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Casual Articles - Let's Make a Deal
First, the bad news: There are dozens of ways you can go wrong in writing and designing (what you hope will be) an effective sales letter, web sales page, promotional flyer or ad.Now the good news: The learning curve for getting it right is relatively short. Here are some key guidelines and pointers for getting noticed, generating interest, and persuading people to respond to your offer.Create Visual AppealIn a matter of seconds, your prospects will make a snap decision on whether or not they want to read your marketing message. If they have to strain or struggle in any way,
Some of the brightest entrepreneurial minds on the planet have converged to bring us a new way to get there.These guys promise exciting new options on the terminal horizon of our future commercial air travel vacations and business trips! The hub-and-spoke system of air travel has become outdated. Flying through Atlanta to get to anywhere on the planet is routine.National Business Aircraft Association (NBAA) Fact Book 2004 reports that 30 out of the 550 commercial airports in the U.S. account for 70% of all of our air travel. Our skies are crowded around many major airports and the a
However, negotiating is not always about price. Although price is a factor in virtually every sale it is not usually the primary or motivating factor. Everything you say and do from the first contact with a prospect affects the value of your product or service in their mind. That’s why I believe it is important to look at the negotiating process differently in order
Like showman P.T. Barnum, my grandpa used to say, “a sucker is born every minute.” Today, as we grope our way through cyberspace, there’s one born every second. And the hucksters are so brilliant at what they do.Subtlety went out the window with Windows. Even with your trusty iPod earplugs in place, you can’t read a magazine, go on line, pick up a telephone, walk down a street, ride a public conveyance without being accosted, shouted at; invaded by screaming aliens from the planet Madison Avenue. Like a bombardment of artillery rockets coming at you from every direction, so are the flashin
However, negotiating is not always about price. Although price is a factor in virtually every sale it is not usually the primary or motivating factor. Everything you say and do from the first contact with a prospect affects the value of your product or service in their mind. That’s why I believe it is important to look at the negotiating process differently in order
If you’re putting together a display for an upcoming convention or trade show, consider these three rules: keep it simple, keep it colorful, and keep it dramatic.Conventions and trade shows generally take place in huge rooms, and small, overly busy displays can get dwarfed by the surroundings and by other displays. Your display needs to be sized proportionally to fit well with the other displays, and whatever lettering and photos or other art work incorporated into the display need to be seen and read or understood from across the room. Be sure to add plenty of color; broad areas of solid
Unless you've worked in the medical billing industry or for a software maker who specializes in medical billing, you can't possibly imagine what a big business this is when it comes to forms. There are more forms for medical billing than Carter has liver pills and they're not given away for free. The money to be made from medical forms processing or even in just the creation of blank forms is insane.Back in the old days of medical forms, there weren't too many. Your first form and only one for a long time, was the HCFA 1500 form. This is a standard medical form that contains a boat loa
How will your group function when you are no longer there? This is one of the classic questions for assessing the success of a leader. It is not good enough that you improved the department while it was under your guidance. What matters is that the group is able to sustain that high level of performance going forward. This recognition of the ongoing success of the company, or work group, is part of Adamchik’s Third Law of Leadership: It's about the organization. Personal glory and individual success are noteworthy, but organizational achievement is the result of the work of many people over time.
First of all, invest time gathering information about your prospective customer, his needs, situation, and buying motives. The more information you have the more prepared you will be to negotiate later in the sales process. Regardless of what you sell, and to whom, information will help you negotiate more effectively. Many of my clients tell me that their customers care only about price, but upon further exploration, other issu
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