Casual Articles - Business

Create A Marketing Kit That Educates
I get these calls from time to time. . ."Can you make me a brochure?" Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it...everybody's got one and no one uses it.Your potential clients need an education. They need to know how you are different. (The typical tri-fold brochure simply confirms that you are the same.)Every small business should create the following pieces of information and format them in a way that allows them be printed inexpensively and updated often. I like to call this approach,

Let's bisect my reply above along with the hidden messages it gives to my boss:

"I would love to have it completed too"

- means that I want it completed as much as you by Friday.

"I take great pride..."

- I set really high standards because I do not want to let you down

"I would feel uncomfortable..."

- My standards would not be met if I rush it for Friday.

"Cut corners.... you will feel the same too"

- Surely you do not want a sub standard job because you have very high standards the same as me.

"If you give me until Tuesday morning..."

- I am offering a solution and date when I know that IT WILL be up to our very high standards

"Provide detailed costings in addition..."

- I am offering an additional piece of work that will add value to the proposal

Then go on to ask you

Case Study; Analyzing Personal Tech Prototype Project Costs for a Start-up Company
Many people have great ideas for inventions. These thinkers amongst us may have a new innovation, better mousetrap, or a totally new concept. Perhaps you have an idea you would like to see come to life and receive the royalties for it and live happily ever after. Unfortunately many folks who have such ideas spend their life savings going after a dream of their own invention. They fall in love with their idea and want to see it come to fruition and mass marketed to the world.It is wonderful to see so many garage inventors coming up with so many nifty gadgets. But it is also im

A couple of my trainers have just come back from facilitating a Team Leader soft skills management course and gave me a great example to use for this week's Quick Tip!

Here's the question that was asked from the course:

"I feel really uncomfortable when my boss sets me a deadline and then half way through the piece of work I know that I can never meet the deadline set. I feel awkward and stupid going back to ask for more time and I just end up coming out with a list of excuses

- how can I approach this better?"

This is a great question!

A lot of us think that our boss will frown upon us by going back and asking for more time so instead we get all stressed out about the work and put in even more hours than the 10 hour day we were working in the first place!

Never make excuses with your boss. No-one likes to hear excuses, especially your boss!

Instead, renegotiating a deadline is all about making a subtle trade off.

The position you need to get to is when you are "purchasing" more time from your boss in return for giving him/her something.

I know that sounds odd but hear me out.

You need to persuade your boss to "sell" you more time in exchange for value received.

You have really got to make it clear to your boss what the additional time will buy. Here's an example:

"We really want to do a thorough and well prepared proposal here, I'm going to need an extra 2 days Bill. I don't think it will do us any good to try and rush it and end up neglecting a, b and c"

Do you see how more effective that is than just saying "We need more time"?

Another important thing to note is that you should view the shift in the deadline as a simple alteration rather than a crisis - be careful with HOW you say it.

Also, offer your boss alternatives and solutions. Make sure you always offer them choices.

Here's a great example:

"I can get the first proposal done by next Tuesday, with full costings and case studies by Thursday and the whole project completed by the following Monday"

Here is another...

"If I put back doing xyz I can get a and b to you for Friday"

So what happens if your boss pushes back?

Your boss might come back with...

"I need this work completing by the deadline"

When responding to these types of statements always try to spin the situation around and mention things like:

1. The boss wants the best possible job completed doesn't he/she?

2. You take great pride in doing an excellent job

3. You do not want to cut corners now because it will save time down the line

4. You will not be comfortable with the results if you rush it

5. ...and if you're not comfortable then your boss will not be comfortable

Here's an example:

BOSS

"I really do need that proposal by Friday Sean"

SEAN

"I would love to have it completed by Friday as well "BOSS", you know I take great pride in finishing a job to the standards that we set and on time. On this occasion to get the job completed by Friday will mean that I will have to cut corners though and I will feel really uncomfortable with that and I am positive that you will feel the same if we go down that route. If you can give me until Tuesday morning, I will have the proposal complete plus I will be able to do a detailed costings breakdown in addition to what we had planned"

Let's bisect my reply above along with the hidden messages it gives to my boss:

"I would love to have it completed too"

- means that I want it completed as much as you by Friday.

