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  • Casual Articles - Pricing in Proportion: An Introduction

    Playing the Game Clean: Four Simple Steps To Actually Reaching Your Business Goals
    I don't know about you, but I have great goals. I don't mean that my goals are ‘better than anyone else's' great. I mean massive. I mean ‘Alexander the Great' great. And since I don't use his tactics, I assume I won't wind up with his fate!Everyone wants to experience the rich results of their goals-- personal, business, societal-- it's what our lives are truly about. You may be find that despite all the books, the cour
    ochures and catalogues

    Packet

    • Larger than 250mm x 353mm or
    • Thicker than 25mm or
    • Over 750g
    Includes: most books, VHS cassettes, most cylindrical packages,

    Weight Band Changes

    The previous pricing structure had 16 weight bands. There are now fewer bands, with each one covering a wider weight range. Each format has its own table of charges. In many cases the

    D.I.Y. Production II - Production Costs
    In the previous article I gave you some pointers on selecting a vendor for production. Another very close tie-in to vendor selection is price. As the client you need to watch your budget and as your design firm we design with those costs in mind. However, even when both client and firm have the best intentions on staying within a budget we must weigh project features against costs and make some tough choices.1. Let your de
    On 21st August 2006 the Royal Mail introduced a new system for calculating postal costs. Unlike the previous purely weight-based system, charges now take into account the size of the item. Items are classified as one of three formats: letter, large letter, or packet. The format is determined by the size and thickness of the article. Each format has its own table of weight-band charges. Postal charges are thus a combination of size and weight.

    Background

    The purpose of the change is to reflect more accurately the costs to the Royal Mail of delivering all items of mail. The size of a mailing item is a more important factor than its weight in determining its delivery cost. Large, light-weight, bulky items incur greater sorting, handling and transport costs. The previous system that charged on the basis of weight alone meant under-charging for large light-weight items and over-charging on smaller heavier ones.

    The change is expected to affect only 30% of mailing items and does not change the cost of posting a standard first or second class letter. Of those items affected roughly half will actually cost less. Overall, the change will be “revenue-neutral” for the Royal Mail, i.e. it is not expected to make any additional income from the new system.

    Format Specifications

    Letter

    • Envelope size less than 165mm x 240mm (C5 or smaller)
    • Less than 5mm thick
    • Up to 100g in weight

    Includes: most letters, postcards, bills, statements, most greeting cards

    Large Letter

    • Envelope size less than 250mm x 353mm (B4 or smaller)
    • Less than 25mm thick
    • Up to 750g in weight
    Includes: A4 letters, CDs, DVDs, most brochures and catalogues

    Packet

    • Larger than 250mm x 353mm or
    • Thicker than 25mm or
    • Over 750g
    Includes: most books, VHS cassettes, most cylindrical packages,

    Weight Band Changes

    The previous pricing structure had 16 weight bands. There are now fewer bands, with each one covering a wider weight range. Each format has its own table of charges. In many cases the

    How to Retain Your New Customers
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    Background

    The purpose of the change is to reflect more accurately the costs to the Royal Mail of delivering all items of mail. The size of a mailing item is a more important factor than its weight in determining its delivery cost. Large, light-weight, bulky items incur greater sorting, handling and transport costs. The previous system that charged on the basis of weight alone meant under-charging for large light-weight items and over-charging on smaller heavier ones.

    The change is expected to affect only 30% of mailing items and does not change the cost of posting a standard first or second class letter. Of those items affected roughly half will actually cost less. Overall, the change will be “revenue-neutral” for the Royal Mail, i.e. it is not expected to make any additional income from the new system.

    Format Specifications

    Letter

    • Envelope size less than 165mm x 240mm (C5 or smaller)
    • Less than 5mm thick
    • Up to 100g in weight

    Includes: most letters, postcards, bills, statements, most greeting cards

    Large Letter

    • Envelope size less than 250mm x 353mm (B4 or smaller)
    • Less than 25mm thick
    • Up to 750g in weight
    Includes: A4 letters, CDs, DVDs, most brochures and catalogues

    Packet

    • Larger than 250mm x 353mm or
    • Thicker than 25mm or
    • Over 750g
    Includes: most books, VHS cassettes, most cylindrical packages,

    Weight Band Changes

    The previous pricing structure had 16 weight bands. There are now fewer bands, with each one covering a wider weight range. Each format has its own table of charges. In many cases the

    Top Ten Promotion Checklist for Business Success
    Business slow? Promotion efforts for your coaching practice or other service business not working as well as you hoped?We don't know what we don't know. With just an addition or two of proven marketing/promotion techniques, you can uplevel you business for its fullest success. Put a check next to the methods you haven't done or that may be incomplete.Ten Promotion How-to's Checklist_____1. Know your "defining
    s and over-charging on smaller heavier ones.

