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Casual Articles - Trends in Networking
Entrepreneurialism - Pothole Avoidance have to say…. WRONG!If you’ve ever thought of becoming an entrepreneur you should know there are dozens of online companies willing to provide assistance in helping you launch your big idea. That’s the good news.The bad news is not all of these sources are worth the time and money you might invest. Then again, that’s a common cautionary take in all of life’s pursuits I suppose. So, where exactly does one go to learn more about starting their own business?Certainly the access of online articles can help. This can take some quality time with a search engine, but you will likely find a great deal of information that would have been hard to locate twenty years ago.There is one thing that is a bit ‘old school’ that could assist you in answering your questions about becoming an entrepreneur. You could simply ask someone who’s ‘been there’ for advice.This doesn’t have to be someone directly involved with the idea you have, but simply someone who has Referrals are, and will be for the foreseeable future, all about relationships. Whether they are relationships built online or face to face – they will still involve relationships. People refer people they know and trust. They will not regularly refer someone just because they are listed on a website – that’s called advertising, not networking. Online networking works, but relationships Logo Visability In the early 1980’s, John Naisbitt wrote in Megatrends about the emerging importance of the networking process in society. Later, Tom Peters wrote in Thriving on Chaos that this “process can be systematized.”Designing a logo can be an exciting process, and with an infinite array of logo design possibilities, it’s easy to forget to think about how your logo will look when you’re actually using it. No matter the nature of your business, you want to make sure your logo will look great no matter where you decide to use it.It is important to remember that complex logos, although they may look great on a large sign or on the company website, may not look so hot when shrunk down to fit on business cards and company pens. Logos will need to be adjusted when they are applied to stationary, t-shirts, business cards and websites. Aside from having access to the different file forms of your logo (jpg, eps, Tif.), keep the logo simple, avoid using too many colors and think about how you will be using your logo down the road. This can save you a lot of trouble down the line.A good logo is one that will fulfill all your needs, and part of that When you stop to think about it, these two statements weren’t made all that long ago. Networking and relationship marketing is a fairly new kid on the block. From the mid 80’s to the 90’s, systems and structures began to emerge that shifted a lot of business owners from a single-minded focus of direct selling to a broader scope which included relationship marketing and networking. There are several emerging issues and trends surrounding the process of networking that are being created out of the need to find an effective way to develop business for entrepreneurs and sales people in this new century. I will address three of the most prominent trends that I believe will become more important in the coming years. 1. Online AND face-to-face networking will both continue to flourish. I’m a proponent of online networks like Ecademy.com and others. I think they will continue to grow successfully and help many of their members; however, they are not the final answer to business marketing or to networking. They are another great tool for people to connect with others (especially outside their local geographic area). On my Referrals For Life Blog (http://referrals.ducttapemarketing.com), I recently had someone who said: “I don’t know that it is true anymore that referrals are about relationships.” He went on to basically say that technology is changing the rules and that just participating in a website will be good enough. Well, in one word, I’d have to say…. WRONG! Referrals are, and will be for the foreseeable future, all about relationships. Whether they are relationships built online or face to face – they will still involve relationships. People refer people they know and trust. They will not regularly refer someone just because they are listed on a website – that’s called advertising, not networking. Online networking works, but relationships Temperature Control: Saving You Some Money res began to emerge that shifted a lot of business owners from a single-minded focus of direct selling to a broader scope which included relationship marketing and networking.Managing temperature control effectively will save you quite a bit of money. There is no doubt that you can save money through the use of devices that will help you to regulate the temperature in any building or room. In this day and age of high fuel costs, it makes good sense to invest some time in learning the right way to go about temperature control. And, it makes sense to think wisely every time you head to change that thermostat’s settings once again. Temperature control is something that every person at the location needs to play a part in.Temperature control in the business or commercial setting is important. You don’t want your guests to run because it is too hot or too cold in your establishment. Nor do you want to provide your employees with less than perfectly comfortable conditions for them to work in. But, there is a fine line between what is okay and what is excessive as well. Finding the happy medium, while hard, is nec There are several emerging issues and trends surrounding the process of networking that are being created out of the need to find an effective way to develop business for entrepreneurs and sales people in this new century. I will address three of the most prominent trends that I believe will become more important in the coming years. 1. Online AND face-to-face networking will both continue to flourish. I’m a proponent of online networks like Ecademy.com and others. I think they will continue to grow successfully and help many of their members; however, they are not the final answer to business marketing or to networking. They are another great tool for people to connect with others (especially outside their local geographic area). On my Referrals For Life Blog (http://referrals.ducttapemarketing.com), I recently had someone who said: “I don’t know that it is true anymore that referrals are about relationships.” He went on to basically say that technology is changing the rules and that just participating in a website will be good enough. Well, in one word, I’d have to say…. WRONG! Referrals are, and will be for the foreseeable future, all about relationships. Whether they are relationships built online or face to face – they will still involve relationships. People refer people they know and trust. They will not regularly refer someone just because they are listed on a website – that’s called advertising, not networking. Online networking