"I take great pride..."

- I set really high standards because I do not want to let you down

"I would feel uncomfortable..."

- My standards would not be met if I rush it for Friday.

"Cut corners.... you will feel the same too"

- Surely you do not want a sub standard job because you have very high standards the same as me.

"If you give me until Tuesday morning..."

- I am offering a solution and date when I know that IT WILL be up to our very high standards

"Provide detailed costings in addition..."

- I am offering an additional piece of work that will add value to the proposal

Then go on to ask you

Entrepreneurs are the Key to Bringing Innovation to Markets
So often Entrepreneurs are condemned as scoundrels in the midst of society and human civilization. As an Online Think Tank operator and a retired entrepreneur I find it fascinating how scientists, thinkers and innovators lambaste entrepreneurship. Apparently they have no concept that it is the entrepreneur who indeed brings things to life.Not long ago I read through one innovators works and saw how he crucified entrepreneurs. Then later asked my advice on how to bring a great idea to market and what the potential target markets might be. I thought well then how ironic indeed.

xcuses, especially your boss!

Instead, renegotiating a deadline is all about making a subtle trade off.

The position you need to get to is when you are "purchasing" more time from your boss in return for giving him/her something.

I know that sounds odd but hear me out.

You need to persuade your boss to "sell" you more time in exchange for value received.

You have really got to make it clear to your boss what the additional time will buy. Here's an example:

"We really want to do a thorough and well prepared proposal here, I'm going to need an extra 2 days Bill. I don't think it will do us any good to try and rush it and end up neglecting a, b and c"

Do you see how more effective that is than just saying "We need more time"?

Another important thing to note is that you should view the shift in the deadline as a simple alteration rather than a crisis - be careful with HOW you say it.

Also, offer your boss alternatives and solutions. Make sure you always offer them choices.

Here's a great example:

"I can get the first proposal done by next Tuesday, with full costings and case studies by Thursday and the whole project completed by the following Monday"

Here is another...

"If I put back doing xyz I can get a and b to you for Friday"

So what happens if your boss pushes back?

Your boss might come back with...

"I need this work completing by the deadline"

When responding to these types of statements always try to spin the situation around and mention things like:

1. The boss wants the best possible job completed doesn't he/she?

2. You take great pride in doing an excellent job

3. You do not want to cut corners now because it will save time down the line

4. You will not be comfortable with the results if you rush it

5. ...and if you're not comfortable then your boss will not be comfortable

Here's an example:

BOSS

"I really do need that proposal by Friday Sean"

SEAN

Let's bisect my reply above along with the hidden messages it gives to my boss:

"I would love to have it completed too"

- means that I want it completed as much as you by Friday.

"I take great pride..."

- I set really high standards because I do not want to let you down

"I would feel uncomfortable..."

- My standards would not be met if I rush it for Friday.

"Cut corners.... you will feel the same too"

- Surely you do not want a sub standard job because you have very high standards the same as me.

"If you give me until Tuesday morning..."

- I am offering a solution and date when I know that IT WILL be up to our very high standards

"Provide detailed costings in addition..."

- I am offering an additional piece of work that will add value to the proposal

Then go on to ask you

Best Franchises
It is very difficult to find the best franchises for oneself, where you can be a natural and love your work. When you start looking for a franchise, the choice is mind-boggling. There are literally hundreds if not thousands of different types of franchise available for you to invest in, with the same variety in cost. Each have its own benefits and usually the more you pay there is more potential to earn.Here are just few things you need to be considering when seeking your best franchise. Use your heart, but also use your head, your pencil, your calculator, your accountant, yo

as a simple alteration rather than a crisis - be careful with HOW you say it.

Also, offer your boss alternatives and solutions. Make sure you always offer them choices.

Here's a great example:

"I can get the first proposal done by next Tuesday, with full costings and case studies by Thursday and the whole project completed by the following Monday"

Here is another...

"If I put back doing xyz I can get a and b to you for Friday"

So what happens if your boss pushes back?

Your boss might come back with...

