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Casual Articles - Direct-To-Consumer Advertising by Pharmaceuticals
Increasingly, women managers are choosing to “opt out” when corporations fail to meet their professional needs. Opting out—the latest catch phrase within corporate circles—describes the growing trend of leaving corporate positions for alternative career paths.A significant number of women managers are leaving large companies to start their own businesses. In fact, women are quitting corporate jobs in favor of entrepreneurship at twice the rate of men, making a significant impact on the traditional and online marketplace, according to Cheskin Research, a California-based strategic market research and consulting company.Recent research indicates interesting trends for women entrepreneurs. According to the Center for Women’s Business research, the number of women-owned U.S. businesses grew at twice the rate of all firms between 1997 and 2002. And the U.S. Small Business Administration reports that women-owned businesses account for 28 percent of all privately-owned companies. They employ 9.2 million people and contribute $2.38 trillion in revenue to the U.S. economy.Why Women Managers are Leaving Corporate America? Women used to be willing to devote their time, energy, and effort to the corporation'
Doctors appreciate having patients who are already briefed about current drug therapies, which saves time in a medical system that often requires doct
Your customer service policy can attract loyal customers who remain for a lifetime. Here is a policy tried and tested for more than 25 years. The truth is customers want three things.Employ Nice PeopleThe head of Nordstrums once said you can train nice people to be good sales assistants but you cant train good sales assistants to be nice. Nice people are born not trained to be so. Getting customers who are loyal for life begins with hiring nice staff. You should try hiring baby boomers. They have great customer service skills.Go The Extra MileWith all customers work extra hard to win them as a "Lifetimer" by giving them extra service wherever possible. Stay commited to overdelivering both product and service. The smallest things make the biggest impact.Stay Connected to Them and Keep Them HappyThe best time to put your customer service policy to work is when customers complain. See the complaint process as way to prove two things. Firstly, you'll do what it takes to change their complaint to a compliment. Second, you want to prove to them that they're special and highly valued customers. Through this process make sure to st
In addition to interfering with the appeal of the advertisements, such requirements rendered broadcast ads infeasible due to time constraints, and hindered ads in print media due to cost and space availability. These requirements were abolished in the 1997 FDA policy changes, and pharmaceutical companies were permitted to market drugs by name as treatments for specific conditions, with the minimal requirement that ads give mention to major risks identified in clinical trials (Melillo, 2001). As a result, manufacturer expenditures on direct-to-consumer advertising, which totaled $791 million in 1996, rose to $2.6 billion for the year 2000 (Mitchell, 2001). Television, radio, and print media became saturated with ads promoting treatments for conditions ranging from depression to high cholesterol.
Names such as Zoloft, Claritin, and Lipitor, which were previously known mostly to health professionals, quickly became part of the national vocabulary. Consequently, spending on prescription drugs has increased significantly over the past several years as consumers are enticed to seek advertised medications (HealthBizNews.com, 2001). This new face of drug marketing has sparked a raging debate about the accompanying effects on the health of the American public: does direct to consumer marketing benefit the public by providing education about available treatments, or does it diminish the quality of healthcare by raising costs and causing unnecessary treatment? Proponents of direct-to-consumer, or DTC, pharmaceutical advertising, most prominently the drug companies themselves, argue that DTC marketing results in improved public health by increasing consumer awareness. According to this view, direct marketing to the consumer alerts the public of the availability of treatment for a given condition, a fact of which it may not otherwise be aware. This knowledge may prompt people to seek medical help rather than unnecessarily accepting their ailments (Miller, 1998). Furthermore, supporters claim that ads raise awareness of undiagnosed conditions by providing information about symptoms.
Since countless Americans suffer from undiagnosed disorders-only half of the estimated 16 million Americans with diabetes know they have the disease-the motivation to seek treatment provided by these ads is a valuable public benefit (Health Matters, 1998). Similarly, by prompting people to visit a doctor, ads may help identify conditions unrelated to the specific area of concern. For example, according to Mike Magee, a medical adviser for Pfizer, a large proportion of consumers seeking Viagra would not otherwise see a doctor, so visits seeking help for erectile dysfunction often uncover conditions warranting medical attention, such as diabetes (Shapiro and Schultz, 2000). Some doctors support DTC ads as well, claiming that they make their jobs easier by resulting in better informed patients. Many ads, particularly for diabetes, stress the importance of self-management of disease, which may increase compliance with doctors orders and result in reduced need for more extensive medical care (New York Times, 2001).
