Casual Articles - Business

Why Do You Need Web Design?
The world we live in today is governed by technology- this fact cannot be argued. And the greatest discovery of recent times is the Internet. Billions of people all over the world access web sites on the Internet every day. The information that can be found on the Internet is not only endless but also very reliable. That’s why the number of people who choose this particular way of staying informed or of finding what they need is growing rapidly. Under these circumstances, if you have or represent a company and you want to advertise your products or services, a website on the Internet is a must. To make sure that your website offers the appropriate information, which is representative of you and it does it in an appealing way for potential clients, you should resort to the services offered by web design firms. Regardless of the size or information offered by your website, web design specialists will undoubtedly be of use.The advantages that come with websites are multiple. First of all, the number of clients will most likely expand, since access to websites is possible from any part of your country or any part of the world. Secondly, you will be able to have direct contact with your clients through your website, and at the same time you will maintain a close relationship with them. You will also be able to

e book at http://tinyurl.com/lpgss Before you get to the main page the writer tries to capture your email address but he let’s you go to his free-book page even if you give him no information.

The free-book page has a headline, benefits, and testimonies of happy readers. To get the book free, you just click.

The book is called The Ultimate SuperTip. It’s a .PDF file that you can save to your desk top that will hopefully entice you into his money-making system.

Giving something away for free is a great way to convince customers to read your material.

Remember these things in your sales copy:

Write to your friend, Charlie

What I mean here is act like you have known the recipient from the time you were both in kindergarten. Be casual in your approach. You are bringing new, exciting information to Charlie who is your good friend.

Now, don’t start your letter Dear, Charlie, because that will get you nowhere fast. Try something like Dear Future Money Maker:

Use Testimonials

A testimonial stating that your product or service is just wonderful is a gold mine. Collect these testimonials when they come to you. Ask for permission to use them. Edit them into idiomatic English with decent grammar but don’t hide the message nor the tone in which it was given. When I say idiomatic English I mean the way people actually talk.

Let’s say that you get a testimonial that reads:

I got yur kit stuff and I did wat ya sai

Six Things NOT to Say During an Interview
While it is true the interview is designed both for the recruiter to ask you questions and for you to get answers to your questions, there are 7 things you should never ask or say during an interview.#1 “So what kind of business do you do?”Arrive for the interview fully equipped with information about the company.. Look online and read news articles about the company so you are aware of the most recent happenings. Review the annual report if it is posted on the company's website. Be prepared to ask questions that prove you have done your homework and can be seen as a viable candidate that is interested in the company.#2 “My long-term goal is to be a beach bum.”The question may have been “where do you see yourself in 10 years?” However, the interviewer expects the answer to revolve around the company. Even if you do not think you will be with the company in 10 years, give a reasonable answer describing your commitment to making a contribution so you can be considered for the current opening.#3 “I don't know how to do that part of the job.”Rather than state a lack of skills up front, list abilities or experiences you have that relate and stress you are a quick learner. Enthusiastic, inexperienced candidates are preferred over those who may have the skill, but do

