Casual Articles - Business

Is Advertising Art?
Oh Grand and Glorious Southern Guru, I am perplexed. What ails thee, my peabrained little grasshopper? My sleep has been short, my walls have been climbed, my hair has been pulled.I must know the difference between advertising and high art. Oh Great Creator, please give me the answer.Stir no longer, little vacuous one. Art is in the eye of the beholder, and yes, advertising can be high art.But Holiest of the Holy, whilst I acknowledge there is a role for subjectivity in the appreciation of art, and that art and advertising similarly use form, colour and symbol to convey messages, and that both can be aesthetically pleasing and accessible, and that both share the goal of changing behavior and attitudes, and that both often highlight the tension between reality and ideals and can

nly one winner

If you have a competitive streak this is how you will see a negotiation – something to win or lose. Non-competitive people who believe this myth automatically lower their defences and quickly cave in to the ‘stronger’ player.

Reality: There should be two winners

Negotiation is not a competition. The ideal outcome should be win-win, where both sides feel they achieved something out of the whole process – one got a sale at a price he wanted and the other got a purchase at a price he wanted.

Win-win outcomes leave the door open for building strong relationships which will lead to more business in the future. Win-lose outcomes mean that one side will be reluctant to deal again. If, by your very nature, you are a competitive person, temper this and accept the reality that the negotiation process has to have two winners, not just you!

Myth: If you walk away, that’s it

You have found the perfect product but you don’t get the price or deal you are looking for. However, you are afraid about loosing the opportunity so you decide to go

Woolen Products Can Be Protected From Shrinking
We are right in the middle of the winter season. Everywhere it’s snowy and cold. People remain confined to their homes or offices wearing their favorite sweater and other woolen accessories to stay warm through out the day. Some prefer bonfire which is kindled in their garden or even in the confines of the living room. As this is also the season prone to various flues. So its natural for the people to remain protective for every one these days are aware of the famous saying ‘Prevention is better than cure’. Yes indeed people try to protect themselves from any harsh environmental conditions.One thing that is often seen is that we will go any extent to protect our body but go harsh on their branded sweaters. Most often just as other clothes we tend to dip the woolen product in warm waters only to fi

We have all been there at some stage in our business lives – the dreaded negotiation with your most awkward client. He regularly screws you to the floor each year on price and everything else you have to offer! Pretty quickly you see every negotiation as a battle and all your self confidence goes.

There are a lot of myths surrounding negotiating which don’t help if you are faced with handling such a situation for the first time. But as with many myths, there is usually a very different reality.

Myth: It can be a daunting ordeal

You mention to your trusted partner or member of staff that you are off to negotiate next year’s big contract. What do they say? “Good luck!” The majority of people think that negotiating is a dirty and tough task, a necessary evil.

Reality: Not if you plan

As with all things in life, we fear the unknown, especially if we are unprepared. The reality of negotiating is that with adequate preparation comes confidence. Before your meeting sit down and ask yourself the following questions:

1. What do you want out of this negotiation?

2. What is your lowest, acceptable and best price?

3. What are you prepared to ‘give away’ if necessary?

4. What do you know about the other company’s position in the deal?

5. If you don’t know much, what questions can you ask to improve your understanding?

Thorough preparation is a great confidence booster. See the negotiation as a presentation and plan your approach and questions before hand.

Myth: Negotiators are born

There is such a mystic surrounding negotiation and the skills needed to be good at it, that most people think you either have it at birth or you don’t!

Reality: Negotiators can be made

Like any skill in business, negotiation skills can be learnt and put into practice. There are lots of books, tapes and seminars you can attend on this subject. Negotiation is a structured process and once you understand how it all works the task becomes easier. But as with any new skill you have to practice, practice, practice and this is where most people fall down. Having acquired a new skill you have put in the training but it can be done!

Myth: To strike a deal you have to concede on price

The perception is that many negotiations end up with one of the parties always having to concede on price just to secure the deal.

