Casual Articles - Business

Entrepreneur Business Opportunity: Is It Easy To Find?
An entrepreneur is someone with an uncanny ability to spot hidden opportunity in a business, assume full risk in financing and running it so as to reap inherent profits, thereafter. Entrepreneurship also involve snooping around for profitable opportunities in an existing business, whether it's buoyant or in a state of ailment.Buying over an existing businessThe benefit for investing in an existing business is not only because it may guarantee 'ready-made' customers, but possessing existing infrastructures and credibility and run low-cost investment outlay. However, before this good news can take you to the bank, consider these four factors to point you to the right direction.

ing networking functions. Doing a video podcast. Posting your pictures on Flickr. Instant messaging. Widgets. RSS feeds. MySpace. MyYearbook. Tagworld. Digg. Delicious. Squidoo. LinkdIn. Flickr. Wikipedia. Friendster. Facebook. LiveJournal. Match.com. Online discussion boards. Facilitating word of mouth. Throwing an open house or party at your office. Doing an interview on the radio. Going on a talk show. Talking to strangers!

And the list goes on an on.

So. Big question of the day: what do all of those marketing channels have in common?

A few things, really:

• They’re fun
• They connect with people
• They cost little or no money
• They save money
• They save time
• They are fresh, cool and effective marketing created around interaction

Interaction, I say!

And they work. They work really, really, really well.

Because customers are excited about interacting and parti

Customer Loyalty - Our Choice to Create
What does it means for us to be loyal to our customers? First of all it seems to be easier to take for granted customers loyalty to us and bemoan what we think is a lack of loyalty to us. Each repeat order from a customer can be a sign of their loyalty. Customers who change jobs and continue to use us are also signs of loyalty. Customers who use another vendor for a project because of price are not lacking loyalty; rather we have not provided enough value to justify our increased price. The point is this:It is not that there are customers out there who are loyal and lacking loyalty, rather our company provides a certain level of value to each customer. When that level of va

Radio ads. Billboards. Wall Posters. Yellow pages. Pamphlets. Leaflets. Brochures. TV commercials. Newspapers ads. Magazine ads. Pop ups. Fax Outs. Hiring a fat guy to stand out on the street corner during traffic with a big sandwich board three blocks down the street from your restaurant. Pitching the media to do stories about you. Standing at a big flashy booth at a trade show giving away free pens. Blinking web ads. Direct Email. Cold calls. Direct Mail. Driving down the street, slowing down in front of pedestrians, rolling down your window and asking them, “Hey, you wanna buy a home stereo?”

That last example actually happened to me last week while walking down the street in downtown Chicago. It was ridiculous!

And it got me thinking: what do all of those marketing techniques have in common?

A few things, really:

• They suck
• They annoy people
• They cost money
• They waste money
• They waste trees
• They are antiquated, boring and ineffective marketing channels created around interruption

Interruption, I say!

And they don’t work any more.

Because people are tired of being interrupted and being YELLED AT to buy stuff.

Bestselling author Seth Godin first noticed this trend in 1998. His revolutionary interview in FastCompany magazine quoted him as saying, “There's too much going on in our lives for us to enjoy being interrupted anymore. So, our natural response is to ignore the interruptions.”

Gets worse.

In 2004, a UCLA study reported that the average consumer sees 3000 marketing messages in one day. Course, that was a few years ago. By now, I bet it’s well over 5000.

Interruption.

This word has been on my mind a lot lately, and here’s why…

See, tomorrow is November 1st. Which means my company will celebrate its four-year anniversary in a few months. (Woo hoo!)

Now, I will tell you that, for the few years of my company’s existence, I didn’t make much money.

OK, fine. I didn’t make ANY money.

However, 2006 was a stellar year. I almost tripled my projected revenue. I surpassed most of my year-end goals by October. I even managed to take some time off! (Double woo hoo!)

And so to me, I take this as a sign that my marketing efforts are (finally!) paying off.

But, I have a confession to make. In fact, I have three of them.

In the history of my career as an entrepreneur:

1) I’ve never made a cold call.
2) I’ve never run an advertisement.
3) I’ve never “pitched” the media.

I know. Doesn’t seem normal, does it?

Well, that’s just the way I do business.

