Three Effective Ways To Open A Sales LetterThere are literally hundreds of effective, attention-grabbing ways to open a sales letter. Here are three that I have found to be particularly profitable, all of which are easily adaptable to any number of direct mail marketing situations:

1. Ask a question - A good question is immediately reader involving; it provokes thought and will draw the

Jobs in Spain
If you have visited Spain, you may have fallen in love with the Spanish culture and now you want to live there. But first you will have to find a job in Spain, and that may not be easy to do. Using these guidelines will help. You will have greater opportunities if you look in a large city, and of course, some occupations are easier to find a job in.First you will have to decide where you want to find a job. In a large city such as Madrid or Barcelona, you will find more opportunities; there are opportunities in small towns, but not as many. If you can't afford to wait to find your job, a big city is your best bet. If you have visited a few cities already, you know which ones you prefer to live in.Allow yourself some time to shop around. Getting a job in Spain will not be easy, so you can't rush into it. Just as in other parts of the world, you can shop for jobs on the Internet, and you can also f

Your direct mail package clears a major hurdle as your prospect opens the envelope. One hand reaches in and pulls out the letter while the other sets the envelope aside. Unfolded now and in full view, the reader glances down at the first couple of lines.

The moment of truth has arrived and you are –- in the form of your letter –- face-to-face with your prospect. Your fate is very literally in their hands. And the next three to five seconds will largely determine whether your marketing effort succeeds or fails. Because it’s during these critical first few seconds that your prospect decides whether or not to continue reading.

That’s why the foremost objective of your opening is to capture the prospect’s attention. Every competent sales person knows that this is step one in the selling process, for without attention there can be no –

Interest

Conviction

Desire

Close

“OK. Show Me What You’ve Got.”
Have you ever had this happen to you in a face-to-face sales presentation? You’re escorted into your prospect’s office. And no sooner than you shake hands and settle into your chair the prospect, arms folded across his chest, stares across the desk at you and says: “OK. Show me what you’ve got.”

While this type of “show me what you’ve got” reception is rare in face-to-face sales presentations, speaking from experience I can tell you it does happen. On the other hand, “show me what you’ve got” is likely to be the prevalent attitude you encounter when “selling on paper.” Keep this fact firmly in mind as you craft your letter opening and you’ll avoid the type of dull and irrelevant openers we all see way too much of in our mailboxes. Most important, you’ll make the most of those critical first few seconds when your prospect focuses on your letter.

Three Effective Ways To Open A Sales LetterThere are literally hundreds of effective, attention-grabbing ways to open a sales letter. Here are three that I have found to be particularly profitable, all of which are easily adaptable to any number of direct mail marketing situations:

1. Ask a question - A good question is immediately reader involving; it provokes thought and will draw the

Vacuuming for Health
One of the most important maintenance tasks of any cleaning program is vacuuming. Besides making a building look cleaner, proper vacuuming keeps a building "healthy". Floors, whether they are carpeted or hard floors, are the largest horizontal surface in any building. As floors are the low point, this is where everything that gets tracked in or falls out of the air will collect.A normal adult will breathe in about 70 pounds of air each day and the air we breathe contains billions of dirt particles. As most people spend 90 percent of their day indoors it is important that the air is as contaminant free as possible. The airborne dirt found in commercial buildings comes from various sources: tracked-in dirt, people, vegetation, cars, smoke, manufacturing processes, and even inefficient ventilation systems. Two of the most common irritants, dust mites and pollen, are so small they are invisible to the human

y determine whether your marketing effort succeeds or fails. Because it’s during these critical first few seconds that your prospect decides whether or not to continue reading.

That’s why the foremost objective of your opening is to capture the prospect’s attention. Every competent sales person knows that this is step one in the selling process, for without attention there can be no –

Interest

Conviction

Desire

Close

“OK. Show Me What You’ve Got.”
Have you ever had this happen to you in a face-to-face sales presentation? You’re escorted into your prospect’s office. And no sooner than you shake hands and settle into your chair the prospect, arms folded across his chest, stares across the desk at you and says: “OK. Show me what you’ve got.”

While this type of “show me what you’ve got” reception is rare in face-to-face sales presentations, speaking from experience I can tell you it does happen. On the other hand, “show me what you’ve got” is likely to be the prevalent attitude you encounter when “selling on paper.” Keep this fact firmly in mind as you craft your letter opening and you’ll avoid the type of dull and irrelevant openers we all see way too much of in our mailboxes. Most important, you’ll make the most of those critical first few seconds when your prospect focuses on your letter.

