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    Casual Articles - Postcard Direct Mail Marketing: 15 Ways To Grab Attention

    Marketing & Business Development Questionnaire: Diagnose your Needs - Part One
    Directions: Squint your eyes tight and reach frantically for sand (to bury your head). Or…you could thoughtfully and completely answer all questions in this marketing quiz. There are no right or wrong answers. If you are not currently doing something on this marketing and business development list, it does not mean that you must start. It does mean that you can use
    p>

  • dramatize your product with a close up photo of an unusual part
  • design your postcard to look like a high-end invitation
  • ask a "true or false" question that is answered on the other side (eventually)
  • make the postcard interactive by inviting the reader to fold it, hold it up to the light, bend it, or do something else with it that communicates your selling proposition in a compelling (and perhaps funny) way
  • whatever you do, remember that the goal of Side A of your postcard is to grab attention long enough that you aro
    Improving the Resale Value of the Fixer-Upper Home
    Never underestimate a fixer-upper home. This can be a money-generating endeavor. Just give it some good loving and caring and a few finishing touches.Many people are considering buying fixer-upper homes as a sort of an investment. This is because they can be a good source of profit.The fixer-upper homes may not be the mansion that paparazzis feast over
    If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect’s attention. The place to do that is Side A, the side that doesn’t have the stamp and address on it. Here are some creative ways to get the attention of your potential buyers, some of which have worked extremely for well for my clients.

    1. feature a wacky photograph
    2. use a photo of your product in an unusual setting
    3. make an outrageous (but true) claim
    4. state your unique selling promise in an intriguing way
    5. present your prospect's problem (the one that your product or service solves) in a compelling way

    6. ask a provocative question, and put the answer on Side B
    7. feature a short quiz that stimulates interest in what you are selling
    8. just be blunt and put your offer in big letters ("SAVE 20% ON YOUR ORDER!")
    9. quote someone famous saying something profound about your product or service
    10. quote someone famous saying something profound about your prospect's greatest problem (the one your product or service solves). Example: "I've been on a diet for 14 days and so far all that I've lost is 14 days."

    11. show a before and after photograph
    12. show a photo of your product in action
    13. feature a series of photos that demonstrate your product in action
    14. ask a question that includes a blank, like this ___________, which the reader fills in
    15. borrow credibility with a photo of a famous person using your product

    16. show a customer using your product in an unusual setting (a man sitting on a camel and talking on a cell phone, for example)
    17. show a photograph of the postcard sender, and include a personal message from that person, in quotes
    18. create a sense of immediacy by circling the date of your deadline for ordering on a calendar, and using that as your visual
    19. present your offer visually (if it's a discount, show the amount of money saved as a pile of dollar bills; if it is a cruise for two, show two people dining onboard)
    20. demonstrate that you understand your prospect's challenge by showing a photo of a prospect facing that challenge

    21. dramatize your product with a close up photo of an unusual part
    22. design your postcard to look like a high-end invitation
    23. ask a "true or false" question that is answered on the other side (eventually)
    24. make the postcard interactive by inviting the reader to fold it, hold it up to the light, bend it, or do something else with it that communicates your selling proposition in a compelling (and perhaps funny) way
    25. whatever you do, remember that the goal of Side A of your postcard is to grab attention long enough that you aro
      People Management versus Business Management
      How much help do we get to ensure that we have the right people doing the right job? Most of us get plenty of guidance and systems to run the business but what can we do to ensure that we can get the best out of our team?In fact, are our people management tools as good as our business management tools?How many of us have experienced times when we have
      ntriguing way
    26. present your prospect's problem (the one that your product or service solves) in a compelling way

    27. ask a provocative question, and put the answer on Side B
    28. feature a short quiz that stimulates interest in what you are selling
    29. just be blunt and put your offer in big letters ("SAVE 20% ON YOUR ORDER!")
    30. quote someone famous saying something profound about your product or service
    31. quote someone famous saying something profound about your prospect's greatest problem (the one your product or service solves). Example: "I've been on a diet for 14 days and so far all that I've lost is 14 days."