In the previous two segments of this series we mentioned methods of contacting potential customers by classified and print ads and also the stationary used in direct mail contact including the use of postcards. In this article we give some hints on what is called copywriting or the art of selling your stuff.
You will need to think about what you write in your advertising and in your print and classified ads. There are many books on copywriting available in libraries and at very low prices on the internet (Amazon.com, Alibris.com, BarnesandNoble.com, etc.).
For your direct mail or mail order business you will need copy for your ads, your web pages, and your direct mail bundle or package.
Here are some hints to help you in your writing, but there may come the time that you don’t want to perform this function because you are too busy counting your money (but don’t bet on it). That may be the time to hire a professional copywriter.
Classified Ads
Classified ads are sold by the word. Usually there is a minimum charge for perhaps 15 or 25 words. If you get the thought in your head I must use only 15 words you are in self-defeating mode. You have placed an unnecessary restriction on yourself.
A few more words can often improve the response to your ad and it cost only a fraction more than the 15 words or 25 words ad. If your ad fails to get your point across, you are dead in the water.
You need a headline for your ad. This is true of a small classified ad and a full-page ad. The headline MUST give a BENEFIT to the potential buyer.
A benefit is something like Get Rich Fast without Going Broke First!
The following is not a benefit: The Slam-Po 3 comes in red, green, and purple. That describes a property (the color) of the product but not a benefit.
A classified ad gives little room for more than one or two benefits. The fact that your contact information takes up a good part of the ad doesn’t help. That’s why many operators just give a telephone number or website as the contact information.
That is also why many operators also use postal mailbox addresses. Box 32A, Slamdunk, AR 12345 is shorter than
The “A” in Box 32A or PO 32A or PO Box 32A is a “key” that reveals to the operator the publication the ad appeared in. Any of the above designation will cause the mail to be delivered to Post Office Box 32 because that is the way the United States Postal Service operates.
Certain words “pull” in ads better than others. Here they are:
Absolutely, Amazing, Approved, Attractive, Authentic, Bargain, Beautiful, Better, Big, Colorful, Colossal, Complete, Confidential, Crammed, Delivered, Direct, Discount, Easily, Endorsed, Enormous, Excellent, Exciting, Exclusive, Expert, Famous, Fascinating, Fortune, Free, Full, Genuine, Gift, Gigantic, Greatest, Guaranteed, Helpful, Highest, Huge, Immediately, Improved, Informative, Instructive, Interesting, Largest, Latest, Lavishly, Liberal, Lifetime, Limited, Lowest, Magic, Mammoth, Miracle, New, Noted, Odd, Outstanding, Personalized, Popular, Powerful, Practical, Professional, Profitable, Profusely, Proven, Quality, Quickly, Rare, Reduced, Refundable, Remarkable, Reliable, Revealing, Revolutionary, Scarce, Secrets, Security, Selected, Sensational, Simplified, Sizable, Special, Startling, Strange, Strong, Sturdy, Successful, Superior, Surprise, Terrific, Tested, Tremendous, Unconditional, Unique, Unlimited, Unparalleled, Unsurpassed, Unusual, Useful, Valuable, Wealth, Weird, and Wonderful.
Read the classified ads and gather a collection of the best ads and print ads you can find. They will greatly help you write your ads.
Mail order operators know they must key and test ads to optimize performance (response). If you do not do this and are successful, you are just lucky. You need to minimize luck and maximize the performance of your ads.
Print Ads
Print ads give you room to expand. A full page ad allows you to completely describe your product or service and provide an order form. You can even include a pic or two of your product.
See the topics below to help you write your copy.
The Powerful Mail Order Package or Internet Page
If your classified ad leads your prospective customer to your direct mail package or to your website, you are in business. There is a high rate of return on solicited information. That is, if the ad reader asks for more information you’ve got it made in the shade. That is IF YOUR COPY SELLS.
Go to a few web sites that are trying to sell you something. Here is an ad found on the Google Search Results when I put in the words get rich book:
Make Money Guaranteed Don't spend big money on Scams I found 3 proven home money makers
This ad was a sponsored link on the right side of the search results. The sponsor paid to have his ad come up when the words get rich book were placed in the Google search box. If you clicked on the link you came to a pitch page that has a headline and a list of benefits.
If you provided enough information including your telephone number, you could get a free copy of a popular book plus access to the main sales pitch.
I didn’t give my telephone number so I didn’t get the free book (which I’ve read a hundred times) nor did I get to the sales page.
The reason I was not given access to the free book and even the sales page is because the site filters the respondents to the ad. It cuts out those without telephones and those not willing to share telephone information.
