Casual Articles - Business

Marketing to Realtors: Bringing Your Methods of Marketing Up to Date
Remember the good old days when you could simply stuff rate sheets into the mail slots of Realtors and spend the afternoon fielding phone calls? Unfortunately, those days of marketing the realtors with simple rate sheets has changed.It seems that all loan officers are marketing to Realtors in the same way. Shoving rate sheets and brochures promising real estate marketing secrets into envelopes and sending them off to every agent they know. In order to get noticed, you

me all I knew);
Their names are What and Why and Wh

Bad Managers are Costing You 73% of Your Employee Productivity
This may come as a surprise but it is, unfortunately, the reality. According to a recent Gallup study, only 29% of the workers polled were actively engaged in their work. And what, you're probably asking, exactly IS employee engagement? That is a very good question, and simply stated, it is the level of connection your employee has with you, your company, and the work you have him perform.The really scary information about this poll is the fact that a full 59% of the work

If you are interested in creating persuasive marketing material and convincing business presentations, check out these words from a poem written more than 100 years ago.

“I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and Whe

In Marketing and Advertising Sex Does Not Always Sell (Here's Why)
Watch TV, read popular magazines, newspapers, even the radio and you might get the idea that using sex in advertising is a great way to sell products. Many ad agencies and salespeople seem to think it is.It’s not.Sex in advertising only works well when the product or service being promoted is erotic or sexual. Otherwise it's just a lazy way to get attention.The trouble is, it's not the kind of attention you want because it's not motivated by the product or service you

aterial and convincing business presentations, check out these words from a poem written more than 100 years ago.

“I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and Wh

How To Answer Tough Interview Questions
Going in for an interview is never easy. For most people this is a nerve wracking experience whose anticipation is the cause of many sleepless nights. This is why job applicants need to prepare ahead of time. This way, once interview day arrives, the applicant can walk into the room and greet their interviewer with a beaming smile that exudes confidence.Anticipate those tough questionsThere are questions that applicants need to anticipate. These are the

these words from a poem written more than 100 years ago.

“I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and Wh

The Many Woes of an Online Giant
Overstock.com, with its very successful television campaign and terrific deals on wholesale merchandise of all kinds seems to be a model for the new online economy. The company has become something of a darling in the online wholesale world but all is not well. However, Overstock.com has been troubled by shipping problems, legal struggles and an ongoing financial crisis. While the company enjoys an excellent reputation over all questions have been piling up.A little over a year ago

“I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and Wh

Creativity Leadership and Business Management
Creativity and Innovation are often taught using airy-fairy, intangible, ungrounded, unscientific, non-useable, undefined, mysterious terminology and theories. To get a handle on it you need to talk in real, tangible, useable, measurable concepts to explore the twelve major themes that are common in all fields of creativity:1) What are the critical differences between creativity and innovation? Are different competencies required?2) Do "creative people" have common character

me all I knew);
Their names are What and Why and When
And How and Where and Who.”

Recent academic research has shown that Rudyard Kipling, who wrote the poem, is more than just a master of pretty words. It demonstrates that the formula for effective business commu

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These days its extremely difficult to distinguish between ethical and unethical advertising, the line between is so fine that the interpretation of it is ultimately left up to the consumer to make the decision. The closer the advertising pitch is to controversial, funnily enough, the more consumers find it appealing, get suckered in and after its too late realise the consequences. Blatant trickery in advertising in my opinion constitutes fraud and these companies should have the whole book flung at them.

Have you been double-charged on your credit card? Did the poor service at that restaurant ruin your special evening? Were the flowers you ordered delivered to the wrong address? Then it's time you write a complaint letter that gets the situation resolved to your satisfaction.

What's stinking up your business? In business the things that prevent you from growing rapidly are often found inside your business. Read on to reveal the three areas that could be stunting your growth.

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