2. Can be passed along
Unlike personal visits, phone calls and special events, fundraising letters can reproduce themselves. Your appeal on paper has the opportunity to reach more than one donor, potentially doubling or tripling your efforts. Member-Get-A-Member letters are a perfect example of this dynamic at work.

3. Can be tested
Because you can measure your direct mail results, you can also test your mailings. Test one package against another, one list against another, one ask against another, and you’ll discover what works and what fails. That way you’ll spend your dollars where they are most effective (without relying on guess work or hunches).

4. Measurable ROI
Direct mail is one of the best mediums for measuring the return on your investment. Simply code your reply cards, and count how many return to you in the mail with a gift. With fundraising letters, you can know immediately--and exactly--how effective your mailing has been. Direct mail numbers never lie. Some simple calculations will tell you the following:

• Your response count (number of donors who responded)
• Your response rate (percentage of donors who responded)
How To Generate 200% to 600% More Profit With 'Fusion Marketing'
You may have heard this called ‘Joint Venture’ Marketing. Or ‘Endorsement Marketing’. I’ve seen it called ‘The Greatest Marketing Secret in the World.’‘Fusion Marketing’ is simply the newest label. The important thing is, especially for a small to medium sized business owner, this is a marketing method that can quickly deliver at least 6 benefits to your business:• Receptive prospects• Instant credibility for your product or service• Solid s
Unlike personal visits, phone calls and special events, fundraising letters can reproduce themselves. Your appeal on paper has the opportunity to reach more than one donor, potentially doubling or tripling your efforts. Member-Get-A-Member letters are a perfect example of this dynamic at work.

3. Can be tested
Because you can measure your direct mail results, you can also test your mailings. Test one package against another, one list against another, one ask against another, and you’ll discover what works and what fails. That way you’ll spend your dollars where they are most effective (without relying on guess work or hunches).

4. Measurable ROI
Direct mail is one of the best mediums for measuring the return on your investment. Simply code your reply cards, and count how many return to you in the mail with a gift. With fundraising letters, you can know immediately--and exactly--how effective your mailing has been. Direct mail numbers never lie. Some simple calculations will tell you the following:

• Your response count (number of donors who responded)
• Your response rate (percentage of donors who responded)
The Perils Of Employment: Are You About To Be Let Go?
From the moment you are born and you take your first breath, you begin to die.It’s just a fact of life. And to illustrate another truth: From the day you are hired by a company, you move closer to the day you will move on. This is either a natural occurrence or a purposeful severing of ties.Statistics show that the average person will hold at least ten to twelve different jobs in what would nonetheless be seen as an illustrious career. Moving from one job to the ot
3. Can be tested
Because you can measure your direct mail results, you can also test your mailings. Test one package against another, one list against another, one ask against another, and you’ll discover what works and what fails. That way you’ll spend your dollars where they are most effective (without relying on guess work or hunches).

4. Measurable ROI
Direct mail is one of the best mediums for measuring the return on your investment. Simply code your reply cards, and count how many return to you in the mail with a gift. With fundraising letters, you can know immediately--and exactly--how effective your mailing has been. Direct mail numbers never lie. Some simple calculations will tell you the following:

• Your response count (number of donors who responded)
• Your response rate (percentage of donors who responded)
The Eight Rules of Good Customer Service
If the Bill of Rights was written today, it would likely include the right to complain.Americans love to complain, but who can blame us? For the most part, customer service has been heading downhill as companies try to cut costs by outsourcing, off shoring and hiring inexperienced staff. Take the airline industry, a favorite punching bag, as an example. In the first quarter of this year, the Federal Aviation Administration received 2,650 complaints about airlines and other tr
most effective (without relying on guess work or hunches).

4. Measurable ROI
Direct mail is one of the best mediums for measuring the return on your investment. Simply code your reply cards, and count how many return to you in the mail with a gift. With fundraising letters, you can know immediately--and exactly--how effective your mailing has been. Direct mail numbers never lie. Some simple calculations will tell you the following:

• Your response count (number of donors who responded)
• Your response rate (percentage of donors who responded)
A Mentor: The Benefits of Having One
Having a mentor can be a great way to help develop your career for the long term.A mentor is simply someone who acts as a teacher and counselor and in the context of your career, is someone you can speak with to gain career advice from.They could be someone you work with who is at a later stage of their career than you are - perhaps they are your manager, maybe they are someone who you have worked with in the past who you still keep in touch with.They are someo
you can know immediately--and exactly--how effective your mailing has been. Direct mail numbers never lie. Some simple calculations will tell you the following:
• Your response count (number of donors who responded)
• Your response rate (percentage of donors who responded)
• Average gift
• Gross income (before expenses are deducted)
• Net income (what’s left after expenses are deducted)
• Cost to raise a dollar

5. Quick
Unlike capital campaigns, major gift campaigns and special events, fundraising letter campaigns can be conceived, planned and launched within weeks instead of months. Results (donations) are just as quick, usually arriving within days of your mailing.

6. Build your base of support
The majority of non-profit organizations receive 80 percent of their income from individuals. Since the average gift sent through the mail by an individual is $35, you need a broad base of individual donor support for your existence. You will want to attract gifts from foundations, businesses and government, certainly, but for long-term survival you need to build a large following of individual supporters who send you small gifts year after year. The most cost-effective way to build and sustain this base of support is a comprehensive, well-planned, well-executed, annual fundraising letter program.

7. Strengthen relationships
Capital campaigns and b