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You are here: Home > Business > Networking > Online And Offline Network Marketing - What's The Difference? (Part 1 - Creating A Network) |
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Casual Articles - Online And Offline Network Marketing - What's The Difference? (Part 1 - Creating A Network)
Transform Your Business Holiday Greeting Card into a Powerful Sales and Marketing Tool hether you like it or not. You can’t tell me that everyone out there would talk to complete strangers anytime and anywhere. I have met several people who absolutely WILL NOT talk to any strangers or make any cold calls. (At this point, I’d like to recommend a book written by Florence Litthauer entitled “Personality Plus”) So I guess network marketing is not for everyone.The holiday season is a perfect time to solidify business relationships -- express appreciation to existing clients, reconnect with old clients, and communicate with potential clients. Your greeting card, if sent in a thoughtful manner, can be a subtle but effective marketing tool for your organization, and can express to your contacts how much your company values its relationship with them. Below are some general business etiquette rules to consider.Send your holiday cards as early as possible following Thanksgiving. The first cards your clients receive are usually the ones they remember the most -- and they are displayed lon -Creating a network online- To create a network online, it would need four VERY IMPORTANT things. A computer, an internet connection, an email account and you. As compared to offline network marketing, internet marketing needs a fraction of your time for commitment with minimal effort. Int Pricing Strategies (Including The Product Launch) The internet has revolutionized the world just like how the industrial age changed the way people work and co-exist. The world has become a much smaller place where anyone from anywhere around the world that has access to the internet can communicate with each other, anytime.When a product is first launched into a market a firm will have to decide what price to charge.Penetration pricing This strategy uses a very low price to enter the market and gain market share. It makes sense if there are cost advantages to producing on a large scale. It can also be beneficial if the market is price sensitive, so that a lower price generates significantly higher sales.Price skimming This strategy uses a high price to enter the market. Even though the price is high, some people may still be eager to try a new product. Once sales from this group of people have been exhausted, the price can be dropped to attract So how does this affect the way we make money? The difference is like riding a bicycle to work and taking a cab there. Business can now have a global audience compared to how far word of mouth can take you. So let’s compare the differences. -Creating a network offline- Like I mentioned earlier, offline business is how far word of mouth can take you. That can mean through your personal network or through advertising (TV, radio, mass media). But let’s assume you’re a person who doesn’t want to invest so much in advertising through the mass media (it’s quite costly anyway) and want to create your own personal network. And let’s also assume that you want to create a huge business to bring in more money. Through my networking experience, let me tell you how it’s going to be. You will have your own list (how many depends on how many contacts you still have on you) and the chances that someone is going to even take a second look at what you’re doing would be one out of every 5. I did say just take a second look. If you’re serious in what you’re doing, probably a handful of people would be as excited as you are doing what you’re doing out of every hundred people. Let’s face it. The network marketing boom has come and gone a long time ago. People have heard of network marketing opportunities, both the good and the bad. But since the industry has been out there for so long, more of the bad has been heard. “It’s a pyramid” “they’ll just keep taking money from you” “it won’t work” “I don’t know many people” “I don’t have time” “I’m not interested”. Do any of them sound vaguely familiar? People out there are fearful of new opportunities especially ones they’ve heard many things about. Now let’s talk about the calls you have to make and how often you have to make them. Basically, you need to pick up that phone and talk to EVERY SINGLE person on your list in order to get a few people into your organization. Hey don’t expect your family to be joining you in an instant. Fellow network marketers should understand what I’m saying, yes? Calls you make means extra numbers behind the dollar sign on your phone bill, especially if you are going to use your mobile phone. So what happens when your list runs out? You will either have to get more referrals or you get out there and find more potential network marketers! That means you have to literally talk to strangers whether you like it or not. You can’t tell me that everyone out there would talk to complete strangers anytime and anywhere. I have met several people who absolutely WILL NOT talk to any strangers or make any cold calls. (At this point, I’d like to recommend a book written by Florence Litthauer entitled “Personality Plus”) So I guess network marketing is not for everyone. -Creating a network online- To create a network online, it would need four VERY IMPORTANT things. A computer, an internet connection, an email account and you. As compared to offline network marketing, internet marketing needs