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Casual Articles - Direct Mail Campaigns -- Expert Targeting Creates Awesome Results
Searching for the Right EMR SolutionThe electronic medical record, or EMR, is a standard electronic database solution used by medical practices and medical service providers. The EMR solution technology effectively manages medical histories, records, and notes; however, all EMR solutions are not created equal. Before adopting an EMR solution, medical practices and medical service providers must search for the EMR solution that meets their specific needs. Two important needs common to most medical practices and medical servic
A slightly shorter, follow-up, letter was sent after New Year reminding them about the first letter and giving them the essence of the offer again.
The final outcome? An amazing 44.2% responded and a whopping 63.16% of the enquiries converted into clients.
This rate of response and conversion is highly unusual -- a percenta
Let me ask you a question. What's your freedom worth? How about your livelihood? Lately floating around in the headlines United Airlines has cut pension benefits causing mass concern to blue collar workers in the United States. The court ordered decision to support such cuts has led many to believe that it won't be long before other companies follow suit.Has the long held belief that pensions are safe been challenged? You bet! It happened right under our noses. The really nasty policy changes and business tactics that you are seein
You see, this low ‘normal response’ is usually because the mail shot is sent to a list of names or contacts that is not qualified or targeted. It’s like taking a handful of seed and scattering them on the ground and hoping some will take root, before being eaten by the birds.
‘PREPARING THE GROUND’
You have to ‘sow’ your seeds in prepared ground and nurture them to increase the chances of growth. The same applies to the letters you send out and the adverts you place.
TARGETING YOUR AUDIENCE MAKES A REAL DIFFERENCE
Selecting the right people and businesses to write to impacts dramatically on the results you get.
Let me give you an example; a letting management agent, wanted to offer his services to people buying apartments at a new, exclusive development.
A letter was sent to the people who had already agreed to buy one of these opulent apartments - this was a VERY SMALL AND VERY TARGETED LIST -- just 48 addresses.
It went out the week before Christmas, it was felt his prospects would possibly get bored in the long holiday between Christmas and New Year and would read the letter, even though it contained a large number of pages.
There were 2 responses between Christmas and New Year!
A slightly shorter, follow-up, letter was sent after New Year reminding them about the first letter and giving them the essence of the offer again.
The final outcome? An amazing 44.2% responded and a whopping 63.16% of the enquiries converted into clients.
This rate of response and conversion is highly unusual -- a percentag
Survivor is the grandfather of all reality series. This is undeniable. Survivor was the instigator in what can now be considered TV's reality era. What I don't understand is how Survivor doesn't receive its just due. It deserves far more critical credit than it has received. Why is this? Why is this gem of a TV show being taken for granted?Along with "Who Wants to Be a Millionaire", Survivor was the origin of the reality TV boom that has resulted in the creation of everything from "The Osbourne's" to "The Simple Life" to "The Appre
‘PREPARING THE GROUND’
You have to ‘sow’ your seeds in prepared ground and nurture them to increase the chances of growth. The same applies to the letters you send out and the adverts you place.
TARGETING YOUR AUDIENCE MAKES A REAL DIFFERENCE
Selecting the right people and businesses to write to impacts dramatically on the results you get.
Let me give you an example; a letting management agent, wanted to offer his services to people buying apartments at a new, exclusive development.
A letter was sent to the people who had already agreed to buy one of these opulent apartments - this was a VERY SMALL AND VERY TARGETED LIST -- just 48 addresses.
It went out the week before Christmas, it was felt his prospects would possibly get bored in the long holiday between Christmas and New Year and would read the letter, even though it contained a large number of pages.
There were 2 responses between Christmas and New Year!
A slightly shorter, follow-up, letter was sent after New Year reminding them about the first letter and giving them the essence of the offer again.
The final outcome? An amazing 44.2% responded and a whopping 63.16% of the enquiries converted into clients.
