Casual Articles - Business

A New Focus for 2006?
Over the past few months, when speaking at conferences, I’ve had a number of conversations with franchisees and operators about drive-thru times. Many of these folks are focused on total time, and they believe suggestive selling slows times down. They also challenge my notion that improving at-the-window time during pe

also realized another way to use the list. Many directories give the type of business of the company listed. I went back and circled all those within my target market. These can be used for specific referral requests at my weekly referral group meeting. From three months of new chamber members, there are five companies connected to my target market. That gives me five weeks of referral requests. Not a bad way to

Building Word of Mouth Marketing
The word of mouth begins and ends with people, in fact your customers. Your customers will talk good or bad. But, you definitely want the talk to be good and your satisfied customers generate a good talk. So, what all you can do to have the good talk flowing? Let’s explore the factors.Factors Catalyzing Positive Wo

The List. All of us have them, whether it’s the Chamber directory or the membership list of the association we belong to. What can we do with these lists that will give us a return on our investment of time and money?

You’d think with all the work I do in helping my clients to network and gain effective referrals that the answer to this question would have been a “no-brainer.” I’m going to use the excuse that I was too much in the middle of the forest to see the trees! Or better said, the expanse of the list turned my brain to mush. Each month the local Chamber publishes their new members on the back page of their monthly newsletter. Each month I would tear off the back page and save it. My plan was to, “do something” with this resource. For the longest time, the best idea I could develop was to send some promotional material to these people. As soon as that idea would pop into my head, I realized what I do with the materials that others blindly send me. Since I didn’t want to waste my marketing dollars, I rejected the idea.

Realizing that personal introductions work so much better than a cold call, I finally became aware of how to use the lists to my advantage. Instead of me trying to initiate conversation with these prospects, I asked my business friends if they would be willing to review the list to see who they knew that they would be willing to introduce to me. These friends are people that I’m willing to also help in return, people with whom I’ve already developed a relationship. I now have several of these friends working on promoting me to nine prospects from the list.

With the enlightenment or the clearing of the fog, I also realized another way to use the list. Many directories give the type of business of the company listed. I went back and circled all those within my target market. These can be used for specific referral requests at my weekly referral group meeting. From three months of new chamber members, there are five companies connected to my target market. That gives me five weeks of referral requests. Not a bad way to

How the Entrepreneur Becomes a Generalist
Expert authors are specialists by definition. You are an expert when you know very much (a deep knowledge) of a limited area (of expertise). Generalists, and managers belong more to this “category” than to the other, they know more about a broader area but their knowledge resides just under the surface.One of the

I was too much in the middle of the forest to see the trees! Or better said, the expanse of the list turned my brain to mush. Each month the local Chamber publishes their new members on the back page of their monthly newsletter. Each month I would tear off the back page and save it. My plan was to, “do something” with this resource. For the longest time, the best idea I could develop was to send some promotional material to these people. As soon as that idea would pop into my head, I realized what I do with the materials that others blindly send me. Since I didn’t want to waste my marketing dollars, I rejected the idea.

Get Your Career On Track
If you’ve watched the cable television show on Bravo called ‘Inside the Actors Studio,’ you’ve seen host, James Lipton, ask his guest celebrities to respond to the Bernard Pivot questionnaire, which includes two questions about what guests would most like to do, and most not like to do, outside their chosen profession:material to these people. As soon as that idea would pop into my head, I realized what I do with the materials that others blindly send me. Since I didn’t want to waste my marketing dollars, I rejected the idea.

Effective Business Card Design for Health Care Professionals
Since the health care industry is considered to be people-oriented, health care professionals should try to look very friendly and approachable. If you belong to this industry, you would understand the need for such behavior. Most of the people who need health assistance are in some degree of discomfort and would require

pects, I asked my business friends if they would be willing to review the list to see who they knew that they would be willing to introduce to me. These friends are people that I’m willing to also help in return, people with whom I’ve already developed a relationship. I now have several of these friends working on promoting me to nine prospects from the list.

OJT - On The Job Training
IntroductionManagers have two powerful ways of improving the performance and productivity of their subordinates, which are counseling and on the job training.Counseling is the process of helping a subordinate define and resolve personal problems that effect performance or in order to develop a good at

Blindly sending a marketing piece to a list of prospects will take my time and money. For me it doesn’t deliver the level of return that I need. Personal introductions and promotion are the only way I want to do business. The chamber list of new members is now a tool I can use to make that happen for me.

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Critical Business Procedure - Keep All Email Communications

Businesses routinely maintain copies of correspondence and memos. Far to often, however, they do not extend this practice to email correspondence. Email correspondence is no different then your normal paperwork. You must keep copies of all of it to protect your business in any litigation.

Quick Tips For Successful Branding

It's easy to get lost in the business shuffle these days. There are hundreds of companies that produce similar products or provide parallel services, but how do you make yours distinct? There are a lot of ways and only one highly important characteristic to a successful business. It is branding. Below are key points to follow when brainstorming your brand.

To All Managers: How Does ADD Affect Your Workplace?

As a manager you know that creativity is the quality which enables your company to expand and improve products, services and processes. The best salespeople, strategic planners and inventors are creative people who generate a steady flow of ideas. However, creativity may come with other features which are not so desirable such as impulsiveness, lack of organization of ideas, paper, and time, and social problems in communication and relationships at work or at home.

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