It also filters out some potential customers, but that is a chance the site owner is willing to take. More and more site owners are doing this type of filtering.
In mail order you can filter by asking for a couple of bucks shipping and handling for more information. An alternative is to ask for a couple of stamps or a SASE.
Look at the pitch for a free book at http://tinyurl.com/lpgss Before you get to the main page the writer tries to capture your email address but he let’s you go to his free-book page even if you give him no information.
The free-book page has a headline, benefits, and testimonies of happy readers. To get the book free, you just click.
The book is called The Ultimate SuperTip. It’s a .PDF file that you can save to your desk top that will hopefully entice you into his money-making system.
Giving something away for free is a great way to convince customers to read your material.
Remember these things in your sales copy:
Write to your friend, Charlie
What I mean here is act like you have known the recipient from the time you were both in kindergarten. Be casual in your approach. You are bringing new, exciting information to Charlie who is your good friend.
Now, don’t start your letter Dear, Charlie, because that will get you nowhere fast. Try something like Dear Future Money Maker:
Use Testimonials
A testimonial stating that your product or service is just wonderful is a gold mine. Collect these testimonials when they come to you. Ask for permission to use them. Edit them into idiomatic English with decent grammar but don’t hide the message nor the tone in which it was given. When I say idiomatic English I mean the way people actually talk.
Let’s say that you get a testimonial that reads:
I got yur kit stuff and I did wat ya said
Virtual Meetings Cut Travel Costs
A majority of companies have higher travel expenses than they need," says Alisa Jenkins, senior director at Bredin Business Information, a business consulting firm. "This doesn't mean you have to cut out all travel. There are still many cases where meeting face to face is best. But there are also good ways to meet virtually that can make many of your business trips unnecessary."Alternatives to business travel - such as web conferencing with Microsoft Office Live Meeting or similar products - continue to improve with advances in internet and related technologies, most agree. We'll address the options, including video conferencing, teleconferencing, online collaboration tools and the web conferencing in detail below.But first: When do you absolutely need to meet? Here are some scenarios mentioned by experts:You are meeting a new client.You are introducing new people - perhaps your replacement - to an ongoing but important business relationship.You are attempting to close a significant sale or cut an important deal.You are delivering a product that you must demonstrate.You need to resolve a controversial or complex problem, or discuss top-secret matters such as an acquisition or merger.You need to meet with an attorney to discuss legal ma
full-page ad. The headline MUST give a BENEFIT to the potential buyer.
A benefit is something like Get Rich Fast without Going Broke First!
The following is not a benefit: The Slam-Po 3 comes in red, green, and purple. That describes a property (the color) of the product but not a benefit.
A classified ad gives little room for more than one or two benefits. The fact that your contact information takes up a good part of the ad doesn’t help. That’s why many operators just give a telephone number or website as the contact information.
That is also why many operators also use postal mailbox addresses. Box 32A, Slamdunk, AR 12345 is shorter than
The “A” in Box 32A or PO 32A or PO Box 32A is a “key” that reveals to the operator the publication the ad appeared in. Any of the above designation will cause the mail to be delivered to Post Office Box 32 because that is the way the United States Postal Service operates.
Certain words “pull” in ads better than others. Here they are:
Absolutely, Amazing, Approved, Attractive, Authentic, Bargain, Beautiful, Better, Big, Colorful, Colossal, Complete, Confidential, Crammed, Delivered, Direct, Discount, Easily, Endorsed, Enormous, Excellent, Exciting, Exclusive, Expert, Famous, Fascinating, Fortune, Free, Full, Genuine, Gift, Gigantic, Greatest, Guaranteed, Helpful, Highest, Huge, Immediately, Improved, Informative, Instructive, Interesting, Largest, Latest, Lavishly, Liberal, Lifetime, Limited, Lowest, Magic, Mammoth, Miracle, New, Noted, Odd, Outstanding, Personalized, Popular, Powerful, Practical, Professional, Profitable, Profusely, Proven, Quality, Quickly, Rare, Reduced, Refundable, Remarkable, Reliable, Revealing, Revolutionary, Scarce, Secrets, Security, Selected, Sensational, Simplified, Sizable, Special, Startling, Strange, Strong, Sturdy, Successful, Superior, Surprise, Terrific, Tested, Tremendous, Unconditional, Unique, Unlimited, Unparalleled, Unsurpassed, Unusual, Useful, Valuable, Wealth, Weird, and Wonderful.
Read the classified ads and gather a collection of the best ads and print ads you can find. They will greatly help you write your ads.
Mail order operators know they must key and test ads to optimize performance (response). If you do not do this and are successful, you are just lucky. You need to minimize luck and maximize the performance of your ads.
Print Ads
