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Casual Articles - Most Newsletters Don't Work - part one: Success and How to Monitor It
Many companies reward their customers with a system for accumulating points with each purchase. These points are redeemable for free products or services in the future.Fly enough on the same airline and you get a free ticket. Stay enough nights with the same hotel and you can enjoy free weekends. Rent cars from the same company again and again and free upgrades will be yours. Buy coffee or ice cream nine times in a row and the tenth cup or cone will be free.This habit of gathering points is widespread and familiar,
How can you make ‘head and shoulder’ shots look professional and be less embarrassing for the subject? If you are being photographed, how can you get a result to be proud of?With the increasing availability of digital cameras it is becoming common for companies to take their own photos, whether these are for staff IDs, board member pictures, or to accompany publicity and PR articles. Unfortunately the staff member taking them rarely has any training and we end up with badly posed, uncomfortable looking subjects with far t
What’s it good for?
Over the past ten years, I have paid attention to newsletters. I can tell you why
BUSINESS MODELSThere are so many business and work models that one could become very overwhelmed very quickly! I think that there is a self-employment model out there for just about anyone, whether it be starting your own business from scratch, buying an existing business or franchise, or distributing a product that you believe in, there really is something for everyone.TRADITIONAL JOBThis is what most of us learned about in school. Go to school, get good grades, go to college, get a job working ‘for the m
What’s it good for?
Over the past ten years, I have paid attention to newsletters. I can tell you wh
In business process management training, qualified executives look to the future and prepare. One important way to do this is to develop and train managers so that they are able to cope with new demands, new problems and new challenges. Indeed, executives have a responsibility to provide training and development opportunities for their employees so that the employees can reach their full potential. The cost of training represents a major investment, so executives are justifiably concerned about the effectiveness of the training.
What’s it good for?
Over the past ten years, I have paid attention to newsletters. I can tell you wh
Business cards aren’t something that most people concern themselves with too much. You meet someone, you trade cards, and you have their details if you ever need to get in touch. What you might not have realised is that business cards have a long and colourful history that dates back as far as 15th century China.Business cards are descending from visiting cards, which were originally cards that servants gave out to announce the imminent arrival of their master. They acted much like a short letter introducing the visitor,
What’s it good for?
Over the past ten years, I have paid attention to newsletters. I can tell you wh
IN WHAT SUBJECT ARE YOU AN EXPERT?If you’re a small business owner, presumably you are an expert in your industry or profession — or you would not be in that industry or profession.Expertise does not mean being the best in the world at something — like Lance Armstrong or Bill Gates. Can you imagine being ranked No. 1 in the World at a particular skill or talent? It sure would be nice — but it doesn’t happen for most of us. And yet many more of us are experts than we may realize.W
How many next-day phone calls?
Many marketers expect a newsletter to generate resul
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