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Casual Articles - Wealth Networking - No Elevator Speech Required
Patient Satisfaction Surveys – Improve Your Medical Practice Performance
There is, understandably, a never-ending push in the health care industry to improve quality, performance, and the overall patient experience. To continually evolve and improve, hospitals and larger medical facilities utilize a wide array of tools in performing self assessments and benchmarking – one of which is the patient satisfaction survey. Smaller practices, consisting of even just one or two providers, can benefit by following the lead of the major organizations as there is a wealth of information to be learned by listening to your patients.Regardless of the size of your practice, offering patients the opportunity to anonymously voice their concerns is a
our interest and desire to help them. Become an active volunteer in the organization. Develop relationships with people as you work together on a common goal. You will show that you are trustworthy and caring, and someone it would be productive to do business with. Dining and golf clubs, arts or service organizations, and high-profile civic clubs are places where high-status business people go for social and business events. Join a local club, attend everything, and take the time to get to know the other members. When you’re around for the long term, people will respect you and will remember you when they have a problem that you can help them with. Business leaders often put their efforts into being good corporate citizens. Find out what local/regional issues your clients and prospects support and join their efforts. You will enjoy a reputation as a good corporate citizen, build trust and become the business of choThere is, understandably, a never-ending push in the health care industry to improve quality, performance, and the overall patient experience. To continually evolve and improve, hospitals and larger medical facilities utilize a wide array of tools in performing self assessments and benchmarking – one of which is the patient satisfaction survey. Smaller practices, consisting of even just one or two providers, can benefit by following the lead of the major organizations as there is a wealth of information to be learned by listening to your patients.Regardless of the size of your practice, offering patients the opportunity to anonymously voice their concerns is a
Event Planning
With the stressful lifestyles that many of us have, we surely want to just go out, relax, have fun with people, or just celebrate.However, more often that not, these kinds of spontaneous and unplanned activities tend to fall flat. It could be that there was too much of something, be it food, people, wine, or activities all happening at the same time. Or maybe it could also be that there were things that were just lacking – music, friends, chips to munch on, or even decorations. But clearly what happened was that these events plainly lacked planning.Planning should be done, for this is an essential part of an event, especially momentous occasions like a
Wealth networking is about the NET. Focus on creating the net, and the wealth will follow.With the stressful lifestyles that many of us have, we surely want to just go out, relax, have fun with people, or just celebrate.However, more often that not, these kinds of spontaneous and unplanned activities tend to fall flat. It could be that there was too much of something, be it food, people, wine, or activities all happening at the same time. Or maybe it could also be that there were things that were just lacking – music, friends, chips to munch on, or even decorations. But clearly what happened was that these events plainly lacked planning.Planning should be done, for this is an essential part of an event, especially momentous occasions like a
The connection of many individual threads holds a net together. The connection of many individual relationships creates a Wealth Network
There are 3 steps to Wealth Networking. Each step or sub-step is clearly described in a chapter in this series. Print all six chapters, insert into a binder, and you’ll have your own copy of Wealth Networking- Unconventional Tactics in the Campaign for New Business at your fingertips at any moment.
The Three Steps are:
- 1a) Select the right events to attend and 1b) Prepare for them
- 2) Be ready to initiate a conversation, 2b) Smoothly end a conversation, and 2c) Create a meaningful card exchange
- 3) Perform effective post-meeting actions
You know who your potential customers and clients are by industry, demographics, location, or other means.
- • If you have a consumer-focused operation your market is wide, but not unlimited. Attend events that attract people who will comfortably spend at the level of your high end sale.
- • If you provide professional services, pick one or two niches in which to develop a track record, and attend events where decision makers in these niches will be. Even if you think that ‘everyone’ could benefit from your product or service, narrow your target market to one that you feel comfortable in and where you will have the opportunity to generate a stream of business, not just one sale.
- • For example, sales trainers teach sales people a system of selling. Eventually the sales process will lead to a sales presentation. I work with the sales trainers’ own clients on their presentation skills.
- • Perhaps your business is corporate gift giving. A good referral partner for you could be a marketing services firm who advises companies that from time-to-time a corporate gift should be part of the marketing plan. You would provide that gift.
