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Casual Articles - Direct Mail Advertising: How I Made $47,325 in 30 Days by Mailing 2,200 Letters
Is it actually possible to use the same formula the mighty Google uses, to create your own compelling sales copy?It is, and today I'm going to let you in on the very powerful secret they use, so you can do exactly that.Let me start by sharing a little story with you.A while ago, Eric Schmidt, the CEO of Google, responded to a comment made by another exective who was asking how to foster a sense of innovation in your IT staff, without letting them run wild.Schmidt, who is a very sharp guy, said... actually..."We prefer to let them run rampant!"H
By the way, when purchasing a prospect list f
Having a good mission statement for your company is essential and it really does not matter how big or small your company. Consider it like a Constitution really. It is much about the goals and objects, morals and integrity, as well as the link between what you do in the market place with what you do internally in your organization. It needs to be a yardstick of sorts, which also clearly indicates what you consider winning and success.Every person in the company, non-profit, team, unit or organization must understand their job description and how that it applies to the groups mission
The following tips on creating a direct mail advertising campaign have been street-tested and will bring you huge returns in a short period of time.
In Fact, these tips enabled me to generate over $47,000 in mortgage commissions in less than 30 days!
Keep reading and I will share 3 key elements to creating an effective direct mail advertising campaign:
Key Element #1: The prospect list - Mail to a targeted list of prospects
Here are a couple of ways to find targeted prospect mailing lists in your niche:
Look in your industry trade publications. I found great list providers for my direct mail advertising campaigns in the back of Mortgage Originator Magazine - A popular mortgage industry publication.
Or, search Google.com for: your industry + "mailing lists". For example, I am a mortgage lender so my search would be: mortgage + "mailing lists" in Google.com.
By the way, when purchasing a prospect list fo
Advertising and marketing services are absolute essentials for any product to compete in the market; they provide a stepping-stone towards catering to a larger audience and also help in creating a brand identity among existing customers. Marketing is the tool through which a company makes an entry into the market, and advertising introduces the product and services to the end user.Other functions of advertising are to provide products and services to potential buyers in an effective and persuasive manner. The goal of advertising is to develop awareness of a product or service and to b
In Fact, these tips enabled me to generate over $47,000 in mortgage commissions in less than 30 days!
Keep reading and I will share 3 key elements to creating an effective direct mail advertising campaign:
Key Element #1: The prospect list - Mail to a targeted list of prospects
Here are a couple of ways to find targeted prospect mailing lists in your niche:
Look in your industry trade publications. I found great list providers for my direct mail advertising campaigns in the back of Mortgage Originator Magazine - A popular mortgage industry publication.
Or, search Google.com for: your industry + "mailing lists". For example, I am a mortgage lender so my search would be: mortgage + "mailing lists" in Google.com.
By the way, when purchasing a prospect list f
Is the pressure of being in business getting to you? Do you feel like you have the weight of the world on your shoulders? Do you lie awake nights with a thousand points of worry flashing through your poor, tired brain? Welcome, my friend, to the wonderful world of entrepreneurship. Come on now, you really didn’t think it was going to be that easy, did you?Forget all those reasons you’ve heard as to why businesses fail. It’s the pressure of entrepreneurship that sends many folks running back to the supposed security of a real job. I’ve seen perfectly good businesses flushed down
Key Element #1: The prospect list - Mail to a targeted list of prospects
Here are a couple of ways to find targeted prospect mailing lists in your niche:
Look in your industry trade publications. I found great list providers for my direct mail advertising campaigns in the back of Mortgage Originator Magazine - A popular mortgage industry publication.
Or, search Google.com for: your industry + "mailing lists". For example, I am a mortgage lender so my search would be: mortgage + "mailing lists" in Google.com.
By the way, when purchasing a prospect list f
Big companies and corporations have lost the human touch. The question is, when will humanity catch on, or like robotic sheep will we do whatever the business shepherds tell us, no matter how bad we are treated? I am talking from firsthand interaction here. Aren’t you tired of having to talk to machines and sit waiting in queues that may not even really exist, while horrible music repeats itself over and over for eternity? How about having to talk to person after person as they try to find someone else who ‘can’ do the task that you need done? What about the machine that tells you to speak i
Or, search Google.com for: your industry + "mailing lists". For example, I am a mortgage lender so my search would be: mortgage + "mailing lists" in Google.com.
By the way, when purchasing a prospect list f
How many of your new leads progress to an initial prospect meeting?Offering a free report or white paper to stock your pool of prospects is a common practice. But let's face the facts. Only some of these prospects will eventually give you time for an initial prospect meeting. To sort out the qualified leads, your salesperson has to take time to further qualify, follow up and nurture all the leads.In fact, most of the new leads will turn out to be unqualified prospects. And working these unqualified prospects waste your salesperson's time and drags down the percentage o
By the way, when purchasing a prospect list for your direct mail advertising, be sure to get some kind of personal information about your prospect to use in your campaign.
Here is an example of personal information I use in my direct mail advertising campaigns:
* The prospect's current mortgage company
* The prospect's original loan amount
Key Element #2: The Envelope - How to get your letter opened
The envelope must entice your prospects into opening and reading the enclosed letter.
Here are some ideas for getting your envelope opened:
1. Insert a personalized "RE:" line above your prospect's name in a window envelope.
I found that the original lender's name works well in my campaigns:
RE: ABC Mortgage
John Doe
123 N Main St.
City, State Zip
---Bar Code---
2. Use this text with y
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