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Casual Articles - Unethical Negotiating Gambits and How to Protect Yourself Against Them
How to be Prepared for Your Fashion Model Shoot a fabulous place. It's 73 stories high, one of the tallest hotels in the country and possibly the world. It's like a round tall tower with only 15 or so pie-shaped rooms on each floor.The fashion model session - What to pack in your model caseOK, you're off to a model photo shoot. But, did you remember to pack your bag? Did you put everything you need in it? I hope this article will be helpful to you and start you on the right foot in making sure your model bag is complete.What do you bring?What you bring to your model photo session will depend upon whether this is your first shoot for a portfolio or a paying job. Either way, this section will help you to be prepared for whatever reason you're doing the model session.First things first - Know what the client wantsIf you are shooting for an agent or client, he will tell you what to bring but you still need to carry basics in case of changes in hair, makeup, etc. All the tips listed here are meant to be a guide and a checklist of sorts so you can always add to the list when you feel it's necessary.Ready? Let's get started to create your model "kit"Below I'm going to list suggestions for your photo shoot mainly so you don't forget anything the day of the shoot. In fact, I'd like to see your model case prepared before the day of the session so there's no rush. You may want to copy and print the section below so that you'll have a guide handy each time you go for a photo shoot.You're now standing lifeless in front of your closet - Wardrobe EssentialsHere are the essentials for your wardrobe. As stated above, some of the clothing listed here will be provided if this is a model shoot for a client.- Casual - blue jeans, sports & knit tops, button up tops, shorts, cutoff blue jeans, etc. - Business Suit - for a different look - Sports (exercise, uniforms, shorts, etc.) - If you plan to do some sports modeling - Lingerie - If you plan to enter the lingerie market - Swim wear - needs to be a bikini that really flatters you - Any props like hats, neckties, men's shirts, jackets, etc. - G-string & bra in flesh tone color - This is to eliminate lines that show under clothing - Hose/nylons in an assortment of colors - Socks in different colors including black and white - Bring several different bras including at least one push-up and one in flesh tone color - A robe to wear between changes during the photo session - Bring a scarf to wear when changing to help keep makeup off client's and your clothing - You may also want to pack an iron or steamer for those wrinkles that are bound to show up from the trip.Accessories - You've got to have something to compliment the clothes, right?Along with each outfit, try to bring accessories which will accent or match the outfit. K As I walked into the hotel I was wondering what I could do to provide an illustration to the people who would be in the seminar the fo The Three Worst Marketing Mistakes You Can Make Let me teach you the unethical gambits that people can use to get you to sweeten the deal. Unless you're so familiar with them that you spot them right away, you'll find that you will make unnecessary concessions just to get the other side to agree with your proposal. Many a salesperson has had to endure an embarrassing interview with a sales manager who can't understand why he made a concession. The salesperson tries to maintain that the only way to get the order was to make the concession. The truth was that the buyer out maneuvered the salesperson with one of these unethical gambits.Marketing is what we do that puts us in a position to make a sale. Good marketing makes selling easier. Bad marketing may make selling impossible.We market to strangers so some of them will raise their hand with at least potential interest in what we have on offer.We market to our clients and customers in order to move them up to the next level of products or services.Most of us put a lot of time, money, and effort into marketing. For must of us it is the key activity we use to differentiate ourselves from our competitors.But when we don't deliver on the promises we make in our marketing we unleash the deadly 3/33 viruses on ourselves.The 3/33 virus will destroy the marketing we have done in the past and it will make it very difficult to successfully market - at least to some prospects - in the future. And for the most part the 3/33 virus is a do-it-to-yourself process.The 3/33 virus is word of mouth marketing on steroids - in reverse. Here's how it works.When you fulfill a promise, deliver excellent service, come in under budget, and save your customer more money than you said you would - they might tell 3 people. And that usually is because you asked them for referrals.But if you screw up, don't do what you said you would do, or fail to deliver in any way - in your customer's mind - they will tell at least 33 people. This can be disaster.You know I am speaking the truth. Remember the last time you got poor service in a restaurant and how many people you went out of your way to tell about it?Here are three ways to guarantee that all the marketing you've done will backfire on you.1. Don't Do What You Said You'd Do In 2006 I met the author of a marketing book at the Search Engine Strategies event in New York City. I had been receiving his email newsletter and had heard a few things about the book. A table where he could autograph books had been set up