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Casual Articles - Nine No-no's of a Direct Mail Letter
As the economy improves, so does the outlook for small business. That may mean you'll find way too many things to do and not enough time for you or your staff to complete them. Or maybe you've been solo for a while and have decided your business is growing enough to need help.What do you do? Hire full or part time employees? Outsource to an independent contractor?Before you decide, take the time to define the position. Create a job description. What do you want
1) No headline - just a company logo and a mission statement in reverse text on company letterhead. And nothing else.
You must write a "grab 'em by the throat" headline in all of your marketing campai
There is much talk about Interviewing Styles: The Directive Interview, The Behavioral Interview, The Stress Interview, The Qualifying Interview, The This Interview, The That Interview. Articles outline different styles, list typical questions for each and tell you how to prepare for them, as well as suggesting appropriate answers.That's all well and good, but there's an obvious question here that begs to be asked: how do you KNOW which style you'll encounter? When yo
I displayed some writing samples and she loved them.
Then I got a chance to look at a direct mail campaign they were sending to their database. It consisted of sample post cards, invitation cards, four-color flyers, door hangers, and a bulletin leaflet all stuffed inside an attractive 9" x 12" graphic-intense envelope. And there was a single page cover letter: which was the weak link.
Why is that? Because it was lacking so many important elements of a killer direct response letter.
Your letter must be the strong link in your direct mail campaign. It has the power to double, triple, or quadruple sales for the same postage. It has the ability to paint compelling pictures and persuade your reader to take action. Nothing else in your campaign can match your letter's power to convert prospects into customers.
Let's make your letters produce more money. Let's take a critical look at that company's cover letter:
1) No headline - just a company logo and a mission statement in reverse text on company letterhead. And nothing else.
You must write a "grab 'em by the throat" headline in all of your marketing campaig
When interviewing for a job, it's vital to make a good first impression. Unless you are hired, it will likely be your only opportunity to make an impression in front of that employer. Although your resume may get you in the door, in order to get the position you desire you must also do well on the interview. Here are some tips for succeeding with the interview process.A job interview lets your prospective employer meet with you to make sure you have the job skills nece
Why is that? Because it was lacking so many important elements of a killer direct response letter.
Your letter must be the strong link in your direct mail campaign. It has the power to double, triple, or quadruple sales for the same postage. It has the ability to paint compelling pictures and persuade your reader to take action. Nothing else in your campaign can match your letter's power to convert prospects into customers.
Let's make your letters produce more money. Let's take a critical look at that company's cover letter:
1) No headline - just a company logo and a mission statement in reverse text on company letterhead. And nothing else.
You must write a "grab 'em by the throat" headline in all of your marketing campai
Making a profit is the primary goal in any business enterprise. The same holds true for Internet businesses for sale. Profit is the excess of income over expense. Profit is an objective indicator of productivity, and a solid basis for growth, expansion and survival. Profit enables a businessman to realize his other objectives too.Not all enterprises are interested in making profits. For example, hospitals, schools, charitable institutions and government agencies are no
Why is that? Because it was lacking so many important elements of a killer direct response letter.
Your letter must be the strong link in your direct mail campaign. It has the power to double, triple, or quadruple sales for the same postage. It has the ability to paint compelling pictures and persuade your reader to take action. Nothing else in your campaign can match your letter's power to convert prospects into customers.
Let's make your letters produce more money. Let's take a critical look at that company's cover letter:
1) No headline - just a company logo and a mission statement in reverse text on company letterhead. And nothing else.
You must write a "grab 'em by the throat" headline in all of your marketing campai
In my workshops and presentations I am often asked, “What’s the best business opportunity to go into today?”My response is pretty much always the same. “It all depends on what you want to do, how you want to spend your time, what resources you have available, your background, and your objectives. These are just a few of the important questions that have to be answered before one can determine the best business opportunity.”And then I watch the person - and every
Let's make your letters produce more money. Let's take a critical look at that company's cover letter:
1) No headline - just a company logo and a mission statement in reverse text on company letterhead. And nothing else.
You must write a "grab 'em by the throat" headline in all of your marketing campai
A few thoughts for the day from the world of music - share these with your staff to reinforce various points to focus on. Pardon my random, and sometimes obscure, tastes in music. What song/artist are these lines from? Chances are they didn’t have the quickservice restaurant business in mind when the songs were penned.The answers are below.Can your guests say the following when they leave your restaurant?1) Simply the best, better than all th
1) No headline - just a company logo and a mission statement in reverse text on company letterhead. And nothing else.
You must write a "grab 'em by the throat" headline in all of your marketing campaigns. It's the ad for your letter. It works similar to a first impression. Its job is to compel people to read the next line. It has to scream, "Hey, buddy! This is important. It's for you. Read on."
2) A plural salutation. Never write, "Dear Friends... Dear Partners... or Dear Members." It screams of a mass mailing and not a personal letter. And you know where those type of letters end up?
3) No benefits. The copy was laced with features which spoke about the company and their products. How important they were. But not even a hint about what the prospect was going to get.
4) and 5) No offer or any sense of urgency. The letter stated the products they were selling. Take it or leave it. Not very exciting or would motivate people to buy.
Even if she had written:
"Sale! Take 15% off your grand total if you order within the next 10 days" ...she would have created an offer with some urgency.
6) No call to action. Most people aren't thinkers. They have a herd mentality. And they need to be led. Really.
If you believe people will automaticall
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