser to say something like this: “You know, a lot of companies in this area are having quite a tough time finding good people to hire. Then, it can be frustrating to keep a good team together. Of course, letting people go can cause lost sleep, too. As a certified Human Resources Consultant, I help to make life easier for senior managers. Can you relate to that?” For greater impact, she should lower her voice as if she’s sharing something confidential.
Why whisper
A compelling elevator speech is best delivered in hushed tones for two reasons:
1. You should whisper because a truly compelli
Is it possible to change without having (using) a break? For instance you write a series of articles, day in day out without losing one, you just continue writing about different topics, but with the same mindset.I just read the outline of an article in the change category about someone who lost someone dear. I ask myself; would it be possible to continue writing if something like that happens to you? If it was possible, it would hardly by ethical, it would be like attending a death ceremony and bringing in a laptop to do some work in a spare m
• Jeff says, “I work with people who want to accumulate wealth by investing in undervalued stocks.”
• Brenda says, “I help couples to furnish and decorate their new homes in a style that’s all their own.”
• Jeanette says, “I work with growing companies that need to find talented people so that they can continue growing and become more successful.”
Each of these elevator speech examples calls for impassioned delivery – with a smile, with zest. Because of that, Brenda could go on with examples of the exciting work she does as an interior designer and decorator.
The enthusiasm that makes a traditional elevator speech effective also requires self control to keep it brief. This is not the only challenge with a traditional elevator speech.
The question-answer trap
There are several basic problems with the traditional elevator speech. The first is to answer the question “What do you do?” succinctly. Like Brenda, many would like much longer than 30 seconds to describe themselves and their work.
The main problem, though, is that most people just don’t want to hear others talk about themselves – especially if it sounds rehearsed. That is why most people seldom ask, “What do you do?” That’s also why many who develop a stimulating elevator speech seldom get to use it. There is a simple solution to these problems.
Don’t talk about yourself.
A Compelling Elevator Speech differs from a traditional elevator speech in one critical way: It’s not about you at all.
Formula for a compelling elevator speech
A compelling elevator speech communicates:
• Who you are (name with or without title or organization).
• Three problems you solve described emotionally (e.g. fear, frustration, aggravation, worry).
• That you solve such problems (positioning you as a rescuer).
• A hook question (e.g. “Is that important to you?”)
Example of a compelling elevator speech
Jeannette would be wiser to say something like this: “You know, a lot of companies in this area are having quite a tough time finding good people to hire. Then, it can be frustrating to keep a good team together. Of course, letting people go can cause lost sleep, too. As a certified Human Resources Consultant, I help to make life easier for senior managers. Can you relate to that?” For greater impact, she should lower her voice as if she’s sharing something confidential.
Why whisper
A compelling elevator speech is best delivered in hushed tones for two reasons:
1. You should whisper because a truly compelli
Corporate gift ideas have come a long way from being mere ornamental showpieces. Today, they have a greater significance as they are used to strengthen and foster lasting relationships. There are several different occasions that might call for corporate gifts. Whether it is in sickness, in appreciation, to convey happiness or to offer condolences, there is a right card and a right gift basket to convey all these sentiments. Corporate gift basket ideas are popular because they are not gender specific and are relevant to people of all ages. A corporate
The question-answer trap
There are several basic problems with the traditional elevator speech. The first is to answer the question “What do you do?” succinctly. Like Brenda, many would like much longer than 30 seconds to describe themselves and their work.
The main problem, though, is that most people just don’t want to hear others talk about themselves – especially if it sounds rehearsed. That is why most people seldom ask, “What do you do?” That’s also why many who develop a stimulating elevator speech seldom get to use it. There is a simple solution to these problems.
Don’t talk about yourself.
A Compelling Elevator Speech differs from a traditional elevator speech in one critical way: It’s not about you at all.
Formula for a compelling elevator speech
A compelling elevator speech communicates:
• Who you are (name with or without title or organization).
