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Casual Articles - Does Direct Mail Marketing Still Reign Supreme?
Towing on the Net
The Internet has grown significantly in the last several years. Almost all businesses today use email for everyday correspondence. It is being used in the towing industry by motorclubs and towers alike. The motorclubs dispatch calls and accept claims over the Internet. Many towers are using it to send pages to drivers, to track their truck locations, and in some cases they have even virtually eliminated the radio by using two-way pages or Mobile Data Terminals (MDTs). The next generation of towing software promises an even g
a group of people.
The Internet has grown significantly in the last several years. Almost all businesses today use email for everyday correspondence. It is being used in the towing industry by motorclubs and towers alike. The motorclubs dispatch calls and accept claims over the Internet. Many towers are using it to send pages to drivers, to track their truck locations, and in some cases they have even virtually eliminated the radio by using two-way pages or Mobile Data Terminals (MDTs). The next generation of towing software promises an even g
This type of advertising is extremely cost-effective, as you only pay to reach people who are more likely to be interested in what you are offering. With each piece of mail being opened and read one piece at a time, it provides the best chance of catching and holding a prospect’s attention. Sure, there are lots of junk mail being tossed out every day, but as people sort through their mail, they still have to look at each piece to determine what category it falls into. Their eyes still fall, however briefly, on each individual piece of mail. If your mailing is packaged in the right kind of
The Differences Between Great Marketing and Terrible Marketing
As a marketing consultant and copywriter, I see horrible marketing everyday. The most common mistake I see is what I call, "me too marketing"."Me too marketing" is when a business creates a marketing piece (advertisement, brochure, sales letter, website, etc.) that looks and reads like an exact copy of their competition’s marketing. Instead of demonstrating why their product or service is unique and offers outstanding benefits, they say exactly what their competition says.For proof of "me too marketing", go to
Sure, there are plenty of different marketing methods out there, but one method, which has proven itself over and over again, is direct mail marketing. Despite the latest technological advances, direct mail marketing is still a highly-effective marketing strategy.
As a marketing consultant and copywriter, I see horrible marketing everyday. The most common mistake I see is what I call, "me too marketing"."Me too marketing" is when a business creates a marketing piece (advertisement, brochure, sales letter, website, etc.) that looks and reads like an exact copy of their competition’s marketing. Instead of demonstrating why their product or service is unique and offers outstanding benefits, they say exactly what their competition says.For proof of "me too marketing", go to
Hey, let’s face it… good old-fashioned paper mail is still a part of everyone’s life despite email, text messaging and other new forms of communication in today’s society. Most people still like to have something solid in their hands… something they can manipulate and explore… something which appeals to their senses.
So, why does direct mail marketing still work?
Is it really any better than other forms of advertising out there?
Let’s think about this for a moment…
Direct marketing of any sort, is exactly that… marketing that is ‘direct’, directing a specific message to a specific audience. Any time you can get a message directly to your prospects, it is a good thing. But which is better? Direct mail marketing or more general forms of advertising?
Throwing Money Away on Unqualified Leads
General advertising (TV, radio, newspaper, billboards, web sites, etc.) tends to provide blanket coverage. A one-size-fits-all solution with a generic message aimed at a general audience. Many of your advertising dollars could be thrown away on uninterested and unqualified people.
General advertising methods offer no real staying power. The message is there one minute, gone the next and then forgotten just as quickly. With this type of advertising, ads must compete with a variety of attention-grabbers; all reaching out for the same prospects. Someone you may consider a prospect may have a quick peek at your ad and then something else may catch their eye before they have a chance to absorb your message.
General advertising, even when it works, often has delayed results, due to time lapses between the message being viewed or heard, the intent to buy and any resulting purchase. This form of advertising is also harder to evaluate due to many factors.
Direct Mail Marketing Still Offers Best Bang for Your Buck
On the other hand, direct mail marketing campaigns can be highly targeted to specific individuals, groups or businesses. Messages can even be personalized and tailored for each prospect or group of prospects. Your message could refer to each individual by name or focus on a specific need of a group of people.