    32. show a before and after photograph
    33. show a photo of your product in action
    34. feature a series of photos that demonstrate your product in action
    35. ask a question that includes a blank, like this ___________, which the reader fills in
    36. borrow credibility with a photo of a famous person using your product

    37. show a customer using your product in an unusual setting (a man sitting on a camel and talking on a cell phone, for example)
    38. show a photograph of the postcard sender, and include a personal message from that person, in quotes
    39. create a sense of immediacy by circling the date of your deadline for ordering on a calendar, and using that as your visual
    40. present your offer visually (if it's a discount, show the amount of money saved as a pile of dollar bills; if it is a cruise for two, show two people dining onboard)
    41. demonstrate that you understand your prospect's challenge by showing a photo of a prospect facing that challenge

    42. dramatize your product with a close up photo of an unusual part
    43. design your postcard to look like a high-end invitation
    44. ask a "true or false" question that is answered on the other side (eventually)
    45. make the postcard interactive by inviting the reader to fold it, hold it up to the light, bend it, or do something else with it that communicates your selling proposition in a compelling (and perhaps funny) way
    46. whatever you do, remember that the goal of Side A of your postcard is to grab attention long enough that you aro
      How Can a Voice Over Artist Help You?
      Even though they hear them all the time, in many surprising places, many people may not be aware just how prevalent professional voice talent is in this world of ours. There is simply a lot of need for professional speaking to make certain projects happen. It's just that we are so used to hearing it, we hardly even notice it. But if you have a project that could ben
      vice solves). Example: "I've been on a diet for 14 days and so far all that I've lost is 14 days."

    47. show a before and after photograph
    48. show a photo of your product in action
    49. feature a series of photos that demonstrate your product in action
    50. ask a question that includes a blank, like this ___________, which the reader fills in
    51. borrow credibility with a photo of a famous person using your product

    52. show a customer using your product in an unusual setting (a man sitting on a camel and talking on a cell phone, for example)
    53. show a photograph of the postcard sender, and include a personal message from that person, in quotes
    54. create a sense of immediacy by circling the date of your deadline for ordering on a calendar, and using that as your visual
    55. present your offer visually (if it's a discount, show the amount of money saved as a pile of dollar bills; if it is a cruise for two, show two people dining onboard)
    56. demonstrate that you understand your prospect's challenge by showing a photo of a prospect facing that challenge

    57. dramatize your product with a close up photo of an unusual part
    58. design your postcard to look like a high-end invitation
    59. ask a "true or false" question that is answered on the other side (eventually)
    60. make the postcard interactive by inviting the reader to fold it, hold it up to the light, bend it, or do something else with it that communicates your selling proposition in a compelling (and perhaps funny) way
    61. whatever you do, remember that the goal of Side A of your postcard is to grab attention long enough that you aro
      Customer Service - The Huge Gap Between Intention And Reality
      When it comes to looking after our customers, quite often there’s a gap, a huge gap between theory and practice. There are books about customer relations; there are videos about customer relations; there are Gurus (mostly self-appointed) about customer relations. None of them actually have to deliver customer relations. That chore is left to what was known in the la
      phone, for example)
    62. show a photograph of the postcard sender, and include a personal message from that person, in quotes
    63. create a sense of immediacy by circling the date of your deadline for ordering on a calendar, and using that as your visual
    64. present your offer visually (if it's a discount, show the amount of money saved as a pile of dollar bills; if it is a cruise for two, show two people dining onboard)
    65. demonstrate that you understand your prospect's challenge by showing a photo of a prospect facing that challenge

    66. dramatize your product with a close up photo of an unusual part
    67. design your postcard to look like a high-end invitation
    68. ask a "true or false" question that is answered on the other side (eventually)
    69. make the postcard interactive by inviting the reader to fold it, hold it up to the light, bend it, or do something else with it that communicates your selling proposition in a compelling (and perhaps funny) way
    70. whatever you do, remember that the goal of Side A of your postcard is to grab attention long enough that you aro
      Managing Resources Through Activity Based Costing
      How profitable are your biggest customers? How much of your capital and operating expenditure is tied up servicing different customers or customer segments? Work it out and you may be surprised to find that your "best customers" are in fact your worst customers.Activity Based Costing is normally accountants and finance department employees' purview
      p>

    71. dramatize your product with a close up photo of an unusual part
    72. design your postcard to look like a high-end invitation
    73. ask a "true or false" question that is answered on the other side (eventually)
    74. make the postcard interactive by inviting the reader to fold it, hold it up to the light, bend it, or do something else with it that communicates your selling proposition in a compelling (and perhaps funny) way
    75. whatever you do, remember that the goal of Side A of your postcard is to grab attention long enough that you arouse curiosity and motivate your prospect to turn the card over and continue reading

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