• Three problems you solve described emotionally (e.g. fear, frustration, aggravation, worry).
• That you solve such problems (positioning you as a rescuer).
• A hook question (e.g. “Is that important to you?”)
Example of a compelling elevator speech
Jeannette would be wiser to say something like this: “You know, a lot of companies in this area are having quite a tough time finding good people to hire. Then, it can be frustrating to keep a good team together. Of course, letting people go can cause lost sleep, too. As a certified Human Resources Consultant, I help to make life easier for senior managers. Can you relate to that?” For greater impact, she should lower her voice as if she’s sharing something confidential.
Why whisper
A compelling elevator speech is best delivered in hushed tones for two reasons:
1. You should whisper because a truly compelli
There is a small, yet palpable inherent risk in accepting credit cards. Aside from chargebacks, there always exists a possibility that a given credit card is stolen or presented without any authorization to use from the card holder. Even veteran merchants, processing for decades, can recount incidents where they have sent out product, subsequently learning that they have been victimized by credit card fraud.One day, I received a phone call from one of our retail merchants who sells furniture. She explained that she received a credit card from a
Don’t talk about yourself.
A Compelling Elevator Speech differs from a traditional elevator speech in one critical way: It’s not about you at all.
Formula for a compelling elevator speech
A compelling elevator speech communicates:
• Who you are (name with or without title or organization).
• Three problems you solve described emotionally (e.g. fear, frustration, aggravation, worry).
• That you solve such problems (positioning you as a rescuer).
• A hook question (e.g. “Is that important to you?”)
Example of a compelling elevator speech
Jeannette would be wiser to say something like this: “You know, a lot of companies in this area are having quite a tough time finding good people to hire. Then, it can be frustrating to keep a good team together. Of course, letting people go can cause lost sleep, too. As a certified Human Resources Consultant, I help to make life easier for senior managers. Can you relate to that?” For greater impact, she should lower her voice as if she’s sharing something confidential.
Why whisper
A compelling elevator speech is best delivered in hushed tones for two reasons:
1. You should whisper because a truly compelli
Whether you’ve been right-sized, downsized, underutilized, or just plain fired, looking for work is a life-changing experience that rocks your world. Regain your equilibrium with these ten strategies and get back to being your best.1. Take time to grieve for what is lost. Losing a job is big. Find a way to acknowledge the loss. What ritual could you perform or symbol could you use to say goodbye to the past? What positive habit could you develop to help you transition to the future?2. Admit your feelings. This helps you gauge where you a
Jeannette would be wiser to say something like this: “You know, a lot of companies in this area are having quite a tough time finding good people to hire. Then, it can be frustrating to keep a good team together. Of course, letting people go can cause lost sleep, too. As a certified Human Resources Consultant, I help to make life easier for senior managers. Can you relate to that?” For greater impact, she should lower her voice as if she’s sharing something confidential.
Why whisper
A compelling elevator speech is best delivered in hushed tones for two reasons:
1. You should whisper because a truly compelling elevator speech focuses on the problems you solve for people – described empathetically in emotional terns. It’s not polite to talk out loud about your clients’ head scratching or nail biting. Emotional empathy positions you as respectful and credible. Whispering shows that.
2. People pay more attention when you whisper – especially in contrast, when they expect you to announce grandly what you do and talk about yourself.
Sample elevator speech
There are thousands of people toiling away on their elevator speech right now. They’re trying hard to describe their work briefly so that people will understand what sets them apart. They’re earnestly rehearsing in front of mirrors. They’re anxiously waiting for somebody to ask that trigger question, “What do you do?” As an elevator speech coach, I take away that pressure. Would that be meaningful to you?
If you want strangers to ask for your business card after 30 seconds, and you can accept that a compelling elevator speech is not about you, then use this formula – and say it with a whisper.
- Glenn Harrington, Articulate Consultants Inc.
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