This type of advertising is extremely cost-effective, as you only pay to reach people who are more likely to be interested in what you are offering. With each piece of mail being opened and read one piece at a time, it provides the best chance of catching and holding a prospect’s attention. Sure, there are lots of junk mail being tossed out every day, but as people sort through their mail, they still have to look at each piece to determine what category it falls into. Their eyes still fall, however briefly, on each individual piece of mail. If your mailing is packaged in the right kind of
Your Marketing Plan - Prerequisite to Success
Marketing is a vital aspect of a business’ operations. It has been said that, “Nothing happens in business until a sale is made”. Marketing is about how sales are made and marketing planning is about being proactive in determining how sales are to be made. Developing a marketing plan is the tool businesses use to overcome weaknesses in competitiveness and to increase sales.Without a marketing plan, a business can only be reactive to changes in the market and competition. This situation means that manag
mail marketing still work?Marketing is a vital aspect of a business’ operations. It has been said that, “Nothing happens in business until a sale is made”. Marketing is about how sales are made and marketing planning is about being proactive in determining how sales are to be made. Developing a marketing plan is the tool businesses use to overcome weaknesses in competitiveness and to increase sales.Without a marketing plan, a business can only be reactive to changes in the market and competition. This situation means that manag
Is it really any better than other forms of advertising out there?
Let’s think about this for a moment…
Direct marketing of any sort, is exactly that… marketing that is ‘direct’, directing a specific message to a specific audience. Any time you can get a message directly to your prospects, it is a good thing. But which is better? Direct mail marketing or more general forms of advertising?
Throwing Money Away on Unqualified Leads
General advertising (TV, radio, newspaper, billboards, web sites, etc.) tends to provide blanket coverage. A one-size-fits-all solution with a generic message aimed at a general audience. Many of your advertising dollars could be thrown away on uninterested and unqualified people.
General advertising methods offer no real staying power. The message is there one minute, gone the next and then forgotten just as quickly. With this type of advertising, ads must compete with a variety of attention-grabbers; all reaching out for the same prospects. Someone you may consider a prospect may have a quick peek at your ad and then something else may catch their eye before they have a chance to absorb your message.
General advertising, even when it works, often has delayed results, due to time lapses between the message being viewed or heard, the intent to buy and any resulting purchase. This form of advertising is also harder to evaluate due to many factors.
Direct Mail Marketing Still Offers Best Bang for Your Buck
On the other hand, direct mail marketing campaigns can be highly targeted to specific individuals, groups or businesses. Messages can even be personalized and tailored for each prospect or group of prospects. Your message could refer to each individual by name or focus on a specific need of a group of people.
This type of advertising is extremely cost-effective, as you only pay to reach people who are more likely to be interested in what you are offering. With each piece of mail being opened and read one piece at a time, it provides the best chance of catching and holding a prospect’s attention. Sure, there are lots of junk mail being tossed out every day, but as people sort through their mail, they still have to look at each piece to determine what category it falls into. Their eyes still fall, however briefly, on each individual piece of mail. If your mailing is packaged in the right kind of
Fun MySpace Surveys and Random MySpace Quizzes For Your Profile
Fun MySpace Surveys are a great way to display random About Me information in your online MySpace website or social network profile. Taking Cool quizzes online and posting them in a MySpace bulletin for your MySpace friends and family to see can be very amusing. I personally had fun sharing the quiz results in the for of a Myspace comment. There are many other fun ways to share fun myspace quizzes with your friends and family online.Random MySpace Surveys are a perfect way to get to know all of your frie
one-size-fits-all solution with a generic message aimed at a general audience. Many of your advertising dollars could be thrown away on uninterested and unqualified people.
Fun MySpace Surveys are a great way to display random About Me information in your online MySpace website or social network profile. Taking Cool quizzes online and posting them in a MySpace bulletin for your MySpace friends and family to see can be very amusing. I personally had fun sharing the quiz results in the for of a Myspace comment. There are many other fun ways to share fun myspace quizzes with your friends and family online.Random MySpace Surveys are a perfect way to get to know all of your frie
General advertising methods offer no real staying power. The message is there one minute, gone the next and then forgotten just as quickly. With this type of advertising, ads must compete with a variety of attention-grabbers; all reaching out for the same prospects. Someone you may consider a prospect may have a quick peek at your ad and then something else may catch their eye before they have a chance to absorb your message.
General advertising, even when it works, often has delayed results, due to time lapses between the message being viewed or heard, the intent to buy and any resulting purchase. This form of advertising is also harder to evaluate due to many factors.
