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Casual Articles - Boost Your Direct Mail Response Rates with Mapping Technology
Most business owners believe if you want more business you must do more advertising and marketing and whereas this might be true, the truth is if you treat your current customers with excellence and great customer service they are 10 times more likely to spend more money with you than a brand new customer. Ten times more likely; That's right.Does great customer service guarantee that the customers will come back
Future mailings can suppress weaker or non-respo
The goal of most phone answering services is to offer top-notch technology with premier customer service. These services will usually customize their business to fit your needs whether it is basic message taking, service dispatching or medical communications. The staff of the phone answering service must be professional, friendly and able to give and receive accurate information. Phone calls are vital to the success of
Here's how you can use this great invention to increase your direct mail results--even if you've only got one store with local customers.
GPS may be mapping from outer space, but desktop mapping technology can be a "weapon of mass destruction" for competitive marketers. With it, you can visualize your database information to see patterns that have a geographic component. For retailers and service businesses, that translates into "Which locations or neighborhoods am I best positioned in to serve my customers?"
Retailers typically serve a trade area of up to 10 miles. Service companies like to set up "routes" to maximize their travel time. By seeing a visual of your customer data, it's easy to see where you should bulk up your marketing efforts and where you should scale back--neighborhood by neighborhood--instead of by zip code, which is the way most companies think of their target area.
Rather than sending mail to "everyone in a 3-mile radius," marketers can use mapping to analyze demographic trade areas at a finer level, such as carrier routes, zip+4’s or Census Block Groups, to monitor their return on investment. Eliminate underserved areas, and you'll decrease advertising costs and increase results!
Future mailings can suppress weaker or non-respon
Decision-making shows up throughout the problem-solving process. The decisions may be difficult or unpopular, so it’s very tempting to ignore some of them. Imitating an ostrich, however, is a wimpy way to decide not to change anything—and is quite likely to leave you making awkward explanations later.• Make conscious decisions: whether to proceed or not, which path to take, etc.• Know why you made the decisio
GPS may be mapping from outer space, but desktop mapping technology can be a "weapon of mass destruction" for competitive marketers. With it, you can visualize your database information to see patterns that have a geographic component. For retailers and service businesses, that translates into "Which locations or neighborhoods am I best positioned in to serve my customers?"
Retailers typically serve a trade area of up to 10 miles. Service companies like to set up "routes" to maximize their travel time. By seeing a visual of your customer data, it's easy to see where you should bulk up your marketing efforts and where you should scale back--neighborhood by neighborhood--instead of by zip code, which is the way most companies think of their target area.
Rather than sending mail to "everyone in a 3-mile radius," marketers can use mapping to analyze demographic trade areas at a finer level, such as carrier routes, zip+4’s or Census Block Groups, to monitor their return on investment. Eliminate underserved areas, and you'll decrease advertising costs and increase results!
Future mailings can suppress weaker or non-respo
This is the second of a two-part article on overfilling your marketing funnel and client pipeline.Last week we discussed that, in order to quickly fill your funnel and pipeline, you will want to have these 5 tools:1. Unique Selling Proposition 2. Attention-grabbing, memorized elevator speech 3. Client attractive website 4. Effective business cards 5. A “full practice mentality”ation to see patterns that have a geographic component. For retailers and service businesses, that translates into "Which locations or neighborhoods am I best positioned in to serve my customers?"
Retailers typically serve a trade area of up to 10 miles. Service companies like to set up "routes" to maximize their travel time. By seeing a visual of your customer data, it's easy to see where you should bulk up your marketing efforts and where you should scale back--neighborhood by neighborhood--instead of by zip code, which is the way most companies think of their target area.
Rather than sending mail to "everyone in a 3-mile radius," marketers can use mapping to analyze demographic trade areas at a finer level, such as carrier routes, zip+4’s or Census Block Groups, to monitor their return on investment. Eliminate underserved areas, and you'll decrease advertising costs and increase results!
Future mailings can suppress weaker or non-respo
The time will come when you'll need to interview someone to join your business or your existing team. If you work in a large organisation then this could be someone from inside the company. You might even be the owner of a small business and about to start your first employee. Whatever the situation, you're going to have to make a decision about whether this person is suitable for the job or not.I'm aware t
Rather than sending mail to "everyone in a 3-mile radius," marketers can use mapping to analyze demographic trade areas at a finer level, such as carrier routes, zip+4’s or Census Block Groups, to monitor their return on investment. Eliminate underserved areas, and you'll decrease advertising costs and increase results!
Future mailings can suppress weaker or non-respo
Copyright 2005 SurefireMarketing.comEvery year I've been in business for myself online has been better than the previous one. Recently, I decided to create an "Apprentice" program (Yes, even before Trump) and I was extremely pleased that we had nearly 100% of my Apprentices get an online venture up and running.I've gone back and thought about their projects and how they developed and I came to a striking c
Future mailings can suppress weaker or non-responsive neighborhoods and increase mailing quantity to "like" demographic areas, resulting in a mailer’s dream: Fewer mail pieces, more results. You can even overlay demographic information, such as home value, income, business population, etc., onto these newly mapped areas for an additional layer of intelligence.
Competitive Analysis
Mapping is also a solution for competitive analysis. By plotting yours and the competition’s store locations, then profiling the markets for age, income, home value, zip code penetration, etc., you’ll find kernels of truth that can lead you to an offensive marketing strategy or better site selection.
Mapping can be a valuable tool even when the business’s only marketing asset is a customer list of names and addresses without transaction (purchasing) information or anything else because critical geographical information can be appended and then analyzed. Franchisors and chain stores rely heavily on mapping technology to assign territories and drive customer traffic based on natural and man-made barriers (highways, rivers, bridges, etc.). Business marketers can improve "inquiry to closing" rates, plan sales calls more effectively, realign sales territories and measure sales force activities.
Mapping projects can be performed
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