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Casual Articles - Direct Mail Response Rate Boosters (12 tips and ideas)
If you have a website with a heavy traffic then you should consider to sell ad space on your website. Just imagine to have 10 pages website and you sell 5 add spaces on each page for 10 dollars. By the end of month you will receive 500 dollars respectively.Selling ad space is very profiting if you have the right techniques to do it. Now I will show you several ways to maximize your profit when selling ad space on yo
Read your package cover to cover, including the cover, and ask yourself (or better yet, ask someone else), why a stranger should trust you. Then overcome that distrust with testimonials, your credentials, third-party endorsements, accreditations and other facts that build trust.
10. Make ordering easier
Is your order form too busy? Have you frustrated prospective customers by giving too few ways to order (only mail, for example, ins
A few years ago, I was going through a very difficult time in my professional life. I had finally figured out what my purpose was, and I was excited to share it with the world.I started a business based on my purpose and put my heart and soul into that venture. Not too long after I started, I began to feel really frustrated by the lack of success I was seeing. Try as I might, nothing I did was attracting enough clients to m
Your list is the most important part of your direct mail campaign. Who you mail to is more important than what you mail. So if you are persuaded that your offer is attractive, your creative is compelling and your timing is spot on, mail to a different group of people and see what happens
2. Change your offer
The offer is the most important part of your direct mail package after your list. So if your response rates are lacklustre, change your offer (my thanks to fellow direct mail copywriter Bob Hacker for this counsel).
3. Improve your creative
Maybe your response rates are depressed because your package is depressing. Why not mail something else, something radically different? Instead of a letter, mail a postcard. Instead of a self-mailer, mail a dimensional mailer. Even hire a brand new direct mail copywriter, someone who will add a fresh set of eyes to your challenge. Just make sure that your new creative is different enough from your existing package that you’ll know that it made the difference when your response rates change.
4. Mail at a different time
Timing is vital in direct mail. So check yours. Are you mailing to the right people at the right time of the year and the right time of the week? Check and make sure. test your hunches by mailing during a different time slot and see what happens.
5. Offer better payment options
Offering payment by credit card boosts response. Offering a credit or “bill-me” plan will improve results by 50% or more (says Richard Benson).
6. Offer a premium
Instead of a cash discount, offer a premium (such as an Apple iPod).
7. Give something away
Free is still a powerful word in direct mail.
8. Offer a guarantee
Remove the hesitation that some prospects have by offering a no-questions-asked money-back guarantee.
9. Improve your credibility on paper
Read your package cover to cover, including the cover, and ask yourself (or better yet, ask someone else), why a stranger should trust you. Then overcome that distrust with testimonials, your credentials, third-party endorsements, accreditations and other facts that build trust.
10. Make ordering easier
Is your order form too busy? Have you frustrated prospective customers by giving too few ways to order (only mail, for example, inst
There are many ways to raise money for a cause, one of which is by holding a celebrity autograph auction. These autograph auctions are usually made up of items signed by celebrities that are auctioned off either live or online via a service like eBay. Getting celebrities to send your organization these items is quite simple, but it requires using the right words, persistence, and patience. Here are some tips:The Right Words
3. Improve your creative
Maybe your response rates are depressed because your package is depressing. Why not mail something else, something radically different? Instead of a letter, mail a postcard. Instead of a self-mailer, mail a dimensional mailer. Even hire a brand new direct mail copywriter, someone who will add a fresh set of eyes to your challenge. Just make sure that your new creative is different enough from your existing package that you’ll know that it made the difference when your response rates change.
4. Mail at a different time
Timing is vital in direct mail. So check yours. Are you mailing to the right people at the right time of the year and the right time of the week? Check and make sure. test your hunches by mailing during a different time slot and see what happens.
5. Offer better payment options
Offering payment by credit card boosts response. Offering a credit or “bill-me” plan will improve results by 50% or more (says Richard Benson).
6. Offer a premium
Instead of a cash discount, offer a premium (such as an Apple iPod).
