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Casual Articles - Effective Fundraising Letters Are About People, Not Projects (Includes Samples & Examples)
Earned Value
Earned value (EV) is one of the most sophisticated and accurate methods for measuring and controlling project schedules and budgets. EV has been used extensively in large projects, especially in government projects. PMI is a strong supporter of the EV approach because of its ability to accurately monitor the schedule and cost variances for complex projects.Although it is sophisticated, EV can be scaled to be appropriate for any size of project. The key is in the project planning.There are three primary advantages to using EV: 1. Accuracy in reporting 2. Ability to deal with the uneven rate of project expenditures and work 3. The early warning it provides project managers, allowing them to take the necessar
donors, a businessman who was also a faithful supporter, and asked if he would liEarned value (EV) is one of the most sophisticated and accurate methods for measuring and controlling project schedules and budgets. EV has been used extensively in large projects, especially in government projects. PMI is a strong supporter of the EV approach because of its ability to accurately monitor the schedule and cost variances for complex projects.Although it is sophisticated, EV can be scaled to be appropriate for any size of project. The key is in the project planning.There are three primary advantages to using EV: 1. Accuracy in reporting 2. Ability to deal with the uneven rate of project expenditures and work 3. The early warning it provides project managers, allowing them to take the necessar
Santa - The Brand
Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best, most positive brands around and it continues to inoculate him against any hint of impropriety, as it has for generations.Why does Santa's brand remain so strong? Because Santa is:• Consistent• Unique• Customer-focused• ViralLet's examine these to see what lessons we can learn.First off, Santa has a positioning statement and has used it to stay true to his mission for decades.It is this consistency that has helped him build a brand franchise that is the envy of other marketers. No matter what kind of communication vehicle he uses, the message
Have you ever met a donor who liked funding infrastructure? I have. Once.Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best, most positive brands around and it continues to inoculate him against any hint of impropriety, as it has for generations.Why does Santa's brand remain so strong? Because Santa is:• Consistent• Unique• Customer-focused• ViralLet's examine these to see what lessons we can learn.First off, Santa has a positioning statement and has used it to stay true to his mission for decades.It is this consistency that has helped him build a brand franchise that is the envy of other marketers. No matter what kind of communication vehicle he uses, the message
When I served as Director of Development for a national non-profit, my organization needed a new heating and ventilation system for the national office. The cost was around $75,000, as I recall. The executive director approached one of our major donors, a businessman who was also a faithful supporter, and asked if he would lik
Is It OK To Fire A Customer...?
Or is the customer always right? That's what you've always been told. If you’re in business, you know how ridiculous that statement is. The customer isn’t always right, the customer is often wrong. Worse yet, you know it, he knows it, and he knows you know. However, that is not the reason you fire a customer.Sometimes a confrontational attitude is just a way for a customer to save face when he knows it was his fault and not yours. There is nothing wrong with letting the customer save face. You apologize for the screw-up and tell him it will be taken care of and, sometimes, this leads to a very good relationship with that customer. Sometimes not.There will be customers that no matter what you do, it's not right o
hen I served as Director of Development for a national non-profit, my organization needed a new heating and ventilation system for the national office. The cost was around $75,000, as I recall. The executive director approached one of our major donors, a businessman who was also a faithful supporter, and asked if he would liOr is the customer always right? That's what you've always been told. If you’re in business, you know how ridiculous that statement is. The customer isn’t always right, the customer is often wrong. Worse yet, you know it, he knows it, and he knows you know. However, that is not the reason you fire a customer.Sometimes a confrontational attitude is just a way for a customer to save face when he knows it was his fault and not yours. There is nothing wrong with letting the customer save face. You apologize for the screw-up and tell him it will be taken care of and, sometimes, this leads to a very good relationship with that customer. Sometimes not.There will be customers that no matter what you do, it's not right o
Are You Embarrasssed To Admit You Need A Copywriter?