Print ads give you room to expand. A full page ad allows you to completely describe your product or service and provide an order form. You can even include a pic or two of your product.
See the topics below to help you write your copy.
The Powerful Mail Order Package or Internet Page
If your classified ad leads your prospective customer to your direct mail package or to your website, you are in business. There is a high rate of return on solicited information. That is, if the ad reader asks for more information you’ve got it made in the shade. That is IF YOUR COPY SELLS.
Go to a few web sites that are trying to sell you something. Here is an ad found on the Google Search Results when I put in the words get rich book:
Make Money Guaranteed Don't spend big money on Scams I found 3 proven home money makers
This ad was a sponsored link on the right side of the search results. The sponsor paid to have his ad come up when the words get rich book were placed in the Google search box. If you clicked on the link you came to a pitch page that has a headline and a list of benefits.
If you provided enough information including your telephone number, you could get a free copy of a popular book plus access to the main sales pitch.
I didn’t give my telephone number so I didn’t get the free book (which I’ve read a hundred times) nor did I get to the sales page.
The reason I was not given access to the free book and even the sales page is because the site filters the respondents to the ad. It cuts out those without telephones and those not willing to share telephone information.
It also filters out some potential customers, but that is a chance the site owner is willing to take. More and more site owners are doing this type of filtering.
In mail order you can filter by asking for a couple of bucks shipping and handling for more information. An alternative is to ask for a couple of stamps or a SASE.
Look at the pitch for a free book at http://tinyurl.com/lpgss Before you get to the main page the writer tries to capture your email address but he let’s you go to his free-book page even if you give him no information.
The free-book page has a headline, benefits, and testimonies of happy readers. To get the book free, you just click.
The book is called The Ultimate SuperTip. It’s a .PDF file that you can save to your desk top that will hopefully entice you into his money-making system.
Giving something away for free is a great way to convince customers to read your material.
Remember these things in your sales copy:
Write to your friend, Charlie
What I mean here is act like you have known the recipient from the time you were both in kindergarten. Be casual in your approach. You are bringing new, exciting information to Charlie who is your good friend.
Now, don’t start your letter Dear, Charlie, because that will get you nowhere fast. Try something like Dear Future Money Maker:
Use Testimonials
A testimonial stating that your product or service is just wonderful is a gold mine. Collect these testimonials when they come to you. Ask for permission to use them. Edit them into idiomatic English with decent grammar but don’t hide the message nor the tone in which it was given. When I say idiomatic English I mean the way people actually talk.
Let’s say that you get a testimonial that reads:
I got yur kit stuff and I did wat ya sai
Strong Leadership Builds on a Bedrock of Strong Values
"Values are the bedrock of any corporate culture. As the essence of a company's philosophy for achieving success, values provide a sense of common direction for all employees and guidelines for day-to-day behavior...often companies succeed because their employees can identify, embrace, and act on the values of the organization." — Terrence Deal and Allan Kennedy, Corporate Cultures: The Rites and Rituals of Corporate LifeEarly in my career I found work that was a great fit for my skills and interests. I grew and moved through the company to ever-higher levels of responsibility. I was especially lucky to be mentored by a senior manager who coached and developed my skills, and brought out more potential in me than I realized I had at the time. Her trust and faith in me built my confidence and a strong foundation for future growth.After one promotion that would take me across the country to manage the company's largest branch, I spent a week introducing John, the new president (he was also new to me, since he came from another part of the company), to the various field managers I served and supported with my internal training and consulting work.It quickly became embarrassing to be with him. He was an obnoxious boor who had all the answers – often to questions he wasn't even asked. His personal
ctive, Interesting, Largest, Latest, Lavishly, Liberal, Lifetime, Limited, Lowest, Magic, Mammoth, Miracle, New, Noted, Odd, Outstanding, Personalized, Popular, Powerful, Practical, Professional, Profitable, Profusely, Proven, Quality, Quickly, Rare, Reduced, Refundable, Remarkable, Reliable, Revealing, Revolutionary, Scarce, Secrets, Security, Selected, Sensational, Simplified, Sizable, Special, Startling, Strange, Strong, Sturdy, Successful, Superior, Surprise, Terrific, Tested, Tremendous, Unconditional, Unique, Unlimited, Unparalleled, Unsurpassed, Unusual, Useful, Valuable, Wealth, Weird, and Wonderful.
Read the classified ads and gather a collection of the best ads and print ads you can find. They will greatly help you write your ads.