works, but relationships Viral Marketing Explained of the most prominent trends that I believe will become more important in the coming years.The idea of viral marketing is to distribute a free item of such good quality, that it will be duplicated and spread by itself like a virus. On the Internet, there are virtually no restrictions to what such an item can be. Some video clips have been very popular items used in viral marketing campaign. Nike for example has used video clips with great success. You may yourself have come across clips with popular footballers like Ronaldinho showing off their skills wearing Nike gear and you yourself might even have forwarded such clips to your friends.If you have an online business and wish to promote it, you can consider using viral marketing. It may not be within your reach or appropriate for you to use a video clip, but there are plenty other options. You may for example create some informational product and make it available for free download. Or you could create a piece of software which will appeal to a large audience, a game or any kind of 1. Online AND face-to-face networking will both continue to flourish. I’m a proponent of online networks like Ecademy.com and others. I think they will continue to grow successfully and help many of their members; however, they are not the final answer to business marketing or to networking. They are another great tool for people to connect with others (especially outside their local geographic area). On my Referrals For Life Blog (http://referrals.ducttapemarketing.com), I recently had someone who said: “I don’t know that it is true anymore that referrals are about relationships.” He went on to basically say that technology is changing the rules and that just participating in a website will be good enough. Well, in one word, I’d have to say…. WRONG! Referrals are, and will be for the foreseeable future, all about relationships. Whether they are relationships built online or face to face – they will still involve relationships. People refer people they know and trust. They will not regularly refer someone just because they are listed on a website – that’s called advertising, not networking. Online networking works, but relationships How to Stay Ahead of the Rest for people to connect with others (especially outside their local geographic area).Today's world is highly competitive. Regardless of whether you are in business or in the workforce you have to ward off competition each and every day. But there is something that you can do to keep ahead of the field so that your competition does not threaten you.The best thing you have going for you when it comes to beating the competition is the habits that your competition live by day in and day out. Because most people and most businesses have poor habits then it is easy for you to distinguish yourself and stay ahead of the pack.One of the habits that distinguish top performers from the rest is the habit of going the extra mile.Going the extra mile doesn't mean putting in long hours, many of your competitors are already doing this to no avail. Going the extra mile means that you do each and every thing a little bit better than your competition does.You don't have to be the best at any one thing, as long as you do ever On my Referrals For Life Blog (http://referrals.ducttapemarketing.com), I recently had someone who said: “I don’t know that it is true anymore that referrals are about relationships.” He went on to basically say that technology is changing the rules and that just participating in a website will be good enough. Well, in one word, I’d have to say…. WRONG! Referrals are, and will be for the foreseeable future, all about relationships. Whether they are relationships built online or face to face – they will still involve relationships. People refer people they know and trust. They will not regularly refer someone just because they are listed on a website – that’s called advertising, not networking. Online networking works, but relationships Successful Tendering - Preparation is the Key have to say…. WRONG!In the article Getting Involved in the Global Development Market (available in full in Latest News at www.globizdev.com) I commented that while tendering skills are critical, in isolation of other key activities success is a lottery.Preparation must remain as a key and ongoing activity if organisations and individuals are to expect success from their tendering involvement.While there is no doubt that some of this preparation may require investment if site visits and the like are to occur, as they need to, not all preparation is costly.So often, when working with some of the smaller organisations that seek activity in sub-components of larger projects, the tendering effort is stressful, time- challenged and often without system.This can be managed by planning in advance.As discussed in Getting Involved in the Global Development Market, tender responses, even for sub-components, invariably require details Referrals are, and will be for the foreseeable future, all about relationships. Whether they are relationships built online or face to face – they will still involve relationships. People refer people they know and trust. They will not regularly refer someone just because they are listed on a website – that’s called advertising, not networking. Online networking works, but relationships must still be part of the process. Using the internet to exchange ideas, share knowledge and increase your visibility will be imperative in the coming years. Virtual networking is a trend that is really catching on in many circles. Some people involved in face-to-face networking feel threatened, as if online networking is going to replace their tried and true system. Those who foretell the demise of face-to-face networking fail to note one important thing… the facts. Face-to-face networking groups continue to expand. The growth rate of my own referral networking organization, BNI (www.bni.com), bears this out. Since the internet first became popular in the mid 90’s, BNI has experienced a 1,186% growth rate. That is NOT a typo! The more “high tech” business owners become, the more and more they really need to foster those “high touch” opportunities that face-to-face networking affords. Virtual networking can be an effective way to increase your business and the internet can certainly be a great tool for staying in touch with those with whom you are currently networking, but I don’t think it will replace face-to-face networking in our lifetime. Technology flattens the communication hierarchy and provides opportunities to improve your networking efforts – not replace them. I believe people who understand this will begin to effectively utilize technology without replacing relationships to take their marketing to new levels in the years to come. 2. Networking & Social Capital Education. Don’t hold your breath for the colleges and universities of the world to begin teaching networking and social capital. At this point there are only two col
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