Doctors appreciate having patients who are already briefed about current drug therapies, which saves time in a medical system that often requires doct
Spanish translator certification programs are becoming more and more prevalent as more and more people realize the importance that Spanish translation plays and will continue to play now and in the future. In order to take advantage of all the opportunities brought about by an increase in Spanish speakers, those with a solid grasp of English and Spanish are taking advantage and looking for ways to become translators.In order to better their prospects for getting business, translators often turn to Spanish translator certification programs to prove their abilities to future clients and employers. Spanish translator certification programs take many forms, but most are geared towards helping you pass various certification tests given by various translation organizations.The translation industry, at least in the United States, is not governed as tightly as other industries, such as law, medicine, or accounting, and so a lot of confusion has arisen over time about what it really means to be certified as a translator. For other industries like the ones I just mentioned, there are national standardized tests that are rigidly controlled, and these tests must be passed before a person can be employed legally in that
Names such as Zoloft, Claritin, and Lipitor, which were previously known mostly to health professionals, quickly became part of the national vocabulary. Consequently, spending on prescription drugs has increased significantly over the past several years as consumers are enticed to seek advertised medications (HealthBizNews.com, 2001). This new face of drug marketing has sparked a raging debate about the accompanying effects on the health of the American public: does direct to consumer marketing benefit the public by providing education about available treatments, or does it diminish the quality of healthcare by raising costs and causing unnecessary treatment? Proponents of direct-to-consumer, or DTC, pharmaceutical advertising, most prominently the drug companies themselves, argue that DTC marketing results in improved public health by increasing consumer awareness. According to this view, direct marketing to the consumer alerts the public of the availability of treatment for a given condition, a fact of which it may not otherwise be aware. This knowledge may prompt people to seek medical help rather than unnecessarily accepting their ailments (Miller, 1998). Furthermore, supporters claim that ads raise awareness of undiagnosed conditions by providing information about symptoms.
Since countless Americans suffer from undiagnosed disorders-only half of the estimated 16 million Americans with diabetes know they have the disease-the motivation to seek treatment provided by these ads is a valuable public benefit (Health Matters, 1998). Similarly, by prompting people to visit a doctor, ads may help identify conditions unrelated to the specific area of concern. For example, according to Mike Magee, a medical adviser for Pfizer, a large proportion of consumers seeking Viagra would not otherwise see a doctor, so visits seeking help for erectile dysfunction often uncover conditions warranting medical attention, such as diabetes (Shapiro and Schultz, 2000). Some doctors support DTC ads as well, claiming that they make their jobs easier by resulting in better informed patients. Many ads, particularly for diabetes, stress the importance of self-management of disease, which may increase compliance with doctors orders and result in reduced need for more extensive medical care (New York Times, 2001).
Doctors appreciate having patients who are already briefed about current drug therapies, which saves time in a medical system that often requires doct
The Small Business Administration predicts nearly 95% of all businesses will close or fail within five years of their opening.In my opinion, this statistic needlessly scares budding entrepreneurs. Sure, it is important that you know the odds against you, and that you conduct due diligence before signing your name onto the dotted line of a huge loan. However, one way to reduce the cost of entering into a business, improve the chances of your financial success, and minimize the downside potential of failure, is to start a home-based business.According to a U.S. Census Bureau survey of over 16 million small business owners, 64% of businesses with receipts of less than $5,000 were home-based, compared to only 5.8% of firms with receipts of $1,000,000 or more. Additionally, 29% of all respondent firms with 1 to 4 employees operated as home-based firms in 2002, with roughly 41% of all home-based businesses not hiring employees.While the Census Bureau just states the facts, the underlying message is that home-based entrepreneurs do not contribute to the job market. Don’t feel bad. As a home-based entrepreneur I have no interest or desire to hire or retain employees. That’s the beauty of a small business.veral years as consumers are enticed to seek advertised medications (HealthBizNews.com, 2001). This new face of drug marketing has sparked a raging debate about the accompanying effects on the health of the American public: does direct to consumer marketing benefit the public by providing education about available treatments, or does it diminish the quality of healthcare by raising costs and causing unnecessary treatment? Proponents of direct-to-consumer, or DTC, pharmaceutical advertising, most prominently the drug companies themselves, argue that DTC marketing results in improved public health by increasing consumer awareness. According to this view, direct marketing to the consumer alerts the public of the availability of treatment for a given condition, a fact of which it may not otherwise be aware. This knowledge may prompt people to seek medical help rather than unnecessarily accepting their ailments (Miller, 1998). Furthermore, supporters claim that ads raise awareness of undiagnosed conditions by providing information about symptoms.
Since countless Americans suffer from undiagnosed disorders-only half of the estimated 16 million Americans with diabetes know they have the disease-the motivation to seek treatment provided by these ads is a valuable public benefit (Health Matters, 1998). Similarly, by prompting people to visit a doctor, ads may help identify conditions unrelated to the specific area of concern. For example, according to Mike Magee, a medical adviser for Pfizer, a large proportion of consumers seeking Viagra would not otherwise see a doctor, so visits seeking help for erectile dysfunction often uncover conditions warranting medical attention, such as diabetes (Shapiro and Schultz, 2000). Some doctors support DTC ads as well, claiming that they make their jobs easier by resulting in better informed patients. Many ads, particularly for diabetes, stress the importance of self-management of disease, which may increase compliance with doctors orders and result in reduced need for more extensive medical care (New York Times, 2001).
