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Casual Articles - Direct Mail: Lifting Response With Lift Notes
Among the many trade show display choices is a category we refer to as banner stands. There are about three different types of banner stands that are currently available commercially. We'll discuss each, their advantages, disadvantages, costs and relative merits.Spring Back Banne
Yes! Because that
One of Will Roger’s great quotes is one of my favorites. Will Rogers said, “Even if you are on the right track, you’ll get run over if you just sit there. And this quote really is a great fit to reinforce the message I want to send with this article.The beginning of a new year in bus
The power to increase response to your sales letter by up to 50%.
“Really?” you say, looking down in disbelief. “This little slip of paper?”
Yes! Because that l
Problems with staffing and retention may not be due to bad hires or a low unemployment rate. In fact, they may be related to poor management insight by not recognizing your employees as a core competency in your business strategy. Although employees may not fit the strictest definition of a
The power to increase response to your sales letter by up to 50%.
“Really?” you say, looking down in disbelief. “This little slip of paper?”
Yes! Because that
Your job interview is tomorrow. You know your appearance will matter, so you polish your shoes and brush your hair. You realize your interviewer will have your resume in hand, so you've come prepared to explain every minute detail included on it. You've even done practice interviews and prep
The power to increase response to your sales letter by up to 50%.
“Really?” you say, looking down in disbelief. “This little slip of paper?”
Yes! Because that
For the manager of the Building Records unit at a major west coast public University, the document storage problems were critical. The problem wasn’t justifying budget for more space. There was no more space to be had.The Facilities Management Department must preserve and keep accessi
“Really?” you say, looking down in disbelief. “This little slip of paper?”
Yes! Because that
If you don't have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business. So the question begs itself, how do you consistently create new content? Here are your four basic options:1) You can continually write your own materials.
Yes! Because that little slip of paper you hold in your hand is called a “lift note.” Write a testimony on it from a satisfied customer, or an expert of some kind. Maybe use it to tout a benefit not otherwise covered in your sales letter. Or even pound home your guarantee.
Then, insert that little slip of paper with yo
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