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Casual Articles - Modern-Day Postcard Marketing
Introduction:A review of recent literature on management, job advertisements and career advancement suggests that in today’s competitive employment market employers’ value communication skills more than technical competence. The ability to communicate effectively with others and get along with a variety of different types of personalities is two of the most desirable qualities in job candidates, according to employers. Employ
6. Time the Delivery of Your Postcards
Mail your postcards so they are likely to arrive on Tuesday or Wednesday. The volume of mail delivered on those days is usually light and your postcards will not have to compete with a lot of other mail delivered at the same time.
Controlling the delivery day of your postcards is easy if you use First Class Mail. Just allow 2 to 3 days for delivery - depending on how far they have to go. That's the normal delivery time for First Class Mail in the US.
Postcards have been around for a long time ...but they have become a highly-effective mode
An Internet presence can help you land a job. By having visible content in your control ranking on the first page of Google when someone does a search on your name, you can absolutely put yourself ahead of anyone else you might be competing with for a job opportunity.A June 12, 2006 ExecuNet Press Release ("Growing Number Of Job Searches Disrupted By Digital Dirt") stated:"According to a recent survey of 100 exe
1. Know What You Want
Decide what you want your postcards to accomplish. Most marketers use postcards to attract new customers. But you can also use them for other purposes such as generating repeat sales or cultivating customer loyalty.
Also, decide what you want the recipients of your postcards to do. For example, do you want them to visit your website, pick up the phone to call you, come into your store ...or something else?
2. Use the Best Mailing List
If you want postcards to generate repeat sales, you already have the mailing list - your customers. But if you want postcards to attract new customers, you need to get a mailing list. Fortunately, there are high-quality mailing lists available that can deliver your sales message directly to your best prospects.
For example, get a list of prospects who previously requested information about (or bought) products similar to those you sell ...or a list of subscribers to publications read by prospects in your targeted market. You can get these and other high-quality lists from most mailing list brokers.
3. Design Your Postcard to Look Like a Friendly Message
People like friendly messages. They don't like advertising. Take advantage of this by designing your postcard to look at first glance like a message from a friend instead of like an ad in a magazine. It produces a pleasant emotional reaction from readers and increases the number of replies you get.
For example, use the same typestyle and layout you would use for a personal note to a friend. Include a date at the top and a sender's name at the bottom. Avoid borders, graphics and other design features often used in advertising.
4. Include an Incentive to Respond Quickly
Provide a reason for those who read your postcard to take action - now. Don't let them put your postcard aside for later action. They'll get involved in other activities and forget all about it.
For example, offer the reader a discounted price, a special bonus or some other benefit if they reply by a deadline.
5. Use Real Stamps
Use real postage stamps on your postcards. It produces more replies than imprinting the postage. You can send postcards by First Class Mail in the US for only 24 cents if you make them at least 3 1/2 by 5 inches but no larger than 4 1/4 by 6 inches.
6. Time the Delivery of Your Postcards
Mail your postcards so they are likely to arrive on Tuesday or Wednesday. The volume of mail delivered on those days is usually light and your postcards will not have to compete with a lot of other mail delivered at the same time.
Controlling the delivery day of your postcards is easy if you use First Class Mail. Just allow 2 to 3 days for delivery - depending on how far they have to go. That's the normal delivery time for First Class Mail in the US.
Postcards have been around for a long time ...but they have become a highly-effective moder
Every home and every organization has structure. Structure is the invisible field that influences behavior. Systems expert Peter Senge of M.I.T. defines structure as “choices made over time.” Choices made over time becomes the “way we do things”. The way we do things comes from the way we think--our beliefs, assumptions, and perceptions. Every relationship and every organization that you are a part of has a structure. You influence t
2. Use the Best Mailing List
If you want postcards to generate repeat sales, you already have the mailing list - your customers. But if you want postcards to attract new customers, you need to get a mailing list. Fortunately, there are high-quality mailing lists available that can deliver your sales message directly to your best prospects.
For example, get a list of prospects who previously requested information about (or bought) products similar to those you sell ...or a list of subscribers to publications read by prospects in your targeted market. You can get these and other high-quality lists from most mailing list brokers.
3. Design Your Postcard to Look Like a Friendly Message
People like friendly messages. They don't like advertising. Take advantage of this by designing your postcard to look at first glance like a message from a friend instead of like an ad in a magazine. It produces a pleasant emotional reaction from readers and increases the number of replies you get.
For example, use the same typestyle and layout you would use for a personal note to a friend. Include a date at the top and a sender's name at the bottom. Avoid borders, graphics and other design features often used in advertising.
4. Include an Incentive to Respond Quickly
Provide a reason for those who read your postcard to take action - now. Don't let them put your postcard aside for later action. They'll get involved in other activities and forget all about it.
For example, offer the reader a discounted price, a special bonus or some other benefit if they reply by a deadline.
