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  • Casual Articles - Direct Mail - Don't Assume, Just Test and Track

    Payroll Service, Changing Providers - Chapter Two: What Should you Look for in a New Provider?
    Service Technology Professionalism Cost Location Service. Can your new provider handle your unique needs? You can only ask. But don’t just take their word. Ask for references in your size and type of business. Smaller providers may only be able to get close but that is OK. You’re concerned about how, not what, service is provided. Ask the references for other reference back to the provided that they did not provide you with. That is whe
    send out 2,000 postcards all at once?" because "What if they all call?" – seems like a valid concern, righ
    Better Communication For Better Business - But How?
    “We need to communicate better!” This is the most evident catch-all solution people offer to fix all kinds of problems in the workplace – from poor safety to a failing merger; from poor management to an unmotivated workforce. And it’s true. To help people perform better in any organisation at whatever they do everybody has to find ways to communicate more effectively.However, there are three problems with the catchall “we-have-to-communicate-better”. Firstly, we don’t take time to pin down exactly what we mean by “
    Where to Start:

    Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should determine what you are able to spend for your marketing budget, spend it, and determine the maximum number of leads that you can create. For instance, I’ve heard this statement quite often: "We aren’t that large of a company. How could we send out 2,000 postcards all at once?" because "What if they all call?" – seems like a valid concern, right

    Sun Zi Art of War - Four Areas to Note to Achieve a Good Workforce
    In Chapter Seven of Sun Zi Art of War, Sun Zi mentioned four important areas to achieve a good fighting force. They are:1) Morale 2) Psychology 3) Physique 4) ChangeMorale refers to the fighting spirit or the troops' willingness to fight. Psychology refers to emotional intelligence of the troops, their ability to manage their emotions. Physique refers to the well-being of the troops, whether they are well fed or well rested. Change refers to the troops’ ability to respond to situations.ase - most often in the area of what to spend and how much to do. You should determine what you are able to spend for your marketing budget, spend it, and determine the maximum number of leads that you can create. For instance, I’ve heard this statement quite often: "We aren’t that large of a company. How could we send out 2,000 postcards all at once?" because "What if they all call?" – seems like a valid concern, righ
    Entitlement Programs Kill Corporate Productivity
    In articles I’ve written over the years, I have used “laissez-faire,” a term more frequently used to characterize governments than businesses, to describe a rather laid-back management style. When I use this term, I am referring to management personnel who put very little pressure on employees to achieve their full potential by pushing them toward peak performance levels.Laissez-faire managers had much rather maintain a stress-free relationship with their personnel than face the antagonistic environment that somet
    to spend for your marketing budget, spend it, and determine the maximum number of leads that you can create. For instance, I’ve heard this statement quite often: "We aren’t that large of a company. How could we send out 2,000 postcards all at once?" because "What if they all call?" – seems like a valid concern, righ
    Corporate Internet Branding
    The Internet is a ubiquitous Corporate communications and sales channel, however many companies are still not utilizing much of its power. That could be because of loyalties to comfortable old channels or that there aren’t enough Internet marketing experts to take their brands into the digital realm.Regardless of the hold-ups in leveraging internal or external Internet communications options, consumer and B2B channels are growing their share of the market. Resistance is futile and with this change in how consumers
    . For instance, I’ve heard this statement quite often: "We aren’t that large of a company. How could we send out 2,000 postcards all at once?" because "What if they all call?" – seems like a valid concern, righ
    Housing Starts - Why Business Won't Be Usual
    Some will blame current economic pressure on a subprime market that was more enthusiastic than realistic. Housing starts are down with consumer confidence following suit. According to The Conference Board its “March [2007] consumer confidence index fell to 107.2, the lowest level since November and a decline that was larger than Wall Street expected.”The good news is the Dow has performed well in the midst of this news while labor statistics remain strong.Federal Reserve Chairman Ben Bernanke's testimony bef
    send out 2,000 postcards all at once?" because "What if they all call?" – seems like a valid concern, right?

    Here is the reality behind it: Unfortunately they won’t all call. However, a good deal of them very well may and making sure that your traffic in is not more than you can handle is something to think about. Truthfully, there is no sure way to tell exactly how many people will call if you haven’t done this type of marketing before. Think of it this way. What would happen if they did all call? You may not be able to

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