PARAGRAPHS

• Keep your first sentence and first para
  Establishing A Budget For Advertising
  Before you can decide how much to spend on your advertising and marketing campaign, you must decide on how often you plan to advertise. Many experts say the best time to advertise is all the time. When business is really good, advertise for even more business, but even more important, so that business doesn’t get bad. After all, every business has it’s down times, so he
  Successful sales people dress their best when in front of prospects. And so do successful sales letters. Here are some tested sales letter design and layout tips, some of them from direct mail designer Ted Kikoler, and excerpted from The Lead Generation Handbook by Bob Bly.
  
  

  FONTS

  • Use a serif typeface for the body. A popular choice is to set the body in Times Roman and the headlines and subheads in Helvetica bold.
  • Type the body of the letter in black. Use an accent color for subheads if you wish.
  • To add emphasis to your headline, make it bold, a larger point size than the letter, and center it.
  • Make sure your typeface is large enough for your readers.

  MARGINS

  • With a standard 8 ?'' x 11'' letter, set your margins at one inch on all sides.
  • Make the right-hand margin "ragged right" (also called "left justified"; never justify it).

  INDENTATIONS

  • Indent all paragraphs five characters.
  • For block quotes and other copy that you want to highlight, indent the entire paragraph by 10 characters on each side.

  PARAGRAPHS

  • Keep your first sentence and first parag
    Advantages of Online Purchasing
    The business world is busy. The streets are filled with people with their coat and ties on and carrying their suitcases, rushing to get to daily work – imagine the view of Wall Street in New York.You find it quite difficult to schedule and to accomplish multiple tasks simultaneously. Good thing, the online technology makes our stressful lives somehow lighter. Busine
    ation Handbook by Bob Bly.
    
    

    FONTS

    • Use a serif typeface for the body. A popular choice is to set the body in Times Roman and the headlines and subheads in Helvetica bold.
    • Type the body of the letter in black. Use an accent color for subheads if you wish.
    • To add emphasis to your headline, make it bold, a larger point size than the letter, and center it.
    • Make sure your typeface is large enough for your readers.

    MARGINS

    • With a standard 8 ?'' x 11'' letter, set your margins at one inch on all sides.
    • Make the right-hand margin "ragged right" (also called "left justified"; never justify it).

    INDENTATIONS

    • Indent all paragraphs five characters.
    • For block quotes and other copy that you want to highlight, indent the entire paragraph by 10 characters on each side.

    PARAGRAPHS

    • Keep your first sentence and first para
      Tips for Performance Reviews
      If you employ people in your business, you're going to be faced with a number of tricky management issues - dealing with tardiness, sick leave, and keeping your staff motivated.Performance reviews can be useful for motivating employees, but only if they are accurate. An inaccurate review, which fails to recognize the employee's value to the organization, can be wors
      Use an accent color for subheads if you wish.
    • To add emphasis to your headline, make it bold, a larger point size than the letter, and center it.
    • Make sure your typeface is large enough for your readers.

    MARGINS

    • With a standard 8 ?'' x 11'' letter, set your margins at one inch on all sides.
    • Make the right-hand margin "ragged right" (also called "left justified"; never justify it).

    INDENTATIONS

    • Indent all paragraphs five characters.
    • For block quotes and other copy that you want to highlight, indent the entire paragraph by 10 characters on each side.

    PARAGRAPHS

    • Keep your first sentence and first para
      How to Generate Purchase Mortgage Leads Using Free Reports
      How to Generate Purchase Mortgage Leads Using Free ReportsOver the last few months, one question I'm often asked is..."How can I attract purchase money prospects without involving local Realtors/Agents in the referrals process." Let's face it, as mortgage rates move around and the refinance applications continue to decline, a solid system for generating purchase lea
      NS
      • With a standard 8 ?'' x 11'' letter, set your margins at one inch on all sides.
      • Make the right-hand margin "ragged right" (also called "left justified"; never justify it).

      INDENTATIONS

      • Indent all paragraphs five characters.
      • For block quotes and other copy that you want to highlight, indent the entire paragraph by 10 characters on each side.

      PARAGRAPHS

      • Keep your first sentence and first para
        How to Handle Jargon at Your Web Site - and Why
        If you sell a technical product or service, you probably know you have jargon at your web site - specialized terminology that the average person doesn't understand. While jargon does help you communicate precisely with peers, it seriously gets in the way if potential and actual customers aren't as conversant with it as you are.Plenty of heart patients, for
        ent all paragraphs five characters.
      • For block quotes and other copy that you want to highlight, indent the entire paragraph by 10 characters on each side.

      PARAGRAPHS

      • Keep your first sentence and first paragraph short.
      • Limit all paragraphs to seven lines.
      • Single space the letter.
      • Put one blank line between all paragraphs.
      • Never end the last sentence on the page with a period. Always break the sentence in two so that the reader must turn the letter over and keep reading.
      • Do not add "Over, please" to the bottom right. That's patronizing.

      SUBHEADS

      • If you want your letter to look like personal correspondence, do not use subheads.
      • If using subheads, center them and make them bold.
      • Do not set subheads in all caps.

      EMPHASIS

      • Use emphasis sparingly. If you emphasize everything you emphasize nothing.
      • Underline words or phrases that should be emphasized.
      • If you have facts to present, render them as a bulleted list.
      • If you have a number of points to present in order, render them as a numbered list.

      THE END