Traditional networking and its limitations

Traditional networking is all about meeting and greeting, exchanging business cards and collecting contacts for your Rolodex or PDA. This type of networking is best illustrated by the evening or breakfast events often sponsored by your local Chamber of Commerce or other economic organization. At these events, you will find a room filled with people from all kinds of industries and businesses, some of whom might fit your customer profile.

It can be time consuming to attend such events on a regular basis, and often the return on your time investment is not as large as you would like it to be. Complicating things further is the fact that if you are in a competitive business with a large number of providers available, you will often find yourself in direct competition with those other providers during a traditional networking event.

Now of course there is a great deal of value to being involved with your local Chamber of Commerce or economic development organization, and we are not suggesting that you ignore the importance of such organizations. We are suggesting, though, that you carefully consider which events and networking opportunities are the best suited to your needs.

6 Causes of Turf Wars
As the landscape in this industry gets more and more competitive, turf wars crop up, oftentimes within organizations, and the disruption adds to the downward spiral of sales and profits. If you are experiencing turf wars in your company, identify which combination of the following six causes are the ones you need to immediately address.1. InsecurityWhen a person feels uur Rolodex or PDA. This type of networking is best illustrated by the evening or breakfast events often sponsored by your local Chamber of Commerce or other economic organization. At these events, you will find a room filled with people from all kinds of industries and businesses, some of whom might fit your customer profile.

It can be time consuming to attend such events on a regular basis, and often the return on your time investment is not as large as you would like it to be. Complicating things further is the fact that if you are in a competitive business with a large number of providers available, you will often find yourself in direct competition with those other providers during a traditional networking event.

Now of course there is a great deal of value to being involved with your local Chamber of Commerce or economic development organization, and we are not suggesting that you ignore the importance of such organizations. We are suggesting, though, that you carefully consider which events and networking opportunities are the best suited to your needs.

Dream It, Create It, Become It! Design a Dream Board
Have you ever heard of "Dream Boards" or "Treasure Maps"? A Dream Board is a visual picture of the dreams you have for your life. Some of my clients also use this concept to visualize their businesses! It's their first business plan. One thing that is important to remember, though, is not to "get stuck" on your dream boards. We all have plans for our future, but it's important to waend such events on a regular basis, and often the return on your time investment is not as large as you would like it to be. Complicating things further is the fact that if you are in a competitive business with a large number of providers available, you will often find yourself in direct competition with those other providers during a traditional networking event.

Now of course there is a great deal of value to being involved with your local Chamber of Commerce or economic development organization, and we are not suggesting that you ignore the importance of such organizations. We are suggesting, though, that you carefully consider which events and networking opportunities are the best suited to your needs.

Tips to Find an Accounting Job
Where is the best place to find an accounting job? Every time I have ever had to look for a job it has been difficult. It isn't so much that there aren't jobs out there, but it is a matter of finding the ones that are. To find an accounting job, you will want to use three main resources: the internet, the local paper, and an employment service or headhunter. Here are some tips that m.

Now of course there is a great deal of value to being involved with your local Chamber of Commerce or economic development organization, and we are not suggesting that you ignore the importance of such organizations. We are suggesting, though, that you carefully consider which events and networking opportunities are the best suited to your needs.

A new approach to networking

With all of the demands on your time and energy, you need to approach networking from a slightly different perspective. Look for networking opportunities in places where your target market is likely to be active and perhaps even passionate about the activity. For example, you might participate in a charitable function in your community, either by contributing products or services or, even better, volunteering your time. This gives customers and potential customers an opportunity to get to know you in an environment where there is much less “sales” pressure.

Another effective approach is to find opportunities to share your expertise through workshops or seminars. You can also look for public speaking opportunities with local service organizations such as Industry Trade Groups, Rotary Clubs or even teach a workshop or moderate a round table at your local SCORE or Small Business Development Center. The key is to get your name and face out and about in a way that people find positive and non-threatening. Sales and Marketing 101 says that people don’t like to be sold, but they love to buy from people they know and trust. Give it a try and you will likely be amazed at the results you achieve.

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