for him at the Search Engine Strategies meeting. When there was no one around I approached him and found him to be a very insightful person, someone whose book would probably be of value to our readers.He offered to send me a review copy and I thanked him. After the event I emailed him a note with my mailing address. I never received the book. I received several emails to the address I had given him, but they were solicitations sent to everyone he'd come across at the search engine event.I don't know if he never intended to follow up with his promise, or if he turner it over to someone else, or what. The bottom line is that I will never have anything positive to say about him, his organization, or his book. That can't be There's no point in getting upset with the person who uses these unethical Gambits. Power Negotiators remember to concentrate on the issues and think of negotiating as a game. Unless the individual is Mother Theresa, he or she is simply doing what he or she is on this planet for, which is to get the best possible deal from you. You must be skilled enough to instantly recognize these unethical gambits and smoothly counter them. The Decoy The other side can use the Decoy Gambit to take your attention away from what is the real issue in the negotiation. Several years ago, an association hired me to do a seminar at John Portman's Peachtree Hotel in Atlanta. That's a Westin Hotel and a fabulous place. It's 73 stories high, one of the tallest hotels in the country and possibly the world. It's like a round tall tower with only 15 or so pie-shaped rooms on each floor. As I walked into the hotel I was wondering what I could do to provide an illustration to the people who would be in the seminar the fol Learn To Sell On EBay: For The Novice Beginners And The Totally Clueless! rview with a sales manager who can't understand why he made a concession. The salesperson tries to maintain that the only way to get the order was to make the concession. The truth was that the buyer out maneuvered the salesperson with one of these unethical gambits.If you’re going to learn to sell on eBay then what you sell is important if your desire is to make money. I’ve said this a gazillion times, selling information products is the slickest, quickest, easiest way to make money, online or off. The mark ups are astronomical - you are after all creating a product almost out of thin air.Electronic download means no packaging or delivery costs to speak of and makes it possible to create an automated income source that’ll produce good profits with the minimum amount of attention on your part.As far as income generation is concerned this is the equivalent of the Holy Grail. So why isn’t everyone climbing unto this bandwagon if it’s so good?Turns out that a lot of people figure they just can’t write; no way, no chance, no hope and are in fact petrified by the prospect. Somehow, faced with putting pen to paper or perhaps more accurately “keyboard to monitor” - some respond like a rabbit caught in a cars headlights, they freeze and turn into gibbering wrecks.Others seem to have some sort of “Lord of the Rings” or “War and Peace” thing going on inside their heads when all I’m talking about are short reports - anything from two to five pages say - laced with valuable nuggets of information the reader can get their teeth into and put to good use. But there’s a problem, eBay’s the problem.While it’s a wonderfully convenient and straightforward place for any net newcomer to start making money, as with everything good, it’s not by any means all good.The main eBay downer is the mega stiff competition present in many of its markets and means lots of sellers are forced to charge highly reduced prices just to chalk up a few sales.99 cents e-books proliferate across the site like a pox and is what happens when the same product is being pushed in the same market place by many different sellers.The obvious solution if you want to avoid the same fate is for all you scaredy-cat writers out there to ditch your fears, attack your keyboard and produce a few pages of fresh, original material aimed at participants in any market with a strong demand for useful information that’ll help solve a problem.And because your reports are fresh and original they are also unique, only you can sell them which means you can charge a half decent price for your product, I like to sell mine for around the ten dollar mark.You don’t have to be JK Rowling either, there’s a lot you can achieve with just basic writing skills.The key is simply to write pretty much as you speak and as if you're talking to your best friend. Sure your first offering probably won’t be up to much but keep going and things will in There's no point in getting upset with the person who uses these unethical Gambits. Power Negotiators remember to concentrate on the issues and think of negotiating as a game. Unless the individual is Mother Theresa, he or she is simply doing what he or she is on this planet for, which is to get the best possible deal from you. You must be skilled enough to instantly recognize these unethical gambits and smoothly counter them. The Decoy The other side can use the Decoy Gambit to take your attention away from what is the real issue in the negotiation. Several years ago, an association hired me to do a seminar at John Portman's Peachtree Hotel in Atlanta. That's a Westin Hotel and a fabulous place. It's 73 stories high, one of the tallest hotels in the country and possibly the world. It's like a round tall tower with only 15 or so pie-shaped rooms on each floor. As