Direct Mail Marketing Still Offers Best Bang for Your Buck
On the other hand, direct mail marketing campaigns can be highly targeted to specific individuals, groups or businesses. Messages can even be personalized and tailored for each prospect or group of prospects. Your message could refer to each individual by name or focus on a specific need of a group of people.
This type of advertising is extremely cost-effective, as you only pay to reach people who are more likely to be interested in what you are offering. With each piece of mail being opened and read one piece at a time, it provides the best chance of catching and holding a prospect’s attention. Sure, there are lots of junk mail being tossed out every day, but as people sort through their mail, they still have to look at each piece to determine what category it falls into. Their eyes still fall, however briefly, on each individual piece of mail. If your mailing is packaged in the right kind of
Unique Fundraising Events Are Fun And Profitable
A fundraising event does not have to be something new and different in order to raise a good deal of money. The bake sale and car wash are still successful fundraising activities. A unique fundraising event will probably generate a great deal of attention because it is unusual. The unique fundraising events should attract a great deal of attention, and this attention should translate into a lucrative fundraising campaign. A fundraising activity could be something that is very special to the group or a unique fundraising even
eneral advertising, even when it works, often has delayed results, due to time lapses between the message being viewed or heard, the intent to buy and any resulting purchase. This form of advertising is also harder to evaluate due to many factors.
A fundraising event does not have to be something new and different in order to raise a good deal of money. The bake sale and car wash are still successful fundraising activities. A unique fundraising event will probably generate a great deal of attention because it is unusual. The unique fundraising events should attract a great deal of attention, and this attention should translate into a lucrative fundraising campaign. A fundraising activity could be something that is very special to the group or a unique fundraising even
Direct Mail Marketing Still Offers Best Bang for Your Buck
On the other hand, direct mail marketing campaigns can be highly targeted to specific individuals, groups or businesses. Messages can even be personalized and tailored for each prospect or group of prospects. Your message could refer to each individual by name or focus on a specific need of a group of people.
This type of advertising is extremely cost-effective, as you only pay to reach people who are more likely to be interested in what you are offering. With each piece of mail being opened and read one piece at a time, it provides the best chance of catching and holding a prospect’s attention. Sure, there are lots of junk mail being tossed out every day, but as people sort through their mail, they still have to look at each piece to determine what category it falls into. Their eyes still fall, however briefly, on each individual piece of mail. If your mailing is packaged in the right kind of
Courting Customers - From First Date to Marriage
Landing a new client is like courting a potential spouse. The first date is usually a make or break situation and if the door is still open, the work has just begun. Like dating, you’d better give your prospect a pretty good reason to meet with you again, because there is usually more than one suitor.Getting the Next DateThe key to getting that next date or meeting with a prospect is to deliver enough value to make a subsequent get-together attractive. At our company, our first meeting consists of a thorough qu
a group of people.
Landing a new client is like courting a potential spouse. The first date is usually a make or break situation and if the door is still open, the work has just begun. Like dating, you’d better give your prospect a pretty good reason to meet with you again, because there is usually more than one suitor.Getting the Next DateThe key to getting that next date or meeting with a prospect is to deliver enough value to make a subsequent get-together attractive. At our company, our first meeting consists of a thorough qu
This type of advertising is extremely cost-effective, as you only pay to reach people who are more likely to be interested in what you are offering. With each piece of mail being opened and read one piece at a time, it provides the best chance of catching and holding a prospect’s attention. Sure, there are lots of junk mail being tossed out every day, but as people sort through their mail, they still have to look at each piece to determine what category it falls into. Their eyes still fall, however briefly, on each individual piece of mail. If your mailing is packaged in the right kind of envelope it will get opened and read.
Direct mail marketing also has a lingering marketing effect. Your message has a physical form that not only appeals to the senses but can be kept around to be re-read or even viewed by others. This method also allows for better sales analysis and the ability to more accurately track your return on investment (ROI). Unlike general forms of advertising, this method also provides quicker results, often generating immediate action or response.
Your Prospects List is Key to a Successful Direct Mail Campaign
Direct mail marketing campaigns work best when you have a highly-targeted list of prospects, so don’t cut corners here. The better the list, the better the results! Though this is a good discussion for another time, here are a few pointers. Buy your direct mail lists from a company who offers personalized service and who can take the time to provide you with the exact list you need.
Armed with a proper list of prospects and a well-designed mailing your direct mail marketing efforts should pay off substantially.
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