Because any day of the week, I’d rather: concentrate my marketing efforts on creating a sense of attraction, a sense of gravity; that magnetizes customers, prospects and fans toward my company through a process of delivering value in the vehicle known as my brand...

...than run some crappy ad. Or interrupt someone’s day with an annoying cold call. Or send out a direct mail piece. Or...

You get the point: interruption.

Therefore, if interruption is the enemy of successful marketing, what’s the ally?

My theory: interaction.

Look. I’ve been wearing a nametag 24-7 for just over 6 years now. And if there’s one thing I’ve learned from tens of thousands of encounters - with new people I otherwise never would have met – it’s this: interruption sucks, interaction rocks.

Now, what exactly do I mean by interaction? I’m talking about direct contact with your customers and prospects. Building community. Making friends. Creating and keeping fans. Hanging out. Delivering value. Developing relationships.

Specifically, stuff like...

Posting on your blog. Commenting on somebody else’s blog. Publishing articles in your community’s newspaper. Giving speeches at Chamber meetings. Lunches with friends. Lunches with customers. Lunches with potential customers. Publishing an ezine. Doing an audio podcast. Chat rooms. Bulletin boards. Speaking at trade shows. Attending networking functions. Doing a video podcast. Posting your pictures on Flickr. Instant messaging. Widgets. RSS feeds. MySpace. MyYearbook. Tagworld. Digg. Delicious. Squidoo. LinkdIn. Flickr. Wikipedia. Friendster. Facebook. LiveJournal. Match.com. Online discussion boards. Facilitating word of mouth. Throwing an open house or party at your office. Doing an interview on the radio. Going on a talk show. Talking to strangers!

And the list goes on an on.

So. Big question of the day: what do all of those marketing channels have in common?

A few things, really:

• They’re fun
• They connect with people
• They cost little or no money
• They save money
• They save time
• They are fresh, cool and effective marketing created around interaction

Interaction, I say!

And they work. They work really, really, really well.

Because customers are excited about interacting and partic

Marketing and Advertising Costs
Marketing and advertising are interrelated businesses. Marketing involves the sale of a product while advertising plays a very important role in its promotion. They are the two of the most essential factors in any business today. Hence, their demand is increasing tremendously. Big companies hire various marketing and advertising firms in order to sell their products. The primary requirement for any company that hires a marketing and advertising firm is a considerable budget for the same.All companies depend to a great extent on marketing and advertising for the expansion of business, but this is especially true of branded companies. The main reason behind their exorbitant prices is

nnels created around interruption

Interruption, I say!

And they don’t work any more.

Because people are tired of being interrupted and being YELLED AT to buy stuff.

Gets worse.

In 2004, a UCLA study reported that the average consumer sees 3000 marketing messages in one day. Course, that was a few years ago. By now, I bet it’s well over 5000.

Interruption.

This word has been on my mind a lot lately, and here’s why…

See, tomorrow is November 1st. Which means my company will celebrate its four-year anniversary in a few months. (Woo hoo!)

Now, I will tell you that, for the few years of my company’s existence, I didn’t make much money.

OK, fine. I didn’t make ANY money.

However, 2006 was a stellar year. I almost tripled my projected revenue. I surpassed most of my year-end goals by October. I even managed to take some time off! (Double woo hoo!)

And so to me, I take this as a sign that my marketing efforts are (finally!) paying off.

But, I have a confession to make. In fact, I have three of them.

In the history of my career as an entrepreneur:

1) I’ve never made a cold call.
2) I’ve never run an advertisement.
3) I’ve never “pitched” the media.

I know. Doesn’t seem normal, does it?

Well, that’s just the way I do business.

...than run some crappy ad. Or interrupt someone’s day with an annoying cold call. Or send out a direct mail piece. Or...

You get the point: interruption.

Therefore, if interruption is the enemy of successful marketing, what’s the ally?

My theory: interaction.

Specifically, stuff like...

And the list goes on an on.

So. Big question of the day: what do all of those marketing channels have in common?

A few things, really:

• They’re fun
• They connect with people
• They cost little or no money
• They save money
• They save time
• They are fresh, cool and effective marketing created around interaction

Interaction, I say!

And they work. They work really, really, really well.