Reality: There are other items you can concede on

The reality in any negotiation is that price is not always the deciding factor. There is usually something else that the other party wants in addition to, or instead of, a lower price. It could be that they need the product or service quickly and may be prepared to pay a premium for a fast delivery. They may want the product changed slightly to meet their specifications. They may like some on-site support for implementation.

In your research and questioning it’s up to you to find out what they really want. Dig deep and find it because every part of the deal is negotiable, not just the price. Once you have hit upon it, before conceding on price, throw it into the pot. Remember, this could be something which means very little to you but a lot to them.

Myth: If their first offer is what you want, say yes

After your sales pitch your client comes back and immediately offers exactly what you wanted. Wow, what a great outcome! He’s got what he wants and so do you. Deal done!

Reality: Always counter the first offer

If you accept immediately there are two problems:

1. Your customer will think he has had a bad deal, “He accepted straight away! I could have had a much better deal. I’m sure I went in too high.” With these thoughts going through his mind he won’t feel totally happy with the deal and the chance of cancellation or no future business is higher

2. It’s likely that this your customer’s opening bid. Opening bids are usually on the low side and used as a starting point. Accepting now, even if it’s what you were looking for, could mean you throwing away a higher price

There are instances where the customer will say “I don’t negotiate. This is the price I’m prepared to pay.” He has set the rules, so as long as you are happy with the price, go for it!

Myth: Negotiating is a competition with only one winner

Reality: There should be two winners

Myth: If you walk away, that’s it

You have found the perfect product but you don’t get the price or deal you are looking for. However, you are afraid about loosing the opportunity so you decide to go

Think You Don't Have What It Takes To Own Your Own Business? Think Again!
Years ago when the Internet first started, just about everybody thought they could jump in and profit from their own home-based business. And why not?The optimism is warranted. A home-based business can give you immense time freedom to be with the ones you love, pursue your interests, or simply earn a good income without having to commute to a job and boss.Within a few years, just about all of us working online knew people who had succeeded magnificently in their home business,many earning hundreds of thousands or even millions of dollars.But, sadly, the vast majority of people didn't make much if any money in their home-based business. They quickly discovered some of the pitfalls.The biggest problem was after you sold your shiny new product to your friends and

s negotiation?

2. What is your lowest, acceptable and best price?

3. What are you prepared to ‘give away’ if necessary?

4. What do you know about the other company’s position in the deal?

5. If you don’t know much, what questions can you ask to improve your understanding?

Thorough preparation is a great confidence booster. See the negotiation as a presentation and plan your approach and questions before hand.

Myth: Negotiators are born

There is such a mystic surrounding negotiation and the skills needed to be good at it, that most people think you either have it at birth or you don’t!

Reality: Negotiators can be made

Myth: To strike a deal you have to concede on price

The perception is that many negotiations end up with one of the parties always having to concede on price just to secure the deal.

Reality: There are other items you can concede on

Myth: If their first offer is what you want, say yes

After your sales pitch your client comes back and immediately offers exactly what you wanted. Wow, what a great outcome! He’s got what he wants and so do you. Deal done!

Reality: Always counter the first offer

If you accept immediately there are two problems:

There are instances where the customer will say “I don’t negotiate. This is the price I’m prepared to pay.” He has set the rules, so as long as you are happy with the price, go for it!

Myth: Negotiating is a competition with only one winner

Reality: There should be two winners

Myth: If you walk away, that’s it

You have found the perfect product but you don’t get the price or deal you are looking for. However, you are afraid about loosing the opportunity so you decide to go

Was Apprentice a Cultural Outcome of Post-Modernism
Among many things, Donald Trump is a successful businessman and an extremely wealthy individual. Donald Trump is perceived by the mass public as a true corporate King. The question is who are all these people that competed so fiercely against each other during the hour that the Apprentice show was broadcasted and why did they strive to prove their skills so as to secure their position in his empire? One might support that they are the products of America's powerful media networks, the gladiators of our postmodern reality. But are these reality shows we tend to watch ritually, the mirroring of our contemporary culture, or are they the outcome of today's spectators' confusion regarding the prevailing notions of modernity, revolution and self-development?To be a citizen of the modern world, is equival

you have put in the training but it can be done!