Doctors appreciate having patients who are already briefed about current drug therapies, which saves time in a medical system that often requires doct
Lead generation is a great thing. If you are a independent contractor or you are a sales maker in your business, you need a good source of leads that you can count on. But, let’s face the facts here. You only know so many people and once you tap into all of them, you are going to need some help in finding opportunities for getting additional leads. Even the best of sales people need some help with lead generation sometimes.But, how do you find the right lead generation services out there? There are things that you need to do to make sure that the leads that you are getting are good ones and worth your money as well as your time. Before you head off to purchase a batch from the company you found first, make sure that you take the time to do a little background checking. For example, where in the world are they getting their leads? What are they telling the lead in the first place? And, is there some sort of guarantee that they can provide for you that 100 percent of your leads are not only to go down as bad ones?You should also make sure that the leads you are getting want to be on that list. You can make sure of this by asking the lead generation service just how they agreed to you calling them. A
Since countless Americans suffer from undiagnosed disorders-only half of the estimated 16 million Americans with diabetes know they have the disease-the motivation to seek treatment provided by these ads is a valuable public benefit (Health Matters, 1998). Similarly, by prompting people to visit a doctor, ads may help identify conditions unrelated to the specific area of concern. For example, according to Mike Magee, a medical adviser for Pfizer, a large proportion of consumers seeking Viagra would not otherwise see a doctor, so visits seeking help for erectile dysfunction often uncover conditions warranting medical attention, such as diabetes (Shapiro and Schultz, 2000). Some doctors support DTC ads as well, claiming that they make their jobs easier by resulting in better informed patients. Many ads, particularly for diabetes, stress the importance of self-management of disease, which may increase compliance with doctors orders and result in reduced need for more extensive medical care (New York Times, 2001).
Doctors appreciate having patients who are already briefed about current drug therapies, which saves time in a medical system that often requires doct
Forget “business casual” when dressing for an interview. When interviewing with a small or large business, a professional organization, a political organization or a non-profit entity, the way one dresses matters. For men, nothing matters more than the tie. Much can be said of haircuts, suits, dress shirts and accessories. These will be addressed in future articles. But to be honest, if one wear the wrong tie, the other items of attire will not matter.Why wear ties? They are archaic. They are uncomfortable. They are difficult to knot and keep looking neat. There are so many choices of colors and styles that it is overwhelming. The simple answer is that ties are still considered essential items of attire for professional men.What style tie should one wear? Ties have been skinny and wide and back again to skinny. If a tie is too skinny or too wide it looks either dated or faddish. Stay away from both. The tie should be long enough to touch one’s belt when tied in whatever knot. While this article will not go into how to tie a necktie, there are step by step directions on a number of men’s grooming web sites. Knots vary from full Windsor (big knot), to the half Windsor (medium knot) to four in
Doctors appreciate having patients who are already briefed about current drug therapies, which saves time in a medical system that often requires doctors to see as many as thirty patients per day (New York Times, 2001). Critics of direct-to- consumer drug ads, including the American Medical Association, insurance providers, and many physicians cite increasing healthcare costs, improper prescriptions, and corrupted doctor-patient relations as this type of marketing's major resultant evils. Substantial evidence exists that the escalation of DTC advertising has increased expenditure on pharmaceutical purchases. Prescription drug spending increased 84% between 1993 and 1998, and it is estimated that consumer-directed advertising increased drug expenditure by $13 billion in 1998 alone (Cassels, 2001).
The twenty-five most advertised drugs of 2000 accounted for forty-one percent of expenditure on new prescriptions (Sherrid, 2000). Escalating prescription cost is of particular concern to healthcare providers such as HMOs and large corporations, which face a choice between curbing costs and cutting benefits (Cassels, 2001). Additionally, those without prescription drug coverage must pay the increased rates out-of-pocket (Shapiro and Schwarz, 2000). DTC proponents counter arguments centered on rising costs by claiming that increased outlays on prescriptions save money in the long run by preventing the need for more extensive medical care (Moore, 2000). Critics, however, cite the fact that the largest portion of the drug industry's advertising budget goes toward drugs for non-critical ailments such as heartburn, allergies, and hair loss (Moore, 2000).
Another argument presented by DTC opponents holds that these ads result in incorrect prescriptions by creating consumer demand for products regardless of actual need. Critics believe that consumers are sold the idea that a pill can instantly provide them with good health (Health Matters, 1998). Often, however, the drugs to which consumers are exposed are not even the most effective, but simply the ones with the largest advertising budgets (Headden and Melton, 1998). According to Shapiro and Schultz, patients, if refused specific prescriptions, will frequently visit another physician, who may comply with the request (2000). In addition to unnecessarily adding to healthcare costs, patient demand pressures doctors to give patients the drugs they request for fear of losing business (Shapiro and Schultz, 2000). Specific drug requests, according to Dr. Angelo Agro, often cause physicians to lose credibility in the eyes of the patient, who has been convinced by advertisements that the drug a physician refuses to prescribe is nonetheless the best option (Tanner, 2001).
Responding to such concerns, the AMA, at its July 2001 meeting, debated a proposal for the organization to encourage the federal government to ban all DTC prescription drug advertising (Tanner, 2001). While I agree that public exposure through advertising of the latest treatments for common conditions raises public awareness and prompts people to visit physicians, I nonethel
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