Tags |
|
|
Links |
|
|
Casual Articles - How to Convey Trustworthiness in Direct Mail Marketing Sales Letter
Disappointed with your DM results lately?With the demise of consumer telemarketing at the hands of the “Do Not Call” list, more and more businesses are turning to Direct Mail to take up the slack. Which means your prospect is getting a lot more “junk mail”. Unfortunately for all of us, not all of it is well-written.In fact, if what’s been showing u
If your company is ISO 9000 certified, and if that is of value to your prospects, say so. If you are members of your industry association, or the Better Business Bureau, and if saying so will increase your believability, mention that as well.
4. Longevity
The longer you have been in bu
If you are an employee, then, one of these things will happen to you soon: you resign, get retrenched, or retire. Gone are the days when good performance on the job guaranteed job security. Today, a computer, software, or an experienced hand from another company or country could replace you.Many businesses are under intense economic pressure. The company
Your sales letters must overcome your reader’s built-in baloney detector. Your prospective customers are on their guard. Here, in no particular order, are some tips on how to prove your trustworthiness on paper.
1. Third-party endorsements
If your product has won an industry award for innovation, say so. If your service was ranked among the top 10 in your industry by a trade publication or other impartial group, mention that. Leverage the positive press you’ve received.
2. Testimonials
If your clients have said kind things about your company, your products or your customer service, cite these accolades in your sales letters, with the client’s permission, of course. Solicit these testimonials often, and file them. Wherever possible, use the testimonials that speak to the concerns and challenges facing each particular prospect that you write to. To increase believability, cite the full name, job title and company (and website if the testimonial appears online) of each person who gives a testimonial.
3. Industry accreditation
If your company is ISO 9000 certified, and if that is of value to your prospects, say so. If you are members of your industry association, or the Better Business Bureau, and if saying so will increase your believability, mention that as well.
4. Longevity
The longer you have been in bus
For many of us, the classifieds are those few pages of our local newspaper that list apartments for rent, houses for sale, help wanted ads, and litters of kittens to give away. Some classifieds have huge, half-page ads taken out by car dealerships across the area, and most often you will find a local business or three advertising certain services.However
1. Third-party endorsements
If your product has won an industry award for innovation, say so. If your service was ranked among the top 10 in your industry by a trade publication or other impartial group, mention that. Leverage the positive press you’ve received.
2. Testimonials
If your clients have said kind things about your company, your products or your customer service, cite these accolades in your sales letters, with the client’s permission, of course. Solicit these testimonials often, and file them. Wherever possible, use the testimonials that speak to the concerns and challenges facing each particular prospect that you write to. To increase believability, cite the full name, job title and company (and website if the testimonial appears online) of each person who gives a testimonial.
3. Industry accreditation
If your company is ISO 9000 certified, and if that is of value to your prospects, say so. If you are members of your industry association, or the Better Business Bureau, and if saying so will increase your believability, mention that as well.
4. Longevity
The longer you have been in bu
Military metaphors work well for the field of marketing and advertising, and with great deference to the more serious conflict in Iran, we will look to both Napoleon and Sun Tzu for our foundation forstealing market share.Market leaders were generally on a deliberate track to build category. In many ways, this is not as true today as it was in the past.
2. Testimonials
If your clients have said kind things about your company, your products or your customer service, cite these accolades in your sales letters, with the client’s permission, of course. Solicit these testimonials often, and file them. Wherever possible, use the testimonials that speak to the concerns and challenges facing each particular prospect that you write to. To increase believability, cite the full name, job title and company (and website if the testimonial appears online) of each person who gives a testimonial.
3. Industry accreditation
If your company is ISO 9000 certified, and if that is of value to your prospects, say so. If you are members of your industry association, or the Better Business Bureau, and if saying so will increase your believability, mention that as well.
4. Longevity
The longer you have been in bu
Business management teams are often asked to solve problems. Now then let us do a case study here. Lets say that a Corporation owns lots of assets in the Bahamas and needs to pressure wash them, but it has to spend money to import a pressure washer unit and once it gets there use it to clean their properties and assets. Well, should that unit be run full time cl
3. Industry accreditation
If your company is ISO 9000 certified, and if that is of value to your prospects, say so. If you are members of your industry association, or the Better Business Bureau, and if saying so will increase your believability, mention that as well.
4. Longevity
The longer you have been in bu
Home nursing jobs are nursing jobs for people who can provide care to those who require personalized patient care. In home nursing jobs, the nurses have to mingle with patients and their family members. Home nursing jobs offer quality and affordable home nursing services for the needy elderly sick or disabled persons in the home. Home nurses provide periodic ser
If your company is ISO 9000 certified, and if that is of value to your prospects, say so. If you are members of your industry association, or the Better Business Bureau, and if saying so will increase your believability, mention that as well.
4. Longevity
The longer you have been in business, the easier you are to trust. So mention your years in business or the year you were founded, whichever sounds the most impressive and plausible.
5. Industry leadership
Are you the leader in your industry? That’s worth a mention. You can demonstrate leadership in terms of annual sales, breadth of product line, market share, number of employees, number of customers, and number of countries where you have a presence.
Special challenges
If your company is brand new, unknown, or cannot say any of the above things, there are still ways to communicate trustworthiness. Incorporate your business, since having Inc. after your name makes you look established. Get a toll-free number. It says “big business” and “customer service.” Offer a money-back guarantee. Offer “no money up front, pay later” terms. Add the years that your partners have been in business and present that figure as your combined years of experience. Locate your office at a prestigious address in the same neighbourhood where your competitors are known to do business (Madison Avenue, New York, for advertising, Saville Row, London, for men’s suits, and so on).
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/31029/casualarticles-How-to-Convey-Trustworthiness-in-Direct-Mail-Marketing-Sales-Letter.html">How to Convey Trustworthiness in Direct Mail Marketing Sales Letter</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/31029/casualarticles-How-to-Convey-Trustworthiness-in-Direct-Mail-Marketing-Sales-Letter.html]How to Convey Trustworthiness in Direct Mail Marketing Sales Letter[/url]
Related Articles:
Designing and Printing Catalogs
Bookmark it:
|