Myth: To strike a deal you have to concede on price

The perception is that many negotiations end up with one of the parties always having to concede on price just to secure the deal.

Reality: There are other items you can concede on

Myth: If their first offer is what you want, say yes

After your sales pitch your client comes back and immediately offers exactly what you wanted. Wow, what a great outcome! He’s got what he wants and so do you. Deal done!

Reality: Always counter the first offer

If you accept immediately there are two problems:

There are instances where the customer will say “I don’t negotiate. This is the price I’m prepared to pay.” He has set the rules, so as long as you are happy with the price, go for it!

Myth: Negotiating is a competition with only one winner

Reality: There should be two winners

Myth: If you walk away, that’s it

You have found the perfect product but you don’t get the price or deal you are looking for. However, you are afraid about loosing the opportunity so you decide to go

What About Bob? Further Lessons in Implementing a Diversity Strategy
A recent movie starring Richard Dreyfus and Bill Murray tells the story of a man desperately trying to be included as a member of his psychiatrist's family. Whenever the doctor attempted to exclude him, his family would respond by asking, "What about Bob?"In the midst of all the work relating to diversity in the workplace, one group often gets excluded. When affirmative action categories are closely examined, we find that nearly everyone is covered in some way except this group. In discussions of equity, this group is excluded. As we struggle with ways to break through the glass ceiling, they are the ones on the other side. In our quest to value differences, we often fail to account for and honor their differences. I speak of course of the non-immigrant, non-Hispanic, able-bodied, heteros

r first offer is what you want, say yes

After your sales pitch your client comes back and immediately offers exactly what you wanted. Wow, what a great outcome! He’s got what he wants and so do you. Deal done!

Reality: Always counter the first offer

If you accept immediately there are two problems:

There are instances where the customer will say “I don’t negotiate. This is the price I’m prepared to pay.” He has set the rules, so as long as you are happy with the price, go for it!

Myth: Negotiating is a competition with only one winner

Reality: There should be two winners

Myth: If you walk away, that’s it

You have found the perfect product but you don’t get the price or deal you are looking for. However, you are afraid about loosing the opportunity so you decide to go

Customer Services Departments: Do They Live Up To The Name?
Have you ever been transferred on the telephone to the so-called customer service department and the lady or gentleman on the other end cannot or rather will not help you with your problem? All you get is a bureaucratic; I am sorry but that is our policy.And you think to yourself; I am sorry but I was your customer and now I am your competitors customer and I am going to tell the whole friggin world too. Well if you have had this experience and such thoughts you are not alone. In fact this is exactly the problem that businesses and corporations face these days.They cannot find anyone smart enough to do the job right, so they make all sorts of insane policies, which do nothing more than piss off the consumer, get them in trouble with Federal Consumer Regulators and help the their competition

nly one winner

Reality: There should be two winners

Myth: If you walk away, that’s it

You have found the perfect product but you don’t get the price or deal you are looking for. However, you are afraid about loosing the opportunity so you decide to go for it anyway, at any price.

Reality: Opportunities often come around again

Accepting a deal through fear is not a position you want to be in. You will always have a nagging doubt that you paid too much or gave away something which you should not have. Be strong enough to walk away from a deal if it’s not what you are after.

You have to learn to detach yourself from the underlying deal and avoid getting emotionally involved with the product or service. Just concentrate on getting the best result. Being emotionally detached means you can walk away with no doubts. You may find that a few days later the seller will be back banging on your door with another offer. Remember that opportunities always pop up and walking away is not a failure!

So take a fresh look at negotiating. Are you clinging onto old myths about how negotiating should be done? Accept that the reality can be very different!

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