Because customers are excited about interacting and parti

Simple and Fun Sorority Fund Raising Ideas
There just seems to be a shortage on funding in all schools these days. Even our college campuses don't have the money they need for necessary teaching tools or repairs so it has become necessary to come up with creative ways of raising money. Sorority fund raising can be a blast and a way of providing necessary funds for needed repairs or updates to furnishings and or supplies. With the energy and excitement a sorority brings, you can come up with many great ideas for raising money and it shouldn't be too hard to initiate the help needed to make it all happen. This article will give some simple and fun ideas for sorority fund raising.Sorority fund raising is a great way to bring a

However, 2006 was a stellar year. I almost tripled my projected revenue. I surpassed most of my year-end goals by October. I even managed to take some time off! (Double woo hoo!)

And so to me, I take this as a sign that my marketing efforts are (finally!) paying off.

But, I have a confession to make. In fact, I have three of them.

In the history of my career as an entrepreneur:

1) I’ve never made a cold call.
2) I’ve never run an advertisement.
3) I’ve never “pitched” the media.

I know. Doesn’t seem normal, does it?

Well, that’s just the way I do business.

...than run some crappy ad. Or interrupt someone’s day with an annoying cold call. Or send out a direct mail piece. Or...

You get the point: interruption.

Therefore, if interruption is the enemy of successful marketing, what’s the ally?

My theory: interaction.

Specifically, stuff like...

And the list goes on an on.

So. Big question of the day: what do all of those marketing channels have in common?

A few things, really:

• They’re fun
• They connect with people
• They cost little or no money
• They save money
• They save time
• They are fresh, cool and effective marketing created around interaction

Interaction, I say!

And they work. They work really, really, really well.

Because customers are excited about interacting and parti

Funnel Your Way to Marketing Success
A funnel is a good way to think of the marketing process. The top is very broad and consists of using mass marketing techniques. Mass marketing includes items like mass mailings, national advertising, billboards, and airing commercials during the Super Bowl. The marketing message is sent to a broad audience with little or no discretion. Mass marketing is very expensive, difficult to evaluate, and has a low return on investment. Mass marketing is a stab in the dark, like trying to find needles in a haystack. The next section of the funnel narrows the target audience into market segments. The communications still appeal to a large audience, but they are at least targeted to a specific

the point: interruption.

Therefore, if interruption is the enemy of successful marketing, what’s the ally?

My theory: interaction.

Specifically, stuff like...

And the list goes on an on.

So. Big question of the day: what do all of those marketing channels have in common?

A few things, really:

• They’re fun
• They connect with people
• They cost little or no money
• They save money
• They save time
• They are fresh, cool and effective marketing created around interaction

Interaction, I say!

And they work. They work really, really, really well.

Because customers are excited about interacting and parti

The Benefits Of A Promotional Mug
Exposure has to be the biggest benefit of a promotional mug. Your corporate logo or business name are immortalized on a mug that can go anywhere at anytime. It is an easy form of advertising. All you have to do is design a valuable mug that will speak for your business all the time, and get it into your customers’ hands. The customer at the office will use the mug. The business person in meetings all day will use the mug. The customer who just likes to enjoy a nice quiet cup of coffee at home will use the mug. Even the secretary who needs a place to put her pens will use your mugs. Imagine the places your business can go. Having your business name, or corporate logo out in the world, remin

And the list goes on an on.

So. Big question of the day: what do all of those marketing channels have in common?

A few things, really:

• They’re fun
• They connect with people
• They cost little or no money
• They save money
• They save time
• They are fresh, cool and effective marketing created around interaction

Interaction, I say!

And they work. They work really, really, really well.

Because customers are excited about interacting and participating with cool stuff, people and ideas that make them feel comfortable and respected.

So, I said it once and I’ll say it again: interruption sucks, interaction rocks.

LET ME ASK YA THIS…
Is your marketing interrupting or interacting?

LET ME SUGGEST THIS…
Email me a list of 10 possible interaction marketing channels. I'll post them on my blog!

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The most commonly used type of banner stand is portable banner stand. There are several advantages of using portable banner stands for advertising. The cost of portable banner stand is comparatively low than other stands.

Branding is more than just a logo. It is the soul of your company and should be developed and maintained with care. Learn why brand matters so much in today's economy.

This is a review of the Ad Genius ad blasting and emailing software For marketing. Ad Genius is a piece of email software that promises the following: Email millions of 100% opt-in prospects a day. Prospects are guaranteed to be 100% spam free, and you can email them with just 1 click of a button.

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