a fraction of your time for commitment with minimal effort. Intr How a Nonprofit Name Change Generated Attention & Momentum: A Case Study in Branding rsonal network or through advertising (TV, radio, mass media). But let’s assume you’re a person who doesn’t want to invest so much in advertising through the mass media (it’s quite costly anyway) and want to create your own personal network. And let’s also assume that you want to create a huge business to bring in more money.The NOW Legal Defense and Education Fund, a well-established nonprofit well-known by one generation of activists and supporters, changed its name to Legal Momentum in the spring of 2004. I first heard about the name change via a nonprofit client who thought that Legal Momentum's announcement letter to colleagues (others in the NYC nonprofit community, plus) was a very strong example of proactive communications. He was right.As a matter of fact, the letter was so strong that I decided to follow up with Maureen McFadden, Legal Momentum's Vice President of Communications, to learn more about the process -- and ultimate impact -- of the na Through my networking experience, let me tell you how it’s going to be. You will have your own list (how many depends on how many contacts you still have on you) and the chances that someone is going to even take a second look at what you’re doing would be one out of every 5. I did say just take a second look. If you’re serious in what you’re doing, probably a handful of people would be as excited as you are doing what you’re doing out of every hundred people. Let’s face it. The network marketing boom has come and gone a long time ago. People have heard of network marketing opportunities, both the good and the bad. But since the industry has been out there for so long, more of the bad has been heard. “It’s a pyramid” “they’ll just keep taking money from you” “it won’t work” “I don’t know many people” “I don’t have time” “I’m not interested”. Do any of them sound vaguely familiar? People out there are fearful of new opportunities especially ones they’ve heard many things about. Now let’s talk about the calls you have to make and how often you have to make them. Basically, you need to pick up that phone and talk to EVERY SINGLE person on your list in order to get a few people into your organization. Hey don’t expect your family to be joining you in an instant. Fellow network marketers should understand what I’m saying, yes? Calls you make means extra numbers behind the dollar sign on your phone bill, especially if you are going to use your mobile phone. So what happens when your list runs out? You will either have to get more referrals or you get out there and find more potential network marketers! That means you have to literally talk to strangers whether you like it or not. You can’t tell me that everyone out there would talk to complete strangers anytime and anywhere. I have met several people who absolutely WILL NOT talk to any strangers or make any cold calls. (At this point, I’d like to recommend a book written by Florence Litthauer entitled “Personality Plus”) So I guess network marketing is not for everyone. -Creating a network online- To create a network online, it would need four VERY IMPORTANT things. A computer, an internet connection, an email account and you. As compared to offline network marketing, internet marketing needs a fraction of your time for commitment with minimal effort. Int Don't Worry, Bad Service Isn't Going Out of Style re doing, probably a handful of people would be as excited as you are doing what you’re doing out of every hundred people.When you’re a customer service consultant and coach, it’s just one of the standard nightmares you have.Suddenly, every company in the world gets the message and they all start monitoring, measuring and managing their customer service efforts. Even the most hard-bitten street vendors and ballpark peanut hurlers become gentle lambs, nuzzling and comforting us as they never did before.Then, happily, you’re jolted back to reality, as I was today, entering a taxi at the Las Vegas airport. I thought this ride was going to be, at worst, routine. I gave the address to the driver, which is Wynn Road. I assumed it is well known; named aft Let’s face it. The network marketing boom has come and gone a long time ago. People have heard of network marketing opportunities, both the good and the bad. But since the industry has been out there for so long, more of the bad has been heard. “It’s a pyramid” “they’ll just keep taking money from you” “it won’t work” “I don’t know many people” “I don’t have time” “I’m not interested”. Do any of them sound vaguely familiar? People out there are fearful of new opportunities especially ones they’ve heard many things about. Now let’s talk about the calls you have to make and how often you have to make them. Basically, you need to pick up that phone and talk to EVERY SINGLE person on your list in order to get a few people into your organization. Hey don’t expect your family to be joining you in an instant. Fellow network marketers should understand what I’m saying, yes? Calls you make means extra numbers behind the dollar sign on your phone bill, especially if you are going to use your mobile phone. So what happens when your list runs out? You will either have to get more referrals or you get out there and find more potential network marketers! That means you have to literally talk to strangers whether you like it or not. You can’t tell me that everyone out there would talk to complete strangers anytime and anywhere. I have met several people who absolutely WILL NOT talk to any strangers or make