TIPS FOR PRODUCING DIMENSIONAL MAILERS

• Use a standa
  Make an Impact with Your Trade Show Display Graphic Images
  So, you’ve decided on the trade show display you think will best represent your company. And after deciding on the model, the trade show graphicsyou select are the next most important element to help you really stand out at a trade show – your graphics.Just as you want your trade show display materials to be as professional as possible, you want your trade show display graphic images to be as bold, clean and pow
  The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mailroom staff and executive secretaries who screen their mail, or your mail, depending on how you look at it. So unless your direct mail lead generation letter or postcard or self-mailer stands out from the rest, it won’t reach the desk of your potential client.

  That’s why dimensional mailers are one of the most effective ways to reach elusive prospects with your sales message. A dimensional mailer is simply one that has more than two dimensions. Unlike a letter, postcard or self-mailer, it has three dimensions. Dimensional mailers are usually boxes, but they can also be sturdy envelopes that have something three-dimensional inside. These kinds of packages are also known as “lumpy mail.”

  Dimensional mail is effective because it stands out. It gets attention because it doesn’t look like everything else that the executive is receiving that day. Dimensional mail is also effective because it always gets opened. I am confident in predicting that no one who receives a box 36 inches long, 9 inches wide and 5 inches deep, bearing the prospect’s name and job title on the top and an intriguing headline, is going to pitch the box in the trash unopened. Innate human curiosity is too powerful for that.

  TIPS FOR PRODUCING DIMENSIONAL MAILERS
  

  • Use a standar
    Employee Retention or Employee Turnover - You Decide!
    This Employee Benefits stuff doesn't have to be rocket science!Think back...a long time ago…when you had an open mind! What attracted you to your first job? Maybe you were still living at home and just wanted to make a few extra bucks? Later, when you graduated from High School or College your goals had probably changed. Money was certainly important, but what about those extra
    irect mail lead generation letter or postcard or self-mailer stands out from the rest, it won’t reach the desk of your potential client.

    That’s why dimensional mailers are one of the most effective ways to reach elusive prospects with your sales message. A dimensional mailer is simply one that has more than two dimensions. Unlike a letter, postcard or self-mailer, it has three dimensions. Dimensional mailers are usually boxes, but they can also be sturdy envelopes that have something three-dimensional inside. These kinds of packages are also known as “lumpy mail.”

    Dimensional mail is effective because it stands out. It gets attention because it doesn’t look like everything else that the executive is receiving that day. Dimensional mail is also effective because it always gets opened. I am confident in predicting that no one who receives a box 36 inches long, 9 inches wide and 5 inches deep, bearing the prospect’s name and job title on the top and an intriguing headline, is going to pitch the box in the trash unopened. Innate human curiosity is too powerful for that.

    TIPS FOR PRODUCING DIMENSIONAL MAILERS
    

    • Use a standa
      Workplace Violence: A Growing Concern
      Workplace violence has become one of the biggest concerns for managers, corporate executives and Human Resource Departments in the past several years. In fact, the shear number of incidents of workplace violence is staggering.A report issued by the Occupational Safety and Health Administration (OSHA) after an extensive study, showed that "homicide is the second leading cause of fatal occupational injury in the
      at has more than two dimensions. Unlike a letter, postcard or self-mailer, it has three dimensions. Dimensional mailers are usually boxes, but they can also be sturdy envelopes that have something three-dimensional inside. These kinds of packages are also known as “lumpy mail.”

      Dimensional mail is effective because it stands out. It gets attention because it doesn’t look like everything else that the executive is receiving that day. Dimensional mail is also effective because it always gets opened. I am confident in predicting that no one who receives a box 36 inches long, 9 inches wide and 5 inches deep, bearing the prospect’s name and job title on the top and an intriguing headline, is going to pitch the box in the trash unopened. Innate human curiosity is too powerful for that.

      TIPS FOR PRODUCING DIMENSIONAL MAILERS
      

      • Use a standa
        Measuring Lean Results In Healthcare
        Over the last couple years, we have been working with Healthcare organizations to adapt Lean to their complex processes in laboratory and hospital environments. Predictably, there was much skepticism from Clinicians and administrators alike - and rightly so. They were perfectly justified in asking - 'how does a thinking that grew mainly out of the automotive industry apply to the healthcare environment?'The answ
        ail is effective because it stands out. It gets attention because it doesn’t look like everything else that the executive is receiving that day. Dimensional mail is also effective because it always gets opened. I am confident in predicting that no one who receives a box 36 inches long, 9 inches wide and 5 inches deep, bearing the prospect’s name and job title on the top and an intriguing headline, is going to pitch the box in the trash unopened. Innate human curiosity is too powerful for that.

        TIPS FOR PRODUCING DIMENSIONAL MAILERS
        

        • Use a standa
          Career Training? Why Do You Need It?
          For people who are serious about their career, continuous career training is essential. The more professional their career, the more important career training is. Lawyers need to be up to date with the law, doctors need to be up to date with medical knowledge and treatments, and computer systems analysts need to keep track of all developments in the computer world, and in that of their particular markets; their careers
          de and 5 inches deep, bearing the prospect’s name and job title on the top and an intriguing headline, is going to pitch the box in the trash unopened. Innate human curiosity is too powerful for that.

          TIPS FOR PRODUCING DIMENSIONAL MAILERS
          

          • Use a standard size of box if possible to save on printing costs (talk to a printer)
          • Put something in the box that is valuable, or fun, or both
          • Make sure what’s in the box ties in with what you are selling
          • Make your sales message inside the box easy to find and easy to understand
          • Remember that the goal of a dimensional mailer is not to close a sale but to generate a lead, so keep your message focussed on achieving that goal and nothing else

          ADVANTAGES OF DIMENSIONAL MAIL
          

          • Gets noticed amidst all the other mail your prospect receives
          • Almost guaranteed to get opened
          • Likely to get opened first
          • Great at stimulating buzz at a company
          • Likely to make it past the executive gatekeeper

          DISADVANTAGES OF DIMENSIONAL MAIL
          

          • More costly to design, print and mail than other direct mail formats
          • Might be mistaken at the target company fora bomb or a prank
          • Expensive to produce if you need a custom-made box
          • Box can get damaged