"I need this work completing by the deadline"

When responding to these types of statements always try to spin the situation around and mention things like:

1. The boss wants the best possible job completed doesn't he/she?

2. You take great pride in doing an excellent job

3. You do not want to cut corners now because it will save time down the line

4. You will not be comfortable with the results if you rush it

5. ...and if you're not comfortable then your boss will not be comfortable

Here's an example:

BOSS

"I really do need that proposal by Friday Sean"

SEAN

Let's bisect my reply above along with the hidden messages it gives to my boss:

"I would love to have it completed too"

- means that I want it completed as much as you by Friday.

"I take great pride..."

- I set really high standards because I do not want to let you down

"I would feel uncomfortable..."

- My standards would not be met if I rush it for Friday.

"Cut corners.... you will feel the same too"

- Surely you do not want a sub standard job because you have very high standards the same as me.

"If you give me until Tuesday morning..."

- I am offering a solution and date when I know that IT WILL be up to our very high standards

"Provide detailed costings in addition..."

- I am offering an additional piece of work that will add value to the proposal

Then go on to ask you

Targeting Your Online Advertising
When targeting your online advertising, keep in mind that there are hundreds of millions of web users and at least some of them are probably looking for a product just like yours. This gives you a huge potential for profit if your product is good, your advertising is seen by them and if it lets them know how good your product is and why it would be a good thing for them to buy.But if you are not targeted enough in your audience, then it is quite likely that you will either waste a lot of money, a lot of effort, or both. Many people, when they start advertising online, try to

t want to cut corners now because it will save time down the line

4. You will not be comfortable with the results if you rush it

5. ...and if you're not comfortable then your boss will not be comfortable

Here's an example:

BOSS

"I really do need that proposal by Friday Sean"

SEAN

Let's bisect my reply above along with the hidden messages it gives to my boss:

"I would love to have it completed too"

- means that I want it completed as much as you by Friday.

"I take great pride..."

- I set really high standards because I do not want to let you down

"I would feel uncomfortable..."

- My standards would not be met if I rush it for Friday.

"Cut corners.... you will feel the same too"

- Surely you do not want a sub standard job because you have very high standards the same as me.

"If you give me until Tuesday morning..."

- I am offering a solution and date when I know that IT WILL be up to our very high standards

"Provide detailed costings in addition..."

- I am offering an additional piece of work that will add value to the proposal

Then go on to ask you

To Do Or Not To Do, Is Cold Calling a Waster of Time?
Many would say that cold calling is a waste of time in today’s society. That may be driven from a rather narrow perspective. Cold calling takes a lot of different forms.Years ago it was the young potential entrepreneur wandering the neighborhoods trying to set up appointments for their sales staff. There was some physical danger to this as you never knew what you might encounter at 5 pm in the afternoon. Sometimes the knock on the door could result in lovers running to the door in disheveled clothing, who with a very angry look, learn they been disturbed only to talk abou

Let's bisect my reply above along with the hidden messages it gives to my boss:

"I would love to have it completed too"

- means that I want it completed as much as you by Friday.

"I take great pride..."

- I set really high standards because I do not want to let you down

"I would feel uncomfortable..."

- My standards would not be met if I rush it for Friday.

"Cut corners.... you will feel the same too"

- Surely you do not want a sub standard job because you have very high standards the same as me.

"If you give me until Tuesday morning..."

- I am offering a solution and date when I know that IT WILL be up to our very high standards

"Provide detailed costings in addition..."

- I am offering an additional piece of work that will add value to the proposal

Then go on to ask your boss whether they are comfortable with it - but let them make the decision. If they are happy with a sub standard job then they have made that decision and have to live by that.

Always think about the quality of work if the job is rushed, the pay off for the delay and what you will both look like if the job is not up to the required standard.

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The Internet is a vast, continually expanding world. With technology advancing and with more and more people and companies turning to their Internet for all their personal and professional needs, it is inevitable that someone somewhere thought of finally posting job advertisements online.

The Summary is the preview of your entire resume. This may be be the only part that an interviewer or employer might read for shortlisting your resume. This may be the only section an employer reads prior to the interview.

Managers, start operating in your own best interest by taking a closer look at the public relations work underway on behalf of your unit.

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