Wealth Networkers go where their best prospects go. These include professional and/or industry association meetings and conferences; places related to their status (CEOs, CIOs, etc.); community and educational events that attract your prospects.
When you join and participate in industry/professional organizations you:
- • Learn what is on their minds
- • Get educated about their problems and their desired solutions
- • Demonstrate your interest and desire to help them.
AIDA and Dagmar - Models for an Advertising Agency
An ad agency or advertising agency is a business or service dedicated to planning, handling and creating advertising for clients. These agencies are independent of clients and provide their skills and views to sell client’s services or products.Advertising agencies can also manage branding strategies, marketing and sales promotions for its clients.For an advertising agency, it is very important to realize that they can increase sales with their effort. Truly speaking, advertising agencies are minds working on the other side of the internet to increase sales. For a person working as an advertising agent, it is very important to know about the buyer’s psy
the people you want to meet will be. Attending events where you can network costs money and takes time so focus your Wealth Networking efforts on your best prospects. These are decisions makers who are strongly likely to need your product or service when they are experiencing the pain that your solution alleviates. Even if your product or service is widely appealing, narrow your focus. You’ll get more money from a narrow and deep sea.An ad agency or advertising agency is a business or service dedicated to planning, handling and creating advertising for clients. These agencies are independent of clients and provide their skills and views to sell client’s services or products.Advertising agencies can also manage branding strategies, marketing and sales promotions for its clients.For an advertising agency, it is very important to realize that they can increase sales with their effort. Truly speaking, advertising agencies are minds working on the other side of the internet to increase sales. For a person working as an advertising agent, it is very important to know about the buyer’s psy
You know who your potential customers and clients are by industry, demographics, location, or other means.
- • If you have a consumer-focused operation your market is wide, but not unlimited. Attend events that attract people who will comfortably spend at the level of your high end sale.
- • If you provide professional services, pick one or two niches in which to develop a track record, and attend events where decision makers in these niches will be. Even if you think that ‘everyone’ could benefit from your product or service, narrow your target market to one that you feel comfortable in and where you will have the opportunity to generate a stream of business, not just one sale.
- • For example, sales trainers teach sales people a system of selling. Eventually the sales process will lead to a sales presentation. I work with the sales trainers’ own clients on their presentation skills.
- • Perhaps your business is corporate gift giving. A good referral partner for you could be a marketing services firm who advises companies that from time-to-time a corporate gift should be part of the marketing plan. You would provide that gift.
Wealth Networkers go where their best prospects go. These include professional and/or industry association meetings and conferences; places related to their status (CEOs, CIOs, etc.); community and educational events that attract your prospects.
When you join and participate in industry/professional organizations you:
- • Learn what is on their minds
- • Get educated about their problems and their desired solutions
- • Demonstrate your interest and desire to help them.
It May Be Awhile Before The Meek Inherit The Earth
In my career I have frequently noticed that persons who move into positions of power and authority, whether in the business or political world, change, and seldom for the better. When I was promoted to an executive level position years ago, my sister-in-law, who belonged to a strong union all of her career, told my wife that once I was a vice president I would become an unethical creep. I argued that she was biased and that you could keep your perspective and ethics in any position. While I did find some who retained their values and personality, I was surprised to observe that many people in such positions seemed to believe that the position required them to beco
that ‘everyone’ could benefit from your product or service, narrow your target market to one that you feel comfortable in and where you will have the opportunity to generate a stream of business, not just one sale.Referral partners and vendor partners can grow your Wealth Network. Referral partners are people whose own business activities surround yours yet have a gap inside that you can fill. In my career I have frequently noticed that persons who move into positions of power and authority, whether in the business or political world, change, and seldom for the better. When I was promoted to an executive level position years ago, my sister-in-law, who belonged to a strong union all of her career, told my wife that once I was a vice president I would become an unethical creep. I argued that she was biased and that you could keep your perspective and ethics in any position. While I did find some who retained their values and personality, I was surprised to observe that many people in such positions seemed to believe that the position required them to beco
- • For example, sales trainers teach sales people a system of selling. Eventually the sales process will lead to a sales presentation. I work with the sales trainers’ own clients on their presentation skills.
- • Perhaps your business is corporate gift giving. A good referral partner for you could be a marketing services firm who advises companies that from time-to-time a corporate gift should be part of the marketing plan. You would provide that gift.