This rate of response and conversion is highly unusual -- a percenta
On Italy’s Ligurian Coast sit a string of five colorful small fishing villages: Riomaggiore, Manarola, Corniglia, Vernazza and Monterosso – wedged between the larger and better known coastal cities of Genoa and La Spezia. Accessible only to the outside world in 1890 by train and in the 1960’s by road, these villages have been in operation since the middle ages. Villagers made their living by the sea and by harvesting grapes, lemons, olives, basil and other items they grew on their steep terraced gardens sitting on the cliffs hanging abov
Selecting the right people and businesses to write to impacts dramatically on the results you get.
Let me give you an example; a letting management agent, wanted to offer his services to people buying apartments at a new, exclusive development.
A letter was sent to the people who had already agreed to buy one of these opulent apartments - this was a VERY SMALL AND VERY TARGETED LIST -- just 48 addresses.
It went out the week before Christmas, it was felt his prospects would possibly get bored in the long holiday between Christmas and New Year and would read the letter, even though it contained a large number of pages.
There were 2 responses between Christmas and New Year!
A slightly shorter, follow-up, letter was sent after New Year reminding them about the first letter and giving them the essence of the offer again.
The final outcome? An amazing 44.2% responded and a whopping 63.16% of the enquiries converted into clients.
This rate of response and conversion is highly unusual -- a percenta
Ferrari have announced an alliance with SCEE which means that finally you can drive a Ferrari in Gran Turismo! More importantly it underlines how seriously the automotive manufacturers are about leveraging an ever growing audience. With 45 million copies of the game sold it’s a bit of a no brainer that a marque like Ferrari is now involved.Licensing has traditionally been a complex area “Advergaming and Sponsorships” is a great article which t
It went out the week before Christmas, it was felt his prospects would possibly get bored in the long holiday between Christmas and New Year and would read the letter, even though it contained a large number of pages.
There were 2 responses between Christmas and New Year!
A slightly shorter, follow-up, letter was sent after New Year reminding them about the first letter and giving them the essence of the offer again.
The final outcome? An amazing 44.2% responded and a whopping 63.16% of the enquiries converted into clients.
This rate of response and conversion is highly unusual -- a percenta
You have found the best franchise for you and are really excited about its future and your new business. However, how are you going to pay for it? Many franchises require a significant investment and a large amount of liquid money that many individuals don't have. Fortunately, there are a lot of financing options available to help you finance your franchise business opportunity.Please keep in mind, however, that you should consider financing your franchise before you actually get your heart set on a particular franchise. The reason
A slightly shorter, follow-up, letter was sent after New Year reminding them about the first letter and giving them the essence of the offer again.
The final outcome? An amazing 44.2% responded and a whopping 63.16% of the enquiries converted into clients.
This rate of response and conversion is highly unusual -- a percentage of 4% to 5% is normally an excellent outcome. More often results are in the ?% to 1?% range. But it does show how precise targeting can increase your results dramatically.
Make sure of your target audience and prepare properly, it is crucial to your success.
PREPARE TO TARGET
‘Preparing' for your advertising campaign means researching the readership of the publication you plan to use and making sure it reaches the right audience for you.
‘Preparing’ for your mailing campaign means identifying people or businesses who have already bought or expressed an interest in what you have to offer.
HOW DO I FIND PEOPLE INTERESTED IN MY PRODUCT OR SERVICE?
Well, in the case of a letter going out, it depends upon where your prospects’ details come from in the first place. If they are in your database, that you have spent time building from the contacts you have made over the years, then you have made a note of what would interest them -- haven’t you?
If you don’t have a database of contacts, you need to get people to qualify themselves by responding to an offer.
Let’s say you have rented a mailing list of 10,000 addresses. You qualified as much as you could when you sourced the list, types of business, contacts within the business, geographical location etc. Don’t mail to the whole list -- filter the list to discover who is more likely to buy your product or service, based on whatyou kno
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