7. Give something away
Free is still a powerful word in direct mail.
8. Offer a guarantee
Remove the hesitation that some prospects have by offering a no-questions-asked money-back guarantee.
9. Improve your credibility on paper
Read your package cover to cover, including the cover, and ask yourself (or better yet, ask someone else), why a stranger should trust you. Then overcome that distrust with testimonials, your credentials, third-party endorsements, accreditations and other facts that build trust.
10. Make ordering easier
Is your order form too busy? Have you frustrated prospective customers by giving too few ways to order (only mail, for example, ins
Doesn't it just irritate you when you finally decide to start your own business and you spend hour after hour doing research and getting prepared just to have someone close to you chuckle at you for stepping out on that limb?No matter who you are or what you decide to do, you will have one of these somewhere close around you. So, what are you to do about it? You respect this person and you really value their opinion of you.
4. Mail at a different time
Timing is vital in direct mail. So check yours. Are you mailing to the right people at the right time of the year and the right time of the week? Check and make sure. test your hunches by mailing during a different time slot and see what happens.
5. Offer better payment options
Offering payment by credit card boosts response. Offering a credit or “bill-me” plan will improve results by 50% or more (says Richard Benson).
6. Offer a premium
Instead of a cash discount, offer a premium (such as an Apple iPod).
7. Give something away
Free is still a powerful word in direct mail.
8. Offer a guarantee
Remove the hesitation that some prospects have by offering a no-questions-asked money-back guarantee.
9. Improve your credibility on paper
Read your package cover to cover, including the cover, and ask yourself (or better yet, ask someone else), why a stranger should trust you. Then overcome that distrust with testimonials, your credentials, third-party endorsements, accreditations and other facts that build trust.
10. Make ordering easier
Is your order form too busy? Have you frustrated prospective customers by giving too few ways to order (only mail, for example, ins
The diminutive size of postcards, compared to posters, actually pose more challenge to designers. Unlike posters with a liberal amount of space for leisure, the little space that compact postcards have no room for dilly dallying.Designing a postcard may not be as hard as it looks. It’s supposed to be nothing but a picture sized print you can easily manipulate. But like good photographs, good designs are hard to come by.
6. Offer a premium
Instead of a cash discount, offer a premium (such as an Apple iPod).
7. Give something away
Free is still a powerful word in direct mail.
8. Offer a guarantee
Remove the hesitation that some prospects have by offering a no-questions-asked money-back guarantee.
9. Improve your credibility on paper
Read your package cover to cover, including the cover, and ask yourself (or better yet, ask someone else), why a stranger should trust you. Then overcome that distrust with testimonials, your credentials, third-party endorsements, accreditations and other facts that build trust.
10. Make ordering easier
Is your order form too busy? Have you frustrated prospective customers by giving too few ways to order (only mail, for example, ins
Consumers may be very confused when purchasing binding machines. This is because the market has a number of competitive products to offer. Most of these goods are available at cutthroat prices and offer similar functions. This makes it tricky for new users to make the right choice.Binding machine prices depend on pricing policies of different manufacturing companies. Some companies concentrate on increasing sales by offerin
Read your package cover to cover, including the cover, and ask yourself (or better yet, ask someone else), why a stranger should trust you. Then overcome that distrust with testimonials, your credentials, third-party endorsements, accreditations and other facts that build trust.
10. Make ordering easier
Is your order form too busy? Have you frustrated prospective customers by giving too few ways to order (only mail, for example, instead of mail and fax and phone). A change here can make a dramatic difference.
11. Ask for the order sooner
Read through your sales message and see how long you are in getting to the point. Experiment with putting your offer and call to action further up in the message.
12. Add to your package
The temptation when response rates are lower than expected is to reduce the size of the package. Instead, add something to the mailer, such as a brochure, buckslip or liftnote (if you don’t know what these things are, visit the Direct Mail Glossary at www.sharpecopy.com/glossary.html). You are more likely to boost response by adding to your package than you are by making it cheaper.
© 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message).
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