    The change is expected to affect only 30% of mailing items and does not change the cost of posting a standard first or second class letter. Of those items affected roughly half will actually cost less. Overall, the change will be “revenue-neutral” for the Royal Mail, i.e. it is not expected to make any additional income from the new system.

    Format Specifications

    Letter

    • Envelope size less than 165mm x 240mm (C5 or smaller)
    • Less than 5mm thick
    • Up to 100g in weight

    Includes: most letters, postcards, bills, statements, most greeting cards

    Large Letter

    • Envelope size less than 250mm x 353mm (B4 or smaller)
    • Less than 25mm thick
    • Up to 750g in weight
    Includes: A4 letters, CDs, DVDs, most brochures and catalogues

    Packet

    • Larger than 250mm x 353mm or
    • Thicker than 25mm or
    • Over 750g
    Includes: most books, VHS cassettes, most cylindrical packages,

    Weight Band Changes

    The previous pricing structure had 16 weight bands. There are now fewer bands, with each one covering a wider weight range. Each format has its own table of charges. In many cases the

    Translations That Kill
    Many different companies and industries rely on translation to help provide added value and better service to their customers and clients.These translations are critical to both the companies that use them, as well as the customers that rely on those translations for information. As such, professionals who understand the role of translation and why it is so important must do translations with the utmost care.One of
    Letter
    • Envelope size less than 165mm x 240mm (C5 or smaller)
    • Less than 5mm thick
    • Up to 100g in weight

    Includes: most letters, postcards, bills, statements, most greeting cards

    Large Letter

    • Envelope size less than 250mm x 353mm (B4 or smaller)
    • Less than 25mm thick
    • Up to 750g in weight
    Includes: A4 letters, CDs, DVDs, most brochures and catalogues

    Packet

    • Larger than 250mm x 353mm or
    • Thicker than 25mm or
    • Over 750g
    Includes: most books, VHS cassettes, most cylindrical packages,

    Weight Band Changes

    The previous pricing structure had 16 weight bands. There are now fewer bands, with each one covering a wider weight range. Each format has its own table of charges. In many cases the

    Logo Design - Corporate Identity Branding - Brand Identity Guru
    Like it or not it’s who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall feeling with your organization. Having a strong integrated identity throughout your marketing communications is the first step to building your company and a solid brand image. Your Web design, brochures, ads and all other collateral should be developed to enhance the corporate identity o
    ochures and catalogues

    Packet

    • Larger than 250mm x 353mm or
    • Thicker than 25mm or
    • Over 750g
    Includes: most books, VHS cassettes, most cylindrical packages,

    Weight Band Changes

    The previous pricing structure had 16 weight bands. There are now fewer bands, with each one covering a wider weight range. Each format has its own table of charges. In many cases the charges for letters and large letters are significantly cheaper than the previous counterpart.

    What does it mean to you?

    The ‘One Price Goes Anywhere’ stamp price still applies to 1st and 2nd class letters up to 100g in weight, and will remain at 32p and 23p respectively.

    However, substantial savings will be possible if you reduce the physical dimensions of your larger mailing items. For example by simply folding an A4 letter in half so that it fits into a C5 envelope the cost of postage will fall from 44p to 32p for 1st class, and from 37p to 23p for 2nd class.

    Furthermore, whilst the size of the envelope will be smaller, because the weight bands have been extended, heavier articles can be posted at no extra cost. Therefore, additional inserts can be included without penalty. For example, a C5 envelope weighing 100g currently costs 46p for 1st class delivery. In the future this will cost only 32p, the same as a 60g letter.

    In short, plan your mailings carefully to take full advantage of the format specifications and you will be able to minimise the impact of the system changes and possibly even reduce the overall cost of your postage

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