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Casual Articles - Direct Mail Formats: How to Choose the Right One for Your Next Mailing
Why Are You Not Doing The Work You Love To Do?
Life is short on this planet for all of us. Even if you live to be a hundred years old, it quickly passes by. I recently turned 40 and 2006 seemed to have passed much more quickly than years past. It is as if time moves faster as we get older.Why am I telling you all this? If you have been caught up like 85% of the people who don't like their job, it is time for a cha
ur mailing depends on who you mail to (Life is short on this planet for all of us. Even if you live to be a hundred years old, it quickly passes by. I recently turned 40 and 2006 seemed to have passed much more quickly than years past. It is as if time moves faster as we get older.Why am I telling you all this? If you have been caught up like 85% of the people who don't like their job, it is time for a cha
Can You Sell Your Business Without a Broker?
Yes, you can sell your business yourself, but you have to do it the right way! As a professional business intermediary, I have many clients with quality businesses who come to me after failing to sell their businesses on their own. The flaw in their effort to sell always comes down to the same four basic things: no professional presentation of the business; poorly presented
Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you’ll be irritated to know, is clear. It depends.Yes, you can sell your business yourself, but you have to do it the right way! As a professional business intermediary, I have many clients with quality businesses who come to me after failing to sell their businesses on their own. The flaw in their effort to sell always comes down to the same four basic things: no professional presentation of the business; poorly presented
The success of your mailing depends on who you mail to (
Managing Service Minutes
Benjamin Franklin is attributed as the first person who said, “Time is money.” Well, that was over 200 years ago and you know, for Service Managers, it couldn’t be any more true today than it was back then. That is the essence of what Service Managers do everyday. They turn a technician’s time into labor revenue. For a service department to be profitable they have to tur
rd, a self-mailer or a letter? The answer, you’ll be irritated to know, is clear. It depends.Benjamin Franklin is attributed as the first person who said, “Time is money.” Well, that was over 200 years ago and you know, for Service Managers, it couldn’t be any more true today than it was back then. That is the essence of what Service Managers do everyday. They turn a technician’s time into labor revenue. For a service department to be profitable they have to tur
The success of your mailing depends on who you mail to (
Balkan - Turkish Tobaccos Making A Comeback
With a lengthy history that is second to few other products, the growth, spread and use of tobacco throughout the world has been a major factor in trade since its first being observed by Europeans in the Americas. As was the case among the native tribes, the tobacco plant was soon used in a broad range of applications from patent medicines that claimed miraculous c
er, you’ll be irritated to know, is clear. It depends.With a lengthy history that is second to few other products, the growth, spread and use of tobacco throughout the world has been a major factor in trade since its first being observed by Europeans in the Americas. As was the case among the native tribes, the tobacco plant was soon used in a broad range of applications from patent medicines that claimed miraculous c
The success of your mailing depends on who you mail to (
Finding the Top Home Based Businesses
The top home base business for you is does not necessarily mean the most profitable in terms of money, nor is it the job that offers the best prospects of advancement. The best business for you is simply the one that can propel you towards your own definition of success, whatever that definition may be.Most people define success as having a lot of money, or having a l
ar. It depends.The top home base business for you is does not necessarily mean the most profitable in terms of money, nor is it the job that offers the best prospects of advancement. The best business for you is simply the one that can propel you towards your own definition of success, whatever that definition may be.Most people define success as having a lot of money, or having a l
The success of your mailing depends on who you mail to (
Measuring Customer Satisfaction Watch Out For... (Part 3 of 3)
Even the best intentions in measuring customer satisfaction are subject to problems along the way. Temptations to avoid are:Complacency — obtaining feedback is an ongoing process, not a one-time event. You cannot know what your customers want if you only ask them occasionally. Change is certain, and priorities do shift. The most successful com
ur mailing depends on who you mail to (your list), what you promise (your offer), when you mail (your timing), and what you mail (your format and creative). Here are a few questions to ask yourse
Even the best intentions in measuring customer satisfaction are subject to problems along the way. Temptations to avoid are:Complacency — obtaining feedback is an ongoing process, not a one-time event. You cannot know what your customers want if you only ask them occasionally. Change is certain, and priorities do shift. The most successful com
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