Casual Articles - Business

Some Innovative Thoughts On Consumer Loyalty
So where are your consumers?Are they faster than we are in learning and utilizing all the new features technology has to offer than we are marketers are? Are we on the other hand as consumers (because each of us is a consumer as well, even though some times we might forget it) doing the same thing – we are fast to adopt new technology for our own consumption, but when it comes down to utilizing it as marketers – to plan there, to understand it from an advertisers point of view we tend to stick to the traditional marketing tools and why?And yes, each of us has one thousand

ples. What comes to mind if I say...

"Tastes Great, Less Filling"

"Where's the Beef?"

"I just saved a lot of money on my car insurance!"

Getting the idea?

We remember successful advertising campaigns for many different rea

Attracting New Customers To Your New Catering Business
So you have set up your dream catering business? How do you go about getting new customers? Here are a few tips:WebsiteYour catering business should have its own website complete with sample menus, customer testimonials and references, pictures of some of your presentations, pictures of your food and, of course, all of your contact information. You can also advertise your website on the Internet through pay per click ads, search engine optimization for appropriate localized phrases and advertise on local community websites.Wedding DirectoriesSome of the bigge

If I've heard it once, I've heard it a hundred times: less than ten days after their first postcard is mailed, the client calls me and says, "Rachel, it should have arrived a few days ago, but my phone hasn't rung yet. Are you SURE the postcard was mailed out?" First I reassure them that we mailed it. Then I remind them again that it usually takes several mailings before the phone starts ringing off the hook.

Sometimes my clients believe me... and a few months later, they start seeing great results from their postcards. Sometimes my clients don't believe me... and they give up on postcards before ever really giving them a chance.

You remember when Grandma told you that patience is a virtue? You might not have realized it then, but she was talking about your postcard marketing campaign, too.

The truth is, anyone who doesn't live under a rock already knows that successful advertising campaigns are based in repetition, repetition, repetition - and consistency. Let's take a few examples. What comes to mind if I say...

"Tastes Great, Less Filling"

"Where's the Beef?"

"I just saved a lot of money on my car insurance!"

Getting the idea?

We remember successful advertising campaigns for many different reas

5 Key Questions To Guide Your Career
A recent “New Employer/Employee Equation” survey by Harris Interactive, Inc. conducted for Age Wave, took a broad look at the American workforce and found some less-than-encouraging attitudes towards work.:* Only 45% of workers reported being satisfied or extremely satisfied with their jobs * 42% reported to be coping with burnout * Only 20% indicated they were “very passionate” about their jobs * Only 31% believed that their employer inspired the best in themWhat does it take to be among the 45% satisfied, rather than the 42% who are burned out and uninspir

led out?" First I reassure them that we mailed it. Then I remind them again that it usually takes several mailings before the phone starts ringing off the hook.

You remember when Grandma told you that patience is a virtue? You might not have realized it then, but she was talking about your postcard marketing campaign, too.

"Tastes Great, Less Filling"

"Where's the Beef?"

"I just saved a lot of money on my car insurance!"

Getting the idea?

We remember successful advertising campaigns for many different rea

The Entrepreneurial Spirit Burns Brighter Than Ever
During a recent quick business trip to New York City a normal, everyday travel occurrence ignited a recurring observation I enjoy more and more frequently. The Entrepreneurial Spirit is booming in America!While sitting in a dank Yellow Cab, crawling in the normal snail paced city traffic, I struck up a conversation with my driver. His name was Aquil and he was a native of Pakistan. After the normal chatter I asked Aquil how long he had been driving. “Three years,” he said, “but I am really not here to drive, I am setting up an import/export business”. We talked about his goals an

ults from their postcards. Sometimes my clients don't believe me... and they give up on postcards before ever really giving them a chance.

You remember when Grandma told you that patience is a virtue? You might not have realized it then, but she was talking about your postcard marketing campaign, too.

"Tastes Great, Less Filling"

"Where's the Beef?"

"I just saved a lot of money on my car insurance!"

Getting the idea?

We remember successful advertising campaigns for many different rea

Hurricane Katrina, Death, and a Different Type of Entrepreneurship
I’ve seen terrible images today on the television and internet—bodies of the elderly and infants floating in attics, buildings collapsing, seals washing up in the middle of highways. All I can say is that our thoughts go out to those in New Orleans, Gulfport and surrounding areas in this sad time. We will keep the people who have been hurt or passed away and those who were close to them in our prayers today and in the weeks to come.From the reports I’ve read, tens of thousands were unable to evacuate. 20,000 fled to the Superdome before unsanitary conditions, sweltering heat, hig

as talking about your postcard marketing campaign, too.

"Tastes Great, Less Filling"

"Where's the Beef?"

"I just saved a lot of money on my car insurance!"

Getting the idea?

We remember successful advertising campaigns for many different rea

Business Owners - Why You Should Send a Thank You Gift Basket to Your Clients
Are you business owner? If you are, what type of business do you run? If run a business that relies on your clients to succeed, you may want to consider rewarding your clients or at least thanking them for their assistance. While in some instances, like in the retail industry, this may be easier done with a discount or free coupons, there are other instances were a better thank you gift should be given. If you run a financial institution, an insurance company, or another similar business, you may want to think about sending your clients a thank you gift basket.When it comes to

ples. What comes to mind if I say...

"Tastes Great, Less Filling"

"Where's the Beef?"

"I just saved a lot of money on my car insurance!"

Getting the idea?

We remember successful advertising campaigns for many different reasons - they are clever and well-written (I'll address this in subsequent articles), but more than that, we remember them because we hear or see them over and over again.

Yet when it comes to postcard marketing, many of my clients seem to think that one huge run of postcards is sufficient for their advertising needs for the whole quarter or the whole year.

Use common sense by thinking about your own buying habits:

Do you buy a product the first time you see it advertised?

Do you buy a product the second time you see it advertised?

Aren't you much more likely to buy a product after you have seen it advertised several times?

Here are some tips to help you get the most out of your postcard marketing budget.

1. When you create your postcard marketing budget, plan for a minimum of eight mailings.
As I always tell my clients, your money will be put to better use by mailing 1,000 people eight times than 8,000. Even if you can only afford to mail a small numbe

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Each time we throw a scoundrel out of public office we see the problems of disruption in organizational capital and in business we too see this all the time with management turnover, mergers or simply normal attrition. In the Public Sector it can be far worse as one team or staff is not re-elected by their constituents and a team is voted into office

Rewarding employees for superior performance makes sense, and using performance management and performance appraisals to determine merit pay seems to make sense. Do it right and it's a great idea. Do it wrong and you get all kinds of problems. Here's a way of doing it.

Performing the function of recruitment i.e., increasing the selection ratio, is not as easy as it seems to be. This is because of the hurdles created by the internal factors and external factors that influence an organization. The first activity of executive recruiting i.e., searching for prospective employees is affected by many factors like organizational policy regarding filling up of certain percentage of vacancies by internal candidates, local candidates, influence of trade unions, government regulations regarding reservations of certain number of vacancies to candidates based on community/region/sex.

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