mail 50 postcards as it is 5,000. With smaller mailings you can target potential customers better and bring results that can match, in revenue, that of an expensive print or broadcast campaign.

Goals of a postcard campaign
First figure out what you want your postcard to achieve. What results do you want with each mailing? Once you know your objectiv

When marketing your product or service with postcards, you need three competitive advantages to succeed. The postcard must get attention, it must be fast, and it must be cheap enough to fit in your marketing budget over the long term. Small businesses can t afford to pay for marketing that does not stand out or get noticed. If the postcard mailing is too expensive to mail more than a few times the power of the message will be lost on the potential customer. The faster a postcard gets in a customers hand the faster they can buy your product or service.

3 Keys to Postcard Success:

1. Get attention
2. Deliver fast results
3. Inexpensive so it can be repeated (often!)

These three ingredients are important for traditional postcards.

But used in conjunction with on-demand postcards, your results will accelerate many times over. Because a postcard doesn’t need an envelope, your message has a head start at getting the recipient s attention. Today’s full color, digitally bright postcards practically jump out of your prospect’s stack of mail. With on-demand postcards, you can send a second mailing the same day you analyze the results from your first mailing -- how s that for speed?

Postcards are less expensive than other types of mail. Using on-demand postcards means smaller run sizes and more refined testing. You don t have to buy 50,000 postcards to get a price break. It is just as economical to print and mail 50 postcards as it is 5,000. With smaller mailings you can target potential customers better and bring results that can match, in revenue, that of an expensive print or broadcast campaign.

Goals of a postcard campaign
First figure out what you want your postcard to achieve. What results do you want with each mailing? Once you know your objective

to mail more than a few times the power of the message will be lost on the potential customer. The faster a postcard gets in a customers hand the faster they can buy your product or service.

3 Keys to Postcard Success:

1. Get attention
2. Deliver fast results
3. Inexpensive so it can be repeated (often!)

These three ingredients are important for traditional postcards.

But used in conjunction with on-demand postcards, your results will accelerate many times over. Because a postcard doesn’t need an envelope, your message has a head start at getting the recipient s attention. Today’s full color, digitally bright postcards practically jump out of your prospect’s stack of mail. With on-demand postcards, you can send a second mailing the same day you analyze the results from your first mailing -- how s that for speed?

Postcards are less expensive than other types of mail. Using on-demand postcards means smaller run sizes and more refined testing. You don t have to buy 50,000 postcards to get a price break. It is just as economical to print and mail 50 postcards as it is 5,000. With smaller mailings you can target potential customers better and bring results that can match, in revenue, that of an expensive print or broadcast campaign.

Goals of a postcard campaign
First figure out what you want your postcard to achieve. What results do you want with each mailing? Once you know your objectiv

rtant for traditional postcards.

But used in conjunction with on-demand postcards, your results will accelerate many times over. Because a postcard doesn’t need an envelope, your message has a head start at getting the recipient s attention. Today’s full color, digitally bright postcards practically jump out of your prospect’s stack of mail. With on-demand postcards, you can send a second mailing the same day you analyze the results from your first mailing -- how s that for speed?

Postcards are less expensive than other types of mail. Using on-demand postcards means smaller run sizes and more refined testing. You don t have to buy 50,000 postcards to get a price break. It is just as economical to print and mail 50 postcards as it is 5,000. With smaller mailings you can target potential customers better and bring results that can match, in revenue, that of an expensive print or broadcast campaign.

Goals of a postcard campaign
First figure out what you want your postcard to achieve. What results do you want with each mailing? Once you know your objectiv

d postcards, you can send a second mailing the same day you analyze the results from your first mailing -- how s that for speed?

Postcards are less expensive than other types of mail. Using on-demand postcards means smaller run sizes and more refined testing. You don t have to buy 50,000 postcards to get a price break. It is just as economical to print and mail 50 postcards as it is 5,000. With smaller mailings you can target potential customers better and bring results that can match, in revenue, that of an expensive print or broadcast campaign.

Goals of a postcard campaign
First figure out what you want your postcard to achieve. What results do you want with each mailing? Once you know your objectiv

mail 50 postcards as it is 5,000. With smaller mailings you can target potential customers better and bring results that can match, in revenue, that of an expensive print or broadcast campaign.

Goals of a postcard campaign
First figure out what you want your postcard to achieve. What results do you want with each mailing? Once you know your objectives, measure your results and adjust your mailing accordingly. Are you looking for leads? Do you need to get more people into your store or to your web site? Are you trying to boost sales of a featured product or service? Some of our customers use postcards for:

Open house

Just sold

Just listed

Special sale announcements

Classes

Thank you

Grand openings

Tradeshow notices

New locations

Your postcard’s main message needs to be simple and direct. Create a sentence or two that zeroes in on your main objective. Postcards are excellent for conveying a simple one-part message-- Buy this, Just Listed or Now Open in Your Area. Consider sending a series of postcards if you want people to do more than one thing. Each card can concentrate on motivating readers to do a different task.

For example, one of our customers ( Scott ) uses postcards to increase attendance at his oneday training class. The full color on-demand postcard is sent out two weeks before the class to a list of 5,000 potential customers in his local area. Targeting like this can increase response by 40 percent. The postcard focuses on a single item, learning how to trade stocks for a large profit. The results of the mailing have been very positive. Over 250 people sign up for each class yielding over $60,000 in lifetime value for a cost of less than $2,700.

Targeting Customers

Your potential customers