any cold calls. (At this point, I’d like to recommend a book written by Florence Litthauer entitled “Personality Plus”) So I guess network marketing is not for everyone. -Creating a network online- To create a network online, it would need four VERY IMPORTANT things. A computer, an internet connection, an email account and you. As compared to offline network marketing, internet marketing needs a fraction of your time for commitment with minimal effort. Int Entrepreneurial Failure - Get Used to It about the calls you have to make and how often you have to make them. Basically, you need to pick up that phone and talk to EVERY SINGLE person on your list in order to get a few people into your organization. Hey don’t expect your family to be joining you in an instant. Fellow network marketers should understand what I’m saying, yes? Calls you make means extra numbers behind the dollar sign on your phone bill, especially if you are going to use your mobile phone.To be a successful entrepreneur you are going to have to learn to deal with failure. There is no way around it. Thomas Edison tried over ten thousand different experiments before he finally demonstrated the first incandescent light bulb on October 21, 1879. Bill Gates' first company, Traf-O-Data, was a failure. Michael Jordan was once quoted as saying: "I've missed more than 9,000 shots in my career. I've lost almost 300 games. 26 times I've been trusted to take the game winning shot; And missed. I've failed over and over again in my life. And that is why I succeed."In my short stint as an entrepreneur I've failed more times than I can So what happens when your list runs out? You will either have to get more referrals or you get out there and find more potential network marketers! That means you have to literally talk to strangers whether you like it or not. You can’t tell me that everyone out there would talk to complete strangers anytime and anywhere. I have met several people who absolutely WILL NOT talk to any strangers or make any cold calls. (At this point, I’d like to recommend a book written by Florence Litthauer entitled “Personality Plus”) So I guess network marketing is not for everyone. -Creating a network online- To create a network online, it would need four VERY IMPORTANT things. A computer, an internet connection, an email account and you. As compared to offline network marketing, internet marketing needs a fraction of your time for commitment with minimal effort. Int Choosing A Flat Rate Conference Call Plan hether you like it or not. You can’t tell me that everyone out there would talk to complete strangers anytime and anywhere. I have met several people who absolutely WILL NOT talk to any strangers or make any cold calls. (At this point, I’d like to recommend a book written by Florence Litthauer entitled “Personality Plus”) So I guess network marketing is not for everyone.Choosing a flat rate conference call is a smart choice for today's businesses. While it is easy to justify the benefits of services offered by conference call providers, it is important to realize that just like any other business expense it is important to review that cost and ensure that is actually providing a benefit for the company. When choosing a service provider read the contracts and service plans carefully. If the charge is not based on a flat rate, chances are you will be better off moving along elsewhere.If the fees and charges aren't clearly stated very early on there is a high chance that there are hidden fees that can -Creating a network online- To create a network online, it would need four VERY IMPORTANT things. A computer, an internet connection, an email account and you. As compared to offline network marketing, internet marketing needs a fraction of your time for commitment with minimal effort. Introducing people to your online business does not mean you have to be physically there all the time. Think about it. If you’re in Singapore and you have a prospect in the US, you would have to forgo your sleep in order to talk to this person. But with the internet by your side, the world can connect anytime, from anywhere. Now lets talk about the effort you have to put in. But first let me ask you this question. Do you chat with your friends on messenger? Do you check your mail? Do you surf the net from time to time? If the answer is yes then that is how much effort you need to put in! Just as much as you’re doing now or maybe just a bit more. (It IS a business you’re doing by the way) The word is LEVERAGE. With the same amount of effort you put in doing your offline business, you can potentially get a hundred or even a thousand times the number of prospects you can get! HOWEVER, the numbers game still applies. In an online business, for every 100 clicks that you get to your page, ONE will opt in. And out of 100 opt-ins, ONE will join the business that you’re doing and out of the 100 people who join, 24 will do it as seriously as you (that is if you’re doing it seriously). Don’t expect a huge sum of money to be falling on your lap with whatever business because if that happens, it probably is not a legitimate business. But don’t forget that with an online business, you are leveraging your time and effort with almost the same amount of results. I was running a traditional offline business for about 8 months and the most I received was a couple of a hundred dollars. With an online business, I received five times the amount of money within a month! And it was all legitimate. I was always looking for ways to earn fast money and I guess I found the best that the internet can offer!!
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