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Casual Articles - The Direct Marketing Challenge: A Tale of Two Households
The Papers You Can Find May Make a Difference!
Let’s face it! Most of us know there are important information and records we should have readily available at our fingertips, If you had five minutes to evacuate your home, what would you take with you? What are your wishes in case of a life- threatening medical emergency? Where is the safe deposit box key? Who should your spouse contact in your company in case of a disaster? Even if you know where to find the information, could someone else if you were not available? Libraries and websites are full of recommendations about crucial records – but how many of us ever get down to organizing what we have? For many people in the “sandwich generation,” the issue get
arketers have relied on demographics – age, income, geography. But these characteristics can Let’s face it! Most of us know there are important information and records we should have readily available at our fingertips, If you had five minutes to evacuate your home, what would you take with you? What are your wishes in case of a life- threatening medical emergency? Where is the safe deposit box key? Who should your spouse contact in your company in case of a disaster? Even if you know where to find the information, could someone else if you were not available? Libraries and websites are full of recommendations about crucial records – but how many of us ever get down to organizing what we have? For many people in the “sandwich generation,” the issue get
5 Principles of Attraction for the Entrepreneur
Some things come to us naturally. For instance, breathing is habitual, eating is a necessity and sleeping is a needed rejuvenation from a hard day. We seldom think about how we perform these activities. For most, they are effortless. Similarly, each of the Principles of Attraction could be accessed with lucid, internal reflection. Fortunately, with our busy lifestyles, others have helped us by sharing them in cohesive thoughts. In starting, or maintaining, a business they can be used to propel us forward.All in all, there are 28 Principles of Attraction (Copyright © 2005 by Coach U. Inc. www.coachu.com) available for you to utilize in demanding a fantastic fut
Imagine a retailer in the process of determining its advertising and promotional strategy for the next year. The retailer knows that there are millions of potential customers, but knows too that not all of them are the right targets for their brand. So, how can a retailer – or any marketer for that matter – identify the right targets for their brand?Some things come to us naturally. For instance, breathing is habitual, eating is a necessity and sleeping is a needed rejuvenation from a hard day. We seldom think about how we perform these activities. For most, they are effortless. Similarly, each of the Principles of Attraction could be accessed with lucid, internal reflection. Fortunately, with our busy lifestyles, others have helped us by sharing them in cohesive thoughts. In starting, or maintaining, a business they can be used to propel us forward.All in all, there are 28 Principles of Attraction (Copyright © 2005 by Coach U. Inc. www.coachu.com) available for you to utilize in demanding a fantastic fut
Traditionally, marketers have relied on demographics – age, income, geography. But these characteristics can l
Business Operations: The Chicken Before The Egg
There are a few businesses that do not have a need for managing their business operations. And they are just a few. So few, I can not think of a business that does not have some sort activity they do in business that could not be considered their business operation. Something as given as making a bank run or going to the office supply store or having new business cards and contracts made up, all could be considered business operations. If one of these activities was not done or done correctly how would it affect the business?However, most businesses operations are much more complex. Especially where there are employees involved. Even then there should b
the next year. The retailer knows that there are millions of potential customers, but knows too that not all of them are the right targets for their brand. So, how can a retailer – or any marketer for that matter – identify the right targets for their brand?There are a few businesses that do not have a need for managing their business operations. And they are just a few. So few, I can not think of a business that does not have some sort activity they do in business that could not be considered their business operation. Something as given as making a bank run or going to the office supply store or having new business cards and contracts made up, all could be considered business operations. If one of these activities was not done or done correctly how would it affect the business?However, most businesses operations are much more complex. Especially where there are employees involved. Even then there should b
Traditionally, marketers have relied on demographics – age, income, geography. But these characteristics can
Make Things Easy for Your Customers
I have three complaints and three suggestions.One: I am sick and tired of struggling with badly designed order forms that ask me to write my credit card number in tiny little boxes.Two: I’m tired of getting forms from companies asking me to provide information the company already has.Three: I’m fed up with firms that say, ‘For more information visit our website’, without giving me the specific URL that takes me directly to the page I need.It’s time for every company and every worker to wake up and realize that making things easy for your customers is a winning strategy in business (and in life).Here are some tactics that will help:<
oo that not all of them are the right targets for their brand. So, how can a retailer – or any marketer for that matter – identify the right targets for their brand?I have three complaints and three suggestions.One: I am sick and tired of struggling with badly designed order forms that ask me to write my credit card number in tiny little boxes.Two: I’m tired of getting forms from companies asking me to provide information the company already has.Three: I’m fed up with firms that say, ‘For more information visit our website’, without giving me the specific URL that takes me directly to the page I need.It’s time for every company and every worker to wake up and realize that making things easy for your customers is a winning strategy in business (and in life).Here are some tactics that will help:<
Traditionally, marketers have relied on demographics – age, income, geography. But these characteristics can
Welding Safety And Certification
Welding is one of the most resourceful activities in the world. Defined as a fabrication process that is used to join materials, welding often requires the melting of a material before joining it to another through the use of heat. The welding industry employs a large number of workers and, because it is a dangerous job, it requires specialized training and certification.In addition to pre-employment training, welding also requires specific safety measures that must be followed by every worker. The proper knowledge combined with today’s technology can reduce the likelihood of injuries related to welding. However, the risks associated with any job can never
marketer for that matter – identify the right targets for their brand?Welding is one of the most resourceful activities in the world. Defined as a fabrication process that is used to join materials, welding often requires the melting of a material before joining it to another through the use of heat. The welding industry employs a large number of workers and, because it is a dangerous job, it requires specialized training and certification.In addition to pre-employment training, welding also requires specific safety measures that must be followed by every worker. The proper knowledge combined with today’s technology can reduce the likelihood of injuries related to welding. However, the risks associated with any job can never
Traditionally, marketers have relied on demographics – age, income, geography. But these characteristics can
How Creative Branding can Help Boring Businesses
I come across a fair number of clients who apologize for their companies… “We’re sorry that manufacturing label paste is not the most interesting thing in the world.” Or, “There’s nothing we can do to stand out… we’re in the business of finding cheaper ways to for demolition customers to dump trash. We don’t dump the trash. We just research the cheapest way for them to dump their own trash. It’s really dry stuff.”Yes, neither of these companies is selling gourmet food, creating colorful board games, or packaging imported tea. Photographers often hear, “I’m not remotely photogenic,” to which they usually respond, “It’s my job to take a good picture—you just be
arketers have relied on demographics – age, income, geography. But these characteristics can lead them astray.I come across a fair number of clients who apologize for their companies… “We’re sorry that manufacturing label paste is not the most interesting thing in the world.” Or, “There’s nothing we can do to stand out… we’re in the business of finding cheaper ways to for demolition customers to dump trash. We don’t dump the trash. We just research the cheapest way for them to dump their own trash. It’s really dry stuff.”Yes, neither of these companies is selling gourmet food, creating colorful board games, or packaging imported tea. Photographers often hear, “I’m not remotely photogenic,” to which they usually respond, “It’s my job to take a good picture—you just be
To get a clearer picture, let’s look at two, seemingly similar, households:
Household #1 has an income of $90K. A married couple between 35 and 54 years old, with two children, they own a home in the suburbs. Ditto for Household #2.
They sound alike but behind closed doors, these families are really quite different. So how can the retaile
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