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Casual Articles - Niche Networking Wins Good Clients
The young woman's face was a picture of unhappiness and worry, totally out of keeping with the 29th birthday she had just passed, as she described her predicament and asked for my advice."My job is driving me crazy. I am frustrated because I am not getting ahead," she sa
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Some people have little difficulty attracting and maintaining higher paying clients. Others can't get to first base. Higher paying clients consume less time, exchange energy instead of zapping yours, have higher regards for your relationship, give more referrals, pay on t
When I think about networking I focus on niche markets. For my Business Coaching business I focus on Blue Chip companies. The reasons for this are simple. They are good clients because: 1. They have a lot of people who will probably benefit from my coaching. 2. They are accustomed to paying the high level of fees that I charge. 3. Generally speaking they pay their accounts on time.
That said, they are, of course, a great deal more difficult to penetrate. I guess I was fortunate in having a good grounding in marketing before I came in to Business Coaching. This meant that I thought about the best ways of gaining entrees into big companies in a logical and creative way.
The fact that I now have an almost exclusively blue-chip client list is the reward for a lot of hard thinking before I started out. It is also the result of what I would describe as a lot of intelligent work once I got going.
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On a growing business, there can always be a need for advertisement, full color printing can be a viable option to get the best color reproduction possible. But with a little disadvantage of full color printing to be a little more expensive compared to its digital counterpart,
That said, they are, of course, a great deal more difficult to penetrate. I guess I was fortunate in having a good grounding in marketing before I came in to Business Coaching. This meant that I thought about the best ways of gaining entrees into big companies in a logical and creative way.
The fact that I now have an almost exclusively blue-chip client list is the reward for a lot of hard thinking before I started out. It is also the result of what I would describe as a lot of intelligent work once I got going.
One
I hear excuses every day. Reasons people can't get a job as a pharmaceutical sales representative. If you're in this situation and can't find your way out, know this - 90% of the time the "reasons" you can't get a job as a pharmaceutical sales representative have been planted
That said, they are, of course, a great deal more difficult to penetrate. I guess I was fortunate in having a good grounding in marketing before I came in to Business Coaching. This meant that I thought about the best ways of gaining entrees into big companies in a logical and creative way.
The fact that I now have an almost exclusively blue-chip client list is the reward for a lot of hard thinking before I started out. It is also the result of what I would describe as a lot of intelligent work once I got going.
One
Marketing consists of spotting the needs of customers and meeting them in the best possible manner. Marketing research plays a key role in this process. Starting with marketing measurement, marketing research helps the firm in every component of the total marketing task. It hel
The fact that I now have an almost exclusively blue-chip client list is the reward for a lot of hard thinking before I started out. It is also the result of what I would describe as a lot of intelligent work once I got going.
One
Imagine you are a finance provider and you are approached with this proposal seeking investment:We are based in India and import cashew nuts. Sales last year were ?1.7m ($3m) on which we made a pre-tax profit of 1.31% of sales. We have a vision to become the first globa
One of the questions I asked myself at the outset was: “Do I want a large client list or a smaller list of good clients?”
The answer had to be A Smaller List of Good Clients. I planned to run a one-man-band business so the client list had to be kept to manageable proportions.
The policy of focussing on niches of blue chip clients has paid of handsomely. I actually spend very little time on networking. Perhaps only 20 minutes a week. One hour a week top whack. But it pays of handsomely the way I do it.
I have to say that I have only come across a very few people who network in the same way as I do and they all appear to be very successful. The reasons are simple. We all stand in the right traffic lanes. We all work smart rather than hard. We focus on building good, two-way communication, relationships with our clients. We offe
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