Casual Articles - Business

The Best Yellow Page Ad in the World
Whew, that’s a big declaration. But just how and where did I find such an ad? There’s a great story behind it, but first a few words about my personal qualifications. I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads.With that in mind, allow me to d

-lose. A judge or jury decides winner and loser based on available evidence. One side wins punitive or compensatory damages and the other side loses that money.

Stalemate

In this type of outcome, neither side wins or loses and after a long negotiating session, both sides are at the exact same place that they started off at. This is a result of not being able to deal with interests and only positions. Stalemates happen when both sides aggressively defend their positions and neither side is abl

Project Management
Project management is actually a carefully planned and organized effort which is set to accomplish a particular project in a one-time deal. Building construction, establishing businesses or implementing new computer systems are some of the more basic projects that call for proper project management. Project management includes the development of the intended project plan. This may seem simple yet it involves planning and organizing all the needed details for the successful implementation of the project. The process of proje

Negotiating outcomes are the types of results that can happen at the end of a negotiation. All negotiations end up with one out of four possible outcomes: one party wins and the other loses, both parties lose, they get stuck in a stalemate, or both end up winning. Obviously, the goal in a cooperative negotiation is for both parties to walk away with their needs being satisfied. Familiarize yourself with the four different negotiating outcomes and make it your goal to aim for a mutually-beneficial outcome.

Lose-Lose

In this type of outcome, ego’s come into play which thwart the negotiating process. Both sides dig into their positions and are unwilling to compromise with each other. In the end, both parties end up losing in the deal. Resentment exists between both parties as a result of the outcome and it is unlikely that they will ever negotiate with each other again.

Example

A labor union refuses a contract offer and goes on strike until demands are met. The company refuses to give into to this bullying-type technique and digs into their position of not budging. In the end, the strikers go back to work without a raise and with lost income and the company loses a large amount of sales revenue, and the consumer loses because the company must raise prices to pay for its losses.

Win-Lose

In this type of outcome, one side wins and the other side loses. There is no compromise with a win-lose outcome. It’s a one-side takes all battle with one side getting all their needs satisfied and the other side getting nothing. While the side that wins may be very happy about the outcome; the losing side has a high level of resentment over the deal because they did not have any of their needs met. This usually results in a end to any future negotiations and a termination of the relationship.

Examples

A street brawl is the ultimate in win-lose negotiations. One side wins by use of physical violence and the losing side has no choice but to submit to defeat.

A civil court battle is win-lose. A judge or jury decides winner and loser based on available evidence. One side wins punitive or compensatory damages and the other side loses that money.

Stalemate

At Home In Your Home Office
The first thing to figure out is where you will set up your home office. Of course, available space may be the deciding factor, but if you can’t make up your mind between a couple of options, consider this. A spare bedroom might be ideal, especially if it has a separate entrance for visitors, so that they don’t intrude into your home. Attics and basements are great options for businesses that don’t have client walk-ins, and can provide much needed privacy at work. However, mildew, poor lighting and inadequate vent

>Lose-Lose

Example

Win-Lose

Examples

A street brawl is the ultimate in win-lose negotiations. One side wins by use of physical violence and the losing side has no choice but to submit to defeat.

A civil court battle is win-lose. A judge or jury decides winner and loser based on available evidence. One side wins punitive or compensatory damages and the other side loses that money.

Stalemate

5 Proven Strategies for Filling Your Marketing Funnel
This is the second of a two-part article on overfilling your marketing funnel and client pipeline.Last week we discussed that, in order to quickly fill your funnel and pipeline, you will want to have these 5 tools:1. Unique Selling Proposition 2. Attention-grabbing, memorized elevator speech 3. Client attractive website 4. Effective business cards 5. A “full practice mentality”Now that you have those, you want to implement strategies that will result in clients coming TO YOU r

to this bullying-type technique and digs into their position of not budging. In the end, the strikers go back to work without a raise and with lost income and the company loses a large amount of sales revenue, and the consumer loses because the company must raise prices to pay for its losses.

Win-Lose

Examples

A street brawl is the ultimate in win-lose negotiations. One side wins by use of physical violence and the losing side has no choice but to submit to defeat.

A civil court battle is win-lose. A judge or jury decides winner and loser based on available evidence. One side wins punitive or compensatory damages and the other side loses that money.

Stalemate

Air Liquide: Driving Liquid Air
Have you ever heard of liquid air? The process of liquifying air was a major scientific achievement that took place over 100 years ago. Even after 100 years there are only a few companies that liquify air, which is probably why you've never heard of it before. Liquifying air is a cheap way to isolate different gasses like oxygen and nitrogen.The task of liquefying air began in 1892, when Frenchman Georges Claude began working with acetylene. At the time, acetylene was thought to be a very promising substance as it wa

and the other side getting nothing. While the side that wins may be very happy about the outcome; the losing side has a high level of resentment over the deal because they did not have any of their needs met. This usually results in a end to any future negotiations and a termination of the relationship.

Examples

A street brawl is the ultimate in win-lose negotiations. One side wins by use of physical violence and the losing side has no choice but to submit to defeat.

A civil court battle is win-lose. A judge or jury decides winner and loser based on available evidence. One side wins punitive or compensatory damages and the other side loses that money.

Stalemate

Joint Ventures for Immigrants
As an immigrant myself, I understand the hopes, fears, dreams and unique problems faced by immigrants, no matter where they are in the world. Immigrants often face challenges that only other immigrants can understand. Often their qualifications are not accepted or they have no local experience, so they accept whatever they can get. Having worked with hundreds of immigrants, I know how hard it is to start all over again.Immigrants don’t always understand the culture in their new home. They might be afraid of risking t

-lose. A judge or jury decides winner and loser based on available evidence. One side wins punitive or compensatory damages and the other side loses that money.

Stalemate

Example

You go to buy a car and the salesman quotes you a price that is too high. You are unwilling to budge on your price and the salesman is unwilling to budge on his quote. You then walk out of the dealership and go find another one to deal with and the salesman moves on to the next customer.

Win-Win

This is the type outcome that you strive to achieve when you Street Negotiate. In this type of outcome, both sides walk away with their interests and needs being met. Both sides leave the negotiating table satisfied because they came out of the negotiation with more than they had started with. Relationships are preserved because both parties cooperated with each other in determining a fair solution to the problem. This outcome also bolsters trust for future negotiations between the two parties because they have established a positive relationship.

Example

A hostage taker agrees with the police negotiator to surrender and release his hostages. In return, the negotiator agrees that the SWAT team won’t bust through the doors and kill the hostage taker. In this example, the hostage taker gets his needs of survival taken care of and the negotiator gets his needs of ending a potentially deadly confrontation without any bloodshed satisfied.

Key Points

The four possible outcomes to a negotiation are: lose-lose, win-lose, stalemate, and win-win.

Set your goals on having a win-win outcome in all of your negotiations. A win-win outcome is where both negotiating parties walk away with having both of their needs met.

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