Wealth Networkers go where their best prospects go. These include professional and/or industry association meetings and conferences; places related to their status (CEOs, CIOs, etc.); community and educational events that attract your prospects.
When you join and participate in industry/professional organizations you:
- • Learn what is on their minds
- • Get educated about their problems and their desired solutions
- • Demonstrate your interest and desire to help them.
Speak Now, Or Forever Be Deleted
With all the examples of modern technology surrounding us today – e-mail, iPods, toaster waffles, etc. – I have to say that the one I find most amazing, is the cell phone.It's incredible enough that you can make a call from any place at any time to anyone else in the world. But to me, what's most remarkable is that someone can dial your number, and no matter where you are, the system instantly finds you and puts the call through. (Unless of course, you're in the supermarket and your wife is calling, in which case it waits until just after you've gone through the checkout line.)Cell phones have also given those of us who are so inclined, the ability to t
ring individual threads together for a stronger, more focused net. Create partnerships with vendors whose customers are the same as your customers. An office supply company and a copy machine company have the same customers. Realtors, appraisers and lenders have the same customers. Alternative medicine practitioners can have the same clientele as nutritionists and personal trainers. If you don’t know the other vendors that your clients patronize, just ask them.With all the examples of modern technology surrounding us today – e-mail, iPods, toaster waffles, etc. – I have to say that the one I find most amazing, is the cell phone.It's incredible enough that you can make a call from any place at any time to anyone else in the world. But to me, what's most remarkable is that someone can dial your number, and no matter where you are, the system instantly finds you and puts the call through. (Unless of course, you're in the supermarket and your wife is calling, in which case it waits until just after you've gone through the checkout line.)Cell phones have also given those of us who are so inclined, the ability to t
Wealth Networkers go where their best prospects go. These include professional and/or industry association meetings and conferences; places related to their status (CEOs, CIOs, etc.); community and educational events that attract your prospects.
When you join and participate in industry/professional organizations you:
- • Learn what is on their minds
- • Get educated about their problems and their desired solutions
- • Demonstrate your interest and desire to help them.
Why Some Ad Agency Relationships Stand the Test of Time
The pressures that wear on relationships between advertisers and their advertising agencies are increasing. Today’s growing focus on immediate results, instant return on investment, cost-cutting, and purchasing department attitude about advertising creative has changed the character of the advertising industry over the last decade. Many industry insiders worry that agency/client relationships are becoming less strategic as a result. Ad agencies are increasingly seen as providing commodity services best handled by the lowest bidder.For those who take advertising seriously, these trends threaten agencies’ ability to manage client brands long term. In order to d
our interest and desire to help them. Become an active volunteer in the organization. Develop relationships with people as you work together on a common goal. You will show that you are trustworthy and caring, and someone it would be productive to do business with. Dining and golf clubs, arts or service organizations, and high-profile civic clubs are places where high-status business people go for social and business events. Join a local club, attend everything, and take the time to get to know the other members. When you’re around for the long term, people will respect you and will remember you when they have a problem that you can help them with. Business leaders often put their efforts into being good corporate citizens. Find out what local/regional issues your clients and prospects support and join their efforts. You will enjoy a reputation as a good corporate citizen, build trust and become the business of choice when your type of product or service is needed.The pressures that wear on relationships between advertisers and their advertising agencies are increasing. Today’s growing focus on immediate results, instant return on investment, cost-cutting, and purchasing department attitude about advertising creative has changed the character of the advertising industry over the last decade. Many industry insiders worry that agency/client relationships are becoming less strategic as a result. Ad agencies are increasingly seen as providing commodity services best handled by the lowest bidder.For those who take advertising seriously, these trends threaten agencies’ ability to manage client brands long term. In order to d
Two kinds of networking events tend to attract a lot of people but they are not effective for Wealth Networking. The first are mixers, held by a variety of groups, which bring people together from all walks of business life. These events can be fun for socializing, but there is a very small chance that you will add threads to your Wealth Net from them.
The second are gatherings of people in your own industry. You should go to these events for the education and camaraderie; however they are not Wealth Networking opportunities because people in your own industry generally are not prospects for you.
Learn how to prepare for your selected events in Chapter Two.
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