5. Use Real Stamps
Use real postage stamps on your postcards. It produces more replies than imprinting the postage. You can send postcards by First Class Mail in the US for only 24 cents if you make them at least 3 1/2 by 5 inches but no larger than 4 1/4 by 6 inches.
6. Time the Delivery of Your Postcards
Mail your postcards so they are likely to arrive on Tuesday or Wednesday. The volume of mail delivered on those days is usually light and your postcards will not have to compete with a lot of other mail delivered at the same time.
Controlling the delivery day of your postcards is easy if you use First Class Mail. Just allow 2 to 3 days for delivery - depending on how far they have to go. That's the normal delivery time for First Class Mail in the US.
Postcards have been around for a long time ...but they have become a highly-effective mode
Most entrepreneurs first write their business plan and then develop their services or products. This causes them to generate and fulfill a marketing plan that requires them to swim upstream using the backstroke. To save the stress, consider placing the business plan on hold until first completing a few customer surveys. Okay, some of you are saying, "Catherine, how can you do a survey before you know who your market is?" Y
3. Design Your Postcard to Look Like a Friendly Message
People like friendly messages. They don't like advertising. Take advantage of this by designing your postcard to look at first glance like a message from a friend instead of like an ad in a magazine. It produces a pleasant emotional reaction from readers and increases the number of replies you get.
For example, use the same typestyle and layout you would use for a personal note to a friend. Include a date at the top and a sender's name at the bottom. Avoid borders, graphics and other design features often used in advertising.
4. Include an Incentive to Respond Quickly
Provide a reason for those who read your postcard to take action - now. Don't let them put your postcard aside for later action. They'll get involved in other activities and forget all about it.
For example, offer the reader a discounted price, a special bonus or some other benefit if they reply by a deadline.
5. Use Real Stamps
Use real postage stamps on your postcards. It produces more replies than imprinting the postage. You can send postcards by First Class Mail in the US for only 24 cents if you make them at least 3 1/2 by 5 inches but no larger than 4 1/4 by 6 inches.
6. Time the Delivery of Your Postcards
Mail your postcards so they are likely to arrive on Tuesday or Wednesday. The volume of mail delivered on those days is usually light and your postcards will not have to compete with a lot of other mail delivered at the same time.
Controlling the delivery day of your postcards is easy if you use First Class Mail. Just allow 2 to 3 days for delivery - depending on how far they have to go. That's the normal delivery time for First Class Mail in the US.
Postcards have been around for a long time ...but they have become a highly-effective mode
Is your company's messaging and positioning caught in the same ho hum features and benefits trap that many companies face? If so, it's time to consider shifting your strategic marketing plan and going up market with your company's messaging and positioning. Doing so can have a transforming effect on your companies ability to compete and successfully win in its target markets with its target customers. Going up market with your mes
4. Include an Incentive to Respond Quickly
Provide a reason for those who read your postcard to take action - now. Don't let them put your postcard aside for later action. They'll get involved in other activities and forget all about it.
For example, offer the reader a discounted price, a special bonus or some other benefit if they reply by a deadline.
5. Use Real Stamps
Use real postage stamps on your postcards. It produces more replies than imprinting the postage. You can send postcards by First Class Mail in the US for only 24 cents if you make them at least 3 1/2 by 5 inches but no larger than 4 1/4 by 6 inches.
6. Time the Delivery of Your Postcards
Mail your postcards so they are likely to arrive on Tuesday or Wednesday. The volume of mail delivered on those days is usually light and your postcards will not have to compete with a lot of other mail delivered at the same time.
Controlling the delivery day of your postcards is easy if you use First Class Mail. Just allow 2 to 3 days for delivery - depending on how far they have to go. That's the normal delivery time for First Class Mail in the US.
Postcards have been around for a long time ...but they have become a highly-effective mode
Running your own business isn't easy. It's a life-changing commitment that requires a great deal of your time. But the possible rewards can often vastly out-weigh the trials, trouble and tribulations you'll encounter along the way.Before embarking on this perilous and exciting journey, you must first perform a very honest appraisal of yourself by asking the following questions:Are you able to work on your own?s but no larger than 4 1/4 by 6 inches.
6. Time the Delivery of Your Postcards
Mail your postcards so they are likely to arrive on Tuesday or Wednesday. The volume of mail delivered on those days is usually light and your postcards will not have to compete with a lot of other mail delivered at the same time.
Controlling the delivery day of your postcards is easy if you use First Class Mail. Just allow 2 to 3 days for delivery - depending on how far they have to go. That's the normal delivery time for First Class Mail in the US.
Postcards have been around for a long time ...but they have become a highly-effective modern-day marketing tool. Follow these 6 proven postcard marketing tactics and you will generate a flood of traffic to your website, a steady flow of sales leads or any other sales activity you want.
Copyright 2006 Bob Leduc
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