SEMINARS

1. If you are offering a free seminar as a way to generate leads, sell the event, not your product or service. Promote the valuable, exclusive information that the prospect will learn at the event.
2. Prove there is no risk to attending by giving away something of value. One software company tested its seminar mailings by offering free software (a $20 value) to half their list. The freebie doubled response.

3. Attract prospects to your trade show booth by giving them what Bob Bly calls a "carry card." A simple card, mailed with your invitation, offers prospects a free gift or chance to win something by redeeming the card at your booth.
4. Tease. Indicate that your booth will be wacky, controversial or contentious so that your readers can't possibly walk by.

5. Create a memorable theme. The John Caples International Awards show recently mailed me an invitation with the theme: "Why covet a Caples when you can have one?" Good question.
6. Show the view beyond the event. Help readers see themselves not just at the show, but after the show, with an award in their hands.

7. Create urgency by showing your deadline in prominent places throughout your invitation.
8. Capture the names and addresses of those who cannot attend by offering them something of value (hot prospects shouldn't be penalized simply because they have a full day timer).
9. Mail more than once, preferably three times in the four weeks leading up to your event. Consider sending an email to your house list, telling invited guests to watch their mailboxes for your invitation.
10. Give guests more than one way to respond (BRE, web, email, phone, fax).
11. Use a checklist to make sur
    Leadership Attributes for Business Success
    Business success is essentially the result of successful leadership. Contrary to the popular myth, leaders are not just born. Leadership skills can be learnt and developed. A business is a distinct reflection of the leader, who may be the owner or manager. A business is never successful despite the leader
    a way to generate leads, sell the event, not your product or service. Promote the valuable, exclusive information that the prospect will learn at the event.
12. Prove there is no risk to attending by giving away something of value. One software company tested its seminar mailings by offering free software (a $20 value) to half their list. The freebie doubled response.

3. Attract prospects to your trade show booth by giving them what Bob Bly calls a "carry card." A simple card, mailed with your invitation, offers prospects a free gift or chance to win something by redeeming the card at your booth.
4. Tease. Indicate that your booth will be wacky, controversial or contentious so that your readers can't possibly walk by.

5. Create a memorable theme. The John Caples International Awards show recently mailed me an invitation with the theme: "Why covet a Caples when you can have one?" Good question.
6. Show the view beyond the event. Help readers see themselves not just at the show, but after the show, with an award in their hands.

7. Create urgency by showing your deadline in prominent places throughout your invitation.
8. Capture the names and addresses of those who cannot attend by offering them something of value (hot prospects shouldn't be penalized simply because they have a full day timer).
9. Mail more than once, preferably three times in the four weeks leading up to your event. Consider sending an email to your house list, telling invited guests to watch their mailboxes for your invitation.
10. Give guests more than one way to respond (BRE, web, email, phone, fax).
11. Use a checklist to make su
    IT Usage in the Apparel Industry
    The Indian Apparel and Textile industry is largely fragmented with the largest player having less than 2% of the market share. Apart from contributing the highest net export earnings (16 percent), it contributes about 14 percent to the total industrial production and 4 percent to the GDP. It is a labour-intensive i
    trade show booth by giving them what Bob Bly calls a "carry card." A simple card, mailed with your invitation, offers prospects a free gift or chance to win something by redeeming the card at your booth.
12. Tease. Indicate that your booth will be wacky, controversial or contentious so that your readers can't possibly walk by.

5. Create a memorable theme. The John Caples International Awards show recently mailed me an invitation with the theme: "Why covet a Caples when you can have one?" Good question.
6. Show the view beyond the event. Help readers see themselves not just at the show, but after the show, with an award in their hands.

7. Create urgency by showing your deadline in prominent places throughout your invitation.
8. Capture the names and addresses of those who cannot attend by offering them something of value (hot prospects shouldn't be penalized simply because they have a full day timer).
9. Mail more than once, preferably three times in the four weeks leading up to your event. Consider sending an email to your house list, telling invited guests to watch their mailboxes for your invitation.
10. Give guests more than one way to respond (BRE, web, email, phone, fax).
11. Use a checklist to make su
    Why Copywriters Should Never Pursue Clients
    Sunday a business owner I had been chasing years ago when I was starting out approached me. He hadn't hired me back then. Now his business is struggling, near the brink of going under. He is working more than ever and earning less than ever.Though those who followed my advice have seen continued increases i
    ecently mailed me an invitation with the theme: "Why covet a Caples when you can have one?" Good question.
12. Show the view beyond the event. Help readers see themselves not just at the show, but after the show, with an award in their hands.

7. Create urgency by showing your deadline in prominent places throughout your invitation.
8. Capture the names and addresses of those who cannot attend by offering them something of value (hot prospects shouldn't be penalized simply because they have a full day timer).
9. Mail more than once, preferably three times in the four weeks leading up to your event. Consider sending an email to your house list, telling invited guests to watch their mailboxes for your invitation.
10. Give guests more than one way to respond (BRE, web, email, phone, fax).
11. Use a checklist to make su
    Leave the Profession Forever
    When stress runs out of control it leads to burnout. No news that this is a workplace problem. Every increase in productivity comes about not by magic but by effort and intensity. The workforce pulls together, works hard, puts in long hours and concentrates. The standards are set high. Of course there is stress.nd by offering them something of value (hot prospects shouldn't be penalized simply because they have a full day timer).
12. Mail more than once, preferably three times in the four weeks leading up to your event. Consider sending an email to your house list, telling invited guests to watch their mailboxes for your invitation.
13. Give guests more than one way to respond (BRE, web, email, phone, fax).
14. Use a checklist to make sure you cover everything in every invitation (such as event name, venue name, location, date, time, directions, early bird deadlines, cost, who to make the check payable to).