Three Effective Ways To Open A Sales LetterThere are literally hundreds of effective, attention-grabbing ways to open a sales letter. Here are three that I have found to be particularly profitable, all of which are easily adaptable to any number of direct mail marketing situations:

1. Ask a question - A good question is immediately reader involving; it provokes thought and will draw the

I CAN Help Everyone In The World!
As a restaurant management recruiter, I help a lot of people find new and exciting careers in the food service industry. Although I can’t directly place or find career opportunities for everyone, I always provide some degree of help on their search.This can be help through my website with the resume writing, help with their interviewing skills and preparation, help with tips on what to wear and what to follow up with and when, help with personally assessing who they really are and what they want… to anything you can possibly imagine.I started my own recruiting firm back in January with the sole purpose of helping great people find great opportunities. I didn’t care too much for the corporate attitude of “We Can’t Help That Person”, which directly translates into we can’t make any damn money from representing them for placement with one of our client companies.There could be a number of re

“OK. Show Me What You’ve Got.”
Have you ever had this happen to you in a face-to-face sales presentation? You’re escorted into your prospect’s office. And no sooner than you shake hands and settle into your chair the prospect, arms folded across his chest, stares across the desk at you and says: “OK. Show me what you’ve got.”

While this type of “show me what you’ve got” reception is rare in face-to-face sales presentations, speaking from experience I can tell you it does happen. On the other hand, “show me what you’ve got” is likely to be the prevalent attitude you encounter when “selling on paper.” Keep this fact firmly in mind as you craft your letter opening and you’ll avoid the type of dull and irrelevant openers we all see way too much of in our mailboxes. Most important, you’ll make the most of those critical first few seconds when your prospect focuses on your letter.

Three Effective Ways To Open A Sales LetterThere are literally hundreds of effective, attention-grabbing ways to open a sales letter. Here are three that I have found to be particularly profitable, all of which are easily adaptable to any number of direct mail marketing situations:

1. Ask a question - A good question is immediately reader involving; it provokes thought and will draw the

Commercial Outdoor Lighting
Luminous billboards, shop signs and twinkling lights create a fairy tale ambience, luring bargain hunters and casual observers to malls, eating places, gaming centers and commercial establishments. Las Vegas would be a desert town if it did not have glitzy, leering neons in all shapes and designs shining in the night sky. Or imagine a scenario where there is a single commercial outdoor light for a cluster of salons and stores. Outdoor lighting evolved over the years and in process lost its bearing. The abundance of electricity gave place to haphazard placement and usage leading to energy wastage and pollution. It is a health hazard as too much exposure causes eye problems and momentary blindness leading to automobile accidents. Poorly lighted or skewed fixtures have similar effect as in glares or rotating beams inconveniencing neighbors and residents.Whatever the after effects of too much or too little,

presentations, speaking from experience I can tell you it does happen. On the other hand, “show me what you’ve got” is likely to be the prevalent attitude you encounter when “selling on paper.” Keep this fact firmly in mind as you craft your letter opening and you’ll avoid the type of dull and irrelevant openers we all see way too much of in our mailboxes. Most important, you’ll make the most of those critical first few seconds when your prospect focuses on your letter.

Three Effective Ways To Open A Sales LetterThere are literally hundreds of effective, attention-grabbing ways to open a sales letter. Here are three that I have found to be particularly profitable, all of which are easily adaptable to any number of direct mail marketing situations:

1. Ask a question - A good question is immediately reader involving; it provokes thought and will draw the

Marketing Effectively to More Than One Audience
What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that tries to address both aspects?This is a great question that applies to many different types of businesses who find they need to market to more than one group of people. You only need one marketing plan. However, you will have two different target audiences within that plan and you’ll need to have a marketing strategy for EACH of these audiences.The reason you'll need separate strategies and marketing activities to go with those strategies is because you will be talking to two very different audiences. And it will be important for you to speak and market to them based on what is important to them.A message that works with one group may not hit home w

your letter.

Three Effective Ways To Open A Sales LetterThere are literally hundreds of effective, attention-grabbing ways to open a sales letter. Here are three that I have found to be particularly profitable, all of which are easily adaptable to any number of direct mail marketing situations:

1. Ask a question - A good question is immediately reader involving; it provokes thought and will draw the reader into your message. Here are a few examples from my client files:

If I could show you a way to slash your health insurance costs by 40% -- and still get top-quality care…would you be interested?

A similar version of the same opening:

Fed up with the high cost and burdening state mandates of ordinary health insurance plans?

And here’s another question-asking opening. One nicely set up with a provocative lead in:

You may regard this as “none of my business.” But I’d appreciate your digesting this information before reaching that conclusion.

Here’s the question: Are you paying too much for payroll services? And getting short-changed on service?

2. Be Direct and To The Point – In many cases you’re likely to be writing to the classic, type A, dominant-driver personalities that make up a majority of the world’s business owners and top executives. One effective approach with this audience is to open your letter in a very direct and to the point manner such as -

You've got enough people trying to waste your time with products and services you don't really want or need. I'm not one of those people.

Or…

Right off the bat I want you to know one thing. I won’t waste your time.

This letter – every word of it – is about how my company can help your company make more money and be more competitive.

Are you selling an award-winning product with good reviews? If so, here’s another way you can put your positive press to good use…with this straightforward opening that cuts to the chase and gets right down to business:

Windows User Magazine voted it the Best Windows Utility of 2004. PC Magazine