It's silly, but some people are embarrassed to admit that they don't write winning copy.In fact, my best friend is one of them. Every time she calls me for help with a letter or her web page copy, she apologizes for needing help. She, like many others, seems to think that since she's an intelligent person, she should be able to write great copy.Why? I'm not embarrassed to admit I need her help figuring out debits and credits. I'm also not embarrassed to hire a mechanic for my car or a professional to cut my hair. I didn't study those things and have no talent for them. So what?Unfortunately, too many people who think they "should" be able to write go ahead and do it. They write their own sales letters and ad copy
needed a new heating and ventilation system for the national office. The cost was around $75,000, as I recall. The executive director approached one of our major donors, a businessman who was also a faithful supporter, and asked if he would liIt's silly, but some people are embarrassed to admit that they don't write winning copy.In fact, my best friend is one of them. Every time she calls me for help with a letter or her web page copy, she apologizes for needing help. She, like many others, seems to think that since she's an intelligent person, she should be able to write great copy.Why? I'm not embarrassed to admit I need her help figuring out debits and credits. I'm also not embarrassed to hire a mechanic for my car or a professional to cut my hair. I didn't study those things and have no talent for them. So what?Unfortunately, too many people who think they "should" be able to write go ahead and do it. They write their own sales letters and ad copy
Building a Church Fundraising Calendar
A fundraising calendar is a phenomenal way to make your congregants aware of all your yearly events. The concept here is to build a fun easy to read yearly calendar that lists all of your church events.Your fundraising calendar needs to have information on your church events as well as local community events. This will serve two functions. First, you as a fundraising and event coordinator will know and ensure that your church events do not conflict with local events. Secondly, your congregation will be able to plan and choose which events they wish to attend.Certain critical information must be included on your fundraising calendar. For each church event you list on your fundraising calendar you must include correspo
s around $75,000, as I recall. The executive director approached one of our major donors, a businessman who was also a faithful supporter, and asked if he would liA fundraising calendar is a phenomenal way to make your congregants aware of all your yearly events. The concept here is to build a fun easy to read yearly calendar that lists all of your church events.Your fundraising calendar needs to have information on your church events as well as local community events. This will serve two functions. First, you as a fundraising and event coordinator will know and ensure that your church events do not conflict with local events. Secondly, your congregation will be able to plan and choose which events they wish to attend.Certain critical information must be included on your fundraising calendar. For each church event you list on your fundraising calendar you must include correspo
Where Does Your Franchise Fee Go?
If you are thinking of applying for a franchise and did some initial research on this subject, you will notice that all franchisors will charge you an up front franchise fee. This may seem a bit unfair to you at first, but if you think about it deeply and put yourself on the franchisors shoes, you will get some insights on why a franchise fee is required.Building a brand name is never easy. It entails years and years of hard work to make a name that customers remember and trust. It requires patience, diligence and endless hours of work to make sure that quality is maintained, customer satisfaction kept at a good level and the logistical system kept running like a well oiled machine. A franchise fee then is the charge a franc
donors, a businessman who was also a faithful supporter, and asked if he would like to partner with us. The donor promptly wrote a cheque for the full amount. Later on, that same donor made a commitment to pay for the parking lot to be re-paved, a renovation that would cost over $25,000.If you are thinking of applying for a franchise and did some initial research on this subject, you will notice that all franchisors will charge you an up front franchise fee. This may seem a bit unfair to you at first, but if you think about it deeply and put yourself on the franchisors shoes, you will get some insights on why a franchise fee is required.Building a brand name is never easy. It entails years and years of hard work to make a name that customers remember and trust. It requires patience, diligence and endless hours of work to make sure that quality is maintained, customer satisfaction kept at a good level and the logistical system kept running like a well oiled machine. A franchise fee then is the charge a franc
That donor was the exception. Most donors do not get excited about paying for sheet metal ducts or fresh asphalt.
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