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Casual Articles - Design Direct Mail Postcards Back-to-Front to Boost Response Rates
There is no shortage of marketing programs, many with great profit potential. The challenge is to sift through and choose the ones that are right for your situation -- the ones that have the greatest poten
This savvy marketer now designs postcards for her clients with the b
The futures trading market is one in which commodities are traded. This commodity trading has proven successful and profitable for many traders, but that doesn’t necessarily mean that it will be the same for you
But some savvy direct marketers design their postcards the other way around—and boost response rates as a result.
The goal of the front of the postcard is to grab attention long enough to arouse curiosity and motivate your prospect to turn the card over and continue reading. But postcards are usually delivered with the back of the postcard showing, not the front. Check today’s mail. You’ll notice that the letter carrier delivered your mail with the address facing up (unless it fell through your mail slot in a random pile).
The letter carrier reads the name and address for each piece of mail and, without turning them over, places them in your mail box. That means that the first thing your prospect sees of your postcard is the back, not the front. And you can take advantage of this fact.
A graphic designer and marketing consultant from Denver, Colorado, wrote to me recently, explaining that her firm studied the way mail arrives. “Through my observations and research,” she says, “I have found that many, many more times than not, side B [the back of the postcard] is what the prospect sees first and then decides whether or not to turn the postcard over.”
This savvy marketer now designs postcards for her clients with the ba
Webucation-E-Learning web subjects on the internet. The future of webucation is finally here. One of the hottest money making jobs on the internet is Online Data Entry. Learn webucation-data entry opportunitie
The letter carrier reads the name and address for each piece of mail and, without turning them over, places them in your mail box. That means that the first thing your prospect sees of your postcard is the back, not the front. And you can take advantage of this fact.
A graphic designer and marketing consultant from Denver, Colorado, wrote to me recently, explaining that her firm studied the way mail arrives. “Through my observations and research,” she says, “I have found that many, many more times than not, side B [the back of the postcard] is what the prospect sees first and then decides whether or not to turn the postcard over.”
This savvy marketer now designs postcards for her clients with the b
One needs to understand the process of burn test for knowing the meaning of fabric identifications.A simple burn test is done to identify unknown fabrics. The burn test for the identification of fabric sho
The letter carrier reads the name and address for each piece of mail and, without turning them over, places them in your mail box. That means that the first thing your prospect sees of your postcard is the back, not the front. And you can take advantage of this fact.
A graphic designer and marketing consultant from Denver, Colorado, wrote to me recently, explaining that her firm studied the way mail arrives. “Through my observations and research,” she says, “I have found that many, many more times than not, side B [the back of the postcard] is what the prospect sees first and then decides whether or not to turn the postcard over.”
This savvy marketer now designs postcards for her clients with the b
This question comes up a lot. "What do copywriters do at focus groups?" And the answer is actually pretty involved.But first, an advertising focus group primer.Focus groups are gatherings of
A graphic designer and marketing consultant from Denver, Colorado, wrote to me recently, explaining that her firm studied the way mail arrives. “Through my observations and research,” she says, “I have found that many, many more times than not, side B [the back of the postcard] is what the prospect sees first and then decides whether or not to turn the postcard over.”
This savvy marketer now designs postcards for her clients with the b
When you enter the copy department of a radio station you see stress and creativity intersecting to form a radio commercial. This is an art form that is developed over time. When I was nineteen, there was an open
This savvy marketer now designs postcards for her clients with the back being the main focus and attention grabber, leaving the front of the card for secondary messages. She is achieving “very good results,” she says, by flouting conventional wisdom.
I see only one thing wrong with her brilliant method, and that is that I did not think of it first.
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