I walked into the hotel I was wondering what I could do to provide an illustration to the people who would be in the seminar the fo Performance Evaluations - Preparing for Difficult Conversations o uses these unethical Gambits. Power Negotiators remember to concentrate on the issues and think of negotiating as a game. Unless the individual is Mother Theresa, he or she is simply doing what he or she is on this planet for, which is to get the best possible deal from you. You must be skilled enough to instantly recognize these unethical gambits and smoothly counter them.It's annual performance assessment time!Does the very thought of conducting a performance evaluation cause your heart rate to elevate or give you a sick feeling in the pit of your stomach?Performance evaluations are a standard management tool and managers know that providing their staff with constructive feedback is an essential part of their job. Yet there are few tasks managers would rather avoid.Why? Most managers will tell you that performance evaluations are time consuming and arduous, even when the employee is performing well. But when the employee has not been performing as expected and required, conducting a performance evaluation can become overwhelming and burdensome. Managers spend an inordinate amount of time preparing for this type of difficult conversation - crafting the message, determining how to address the issues, what words to use, and what phrases to avoid. All of this is done with the hope that the employee will receive the manager's feedback in the manner it was intended.While it is impossible to determine how an employee will react to a negative performance evaluation, there are patterns to how individuals respond to negative or conflictual issues. Understanding these patterns can help managers prepare for those difficult performance conversations.Some employees will behave like Woodpeckers. Woodpeckers will discount everything you say, immediately. It may appear that the Woodpecker isn't even listening to what you're saying. The Woodpecker isn't likely to defend himself against the things you've said because he won't acknowledge any negative criticism. Rather, the Woodpecker will come out on the attack, making a point of why his lack of success is the direct result of someone else's incompetence.In order to deal with Woodpeckers, it is important not to get drawn into their communication pattern. Defensiveness or retaliation will only intensify the confrontation. Rather, keep lines of communication open by being direct and unambiguous. Be clear about what you have to say. Continuously refocus the conversation on the behaviors and actions that you expect from the employee in order for him to receive a positive performance evaluation.Not all employees will be confrontational Woodpeckers, however. Some are more likely to respond like Parakeets. Parakeets will accept everything you say with a smile. You may get the impression that the conversation has not been difficult for the employee at all. In fact, you may wonder if they even care about a poor performance evaluation. Rest assured, they care. But Parakeets will make every effort to see the positive side of things rather than foc The Decoy The other side can use the Decoy Gambit to take your attention away from what is the real issue in the negotiation. Several years ago, an association hired me to do a seminar at John Portman's Peachtree Hotel in Atlanta. That's a Westin Hotel and a fabulous place. It's 73 stories high, one of the tallest hotels in the country and possibly the world. It's like a round tall tower with only 15 or so pie-shaped rooms on each floor. As I walked into the hotel I was wondering what I could do to provide an illustration to the people who would be in the seminar the fo How to Make Fridays Productive Again these unethical gambits and smoothly counter them.Fridays are typically the most unproductive day of the week, with the exception of the occasional Monday doldrums. By Friday everybody is ready for the weekend and it’s often just difficult to get into the work rhythm of the first four days of the week. But what if I told you there was a way to make your Fridays productive again? What if there was a way to get even more done Monday through Thursday by doing something a little different on Friday. Well, there is a way and today I'm going to tell you how!Okay, so there really is a way to make your days more productive, including I-can't-wait-until-5pm-Fridays. Its really simple.Step 1: Find a part of your daily job that actually doesn't have to be done each and every day.Step 2: Stop doing that job on Monday, Tuesday, Wednesday and Thursday.Step 3: Do that job on Friday.Yeah, it's really that easy. Almost everybody has daily tasks that that need to get done during the week, they just don't have to be done today. Sometimes these are things that take only a few minutes, sometimes they are things that take an hour or more, but they do add up and sometimes they do bog down productivity as you switch from task to task. By moving many of these tasks to a single day, you can make your other days more productive and create a Friday that stands out from the rest of the week. You now get to do something entirely different on Friday that you don't do any other day of the week. This makes your Fridays more interesting, and more fun, than the other days of the week.What tasks you move to Friday are up to you and dependent on your job and ability to do so, but here are some things I do on Friday that I don't do other days:Writing: Friday is my day for all my article writing. Most of what I write goes on my blog, but I just save it and post it later. This post, for instance, was written last Friday. Of course, this can't take the place of time sensitive blogging, etc. but that which isn't time sensitive can easily be put off. Whenever I get an idea of a topic, I just jot it down and revisit it on Friday to flesh it out.Backups and Cleanups, etc.: Each Friday I backup all my hard drives, websites and databases. Clean up my computers, etc. Compiled together this takes a good hour of my time and Friday is the perfect day for it.Filing: Along with my backups I do all my filing, both physical and digital. Throughout the week I put things that need to be filed in a certain location and then on Friday put it all in its proper location.Pay Bills: I on The Decoy The other side can use the Decoy Gambit to take your attention away from what is the real issue in the negotiation. Several years ago, an association hired me to do a seminar at John Portman's Peachtree Hotel in Atlanta. That's a Westin Hotel and a fabulous place. It's 73 stories high, one of the tallest hotels in the country and possibly the world. It's like a round tall tower with only 15 or so pie-shaped rooms on each floor. As I walked into the hotel I was wondering what I could do to provide an illustration to the people who would be in the seminar the fo Sum of Its Parts a fabulous place. It's 73 stories high, one of the tallest hotels in the country and possibly the world. It's like a round tall tower with only 15 or so pie-shaped rooms on each floor.I just spent a week at the beach with my family and, as much as I vowed not to think about work, stumbled onto a highly relevant lesson for marketing professional services.It was actually my mother who inspired this lesson, thanks to the following beachy quote she had on the refrigerator:"Saltwater taffy, for example, does not taste good. Seagulls are not pleasant birds. Most people look better in clothes – a lot of clothes. But it works. The beach is the ultimate triumph in setting." –from the article, Sea and Be SeenWhat does this have to do with marketing professional services? A lot. Just like saltwater taffy, seagulls, and under clothed people, any one thing done in isolation to market your professional services won’t work.When you take the sum of its parts, marketing works.Let’s take an easy example: networking. Done in a vacuum, networking is just a "part." Without ways to sustain a new contact’s attention, build their trust, or keep in touch – the other "parts" of your whole – you spend far more time and energy drumming up business than if you had other aspects of your marketing "machine" doing a lot of the work for you.Let’s get specific. The biggest mistake I see is when people go out, network (or make cold calls, or send direct mail pieces), is that they simultaneously scare prospects off with an anemic poorly-messaged website, no value- adding resources to build your prospect’s confidence, and new contacts that vanish into thin air because there’s no systematic way to stay in front of them that’s affordable and effective.The same "in isolation" principle applies to other marketing "parts."* If you invest in telemarketing, but send new leads to a lousy website (even if you don’t send them there, they’ll look you up), you’re shooting yourself in the foot.* If you’re a master at churning out brilliant weekly e-newsletters, but haven’t "packaged" your services into a range of ways potential clients can buy from you, you’re missing the point of using an e-zine as a smart promotional tool.* If you go to all of the time and effort to get booked as a speaker, then run around preparing for and delivering your talks, you’ll get nothing but a nice ego boost and applause unless you target the right audiences and hit them with "What in it for Me?" messages.All of that time, money and energy wasted…but not if you pay attention to the sum of your parts!To avoid wasting your resources and to make the most of your individual marketing efforts, make sure you have all of these parts worki As I walked into the hotel I was wondering what I could do to provide an illustration to the people who would be in the seminar the following day, to show how effective Power Negotiating can be. A room had been pre-arranged for me by the organization that had hired me, and I decided to see what I could do about negotiating down the price of the room. Rooms at the Peachtree then typically cost $135. They had given me a very good corporate rate of $75. Nevertheless, I determined to see what I could do and within 10 minutes got them to reduce the price of the room to $37.50. I used the Decoy Gambit on them. They told me that they only had a twin-size room for me. If they had said they only had a full-size room, I would have asked for a twin bed, you understand. It didn't matter what it was, but I said "The association that hired me booked this room a month ahead of time. I am not going to accept a twin-size room." The desk clerk brought out the manager. He explained that they have 1,074 rooms in the hotel. Guests already occupied 1,064 of them, so they only had 10 available, and I would have to settle for a twin-size room. So, I used the Trading Off Gambit. I said, "Well, I might be willing to settle for a twin-size room, but if I do that for you, what will you do for me?" I thought possibly they might offer a free breakfast, or something like that. However, to my amazement he said, "We might be able to adjust th
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