Mail order operators know they must key and test ads to optimize performance (response). If you do not do this and are successful, you are just lucky. You need to minimize luck and maximize the performance of your ads.
Print Ads
Print ads give you room to expand. A full page ad allows you to completely describe your product or service and provide an order form. You can even include a pic or two of your product.
See the topics below to help you write your copy.
The Powerful Mail Order Package or Internet Page
If your classified ad leads your prospective customer to your direct mail package or to your website, you are in business. There is a high rate of return on solicited information. That is, if the ad reader asks for more information you’ve got it made in the shade. That is IF YOUR COPY SELLS.
Go to a few web sites that are trying to sell you something. Here is an ad found on the Google Search Results when I put in the words get rich book:
Make Money Guaranteed Don't spend big money on Scams I found 3 proven home money makers
This ad was a sponsored link on the right side of the search results. The sponsor paid to have his ad come up when the words get rich book were placed in the Google search box. If you clicked on the link you came to a pitch page that has a headline and a list of benefits.
If you provided enough information including your telephone number, you could get a free copy of a popular book plus access to the main sales pitch.
I didn’t give my telephone number so I didn’t get the free book (which I’ve read a hundred times) nor did I get to the sales page.
The reason I was not given access to the free book and even the sales page is because the site filters the respondents to the ad. It cuts out those without telephones and those not willing to share telephone information.
It also filters out some potential customers, but that is a chance the site owner is willing to take. More and more site owners are doing this type of filtering.
In mail order you can filter by asking for a couple of bucks shipping and handling for more information. An alternative is to ask for a couple of stamps or a SASE.
Look at the pitch for a free book at http://tinyurl.com/lpgss Before you get to the main page the writer tries to capture your email address but he let’s you go to his free-book page even if you give him no information.
The free-book page has a headline, benefits, and testimonies of happy readers. To get the book free, you just click.
The book is called The Ultimate SuperTip. It’s a .PDF file that you can save to your desk top that will hopefully entice you into his money-making system.
Giving something away for free is a great way to convince customers to read your material.
Remember these things in your sales copy:
Write to your friend, Charlie
What I mean here is act like you have known the recipient from the time you were both in kindergarten. Be casual in your approach. You are bringing new, exciting information to Charlie who is your good friend.
Now, don’t start your letter Dear, Charlie, because that will get you nowhere fast. Try something like Dear Future Money Maker:
Use Testimonials
A testimonial stating that your product or service is just wonderful is a gold mine. Collect these testimonials when they come to you. Ask for permission to use them. Edit them into idiomatic English with decent grammar but don’t hide the message nor the tone in which it was given. When I say idiomatic English I mean the way people actually talk.
Let’s say that you get a testimonial that reads:
I got yur kit stuff and I did wat ya sai
Business Checks and Computer Checks
Business checks and computer checks help to manage and maintain business accounts and avoid chances of fraud and embezzlements. Business checks are used to pay for a full range of things, from bills to payroll and everything in between. Computer checks on the other hand are blank checks used with many accounting software programs such as Quicken, QuickBooks, Peachtree, Microsoft Money, MYOB, CheckMark, and many others. They are printed using an inkjet, laser, or dot-matrix printer or by hiring a professional printing company. Business checks and computer checks add efficiency to your business and provide privacy and flexibility in financial transactions. Today business checks and computer checks are widely used by all types of organizations due to their enormous benefits.There is a wide variety of business checks and computer checks available in the market with various customization options. They can be customized depending upon the requirement of the company. You can either go for traditional styles or designer style checks. The layout or the format of the check and color combinations of the checks can be selected according to the budget and needs of the company. Business checks and computer checks are signed by authorized person of the business and have company name and logo emblazoned on the check whic
eader asks for more information you’ve got it made in the shade. That is IF YOUR COPY SELLS.
Go to a few web sites that are trying to sell you something. Here is an ad found on the Google Search Results when I put in the words get rich book:
Make Money Guaranteed Don't spend big money on Scams I found 3 proven home money makers
This ad was a sponsored link on the right side of the search results. The sponsor paid to have his ad come up when the words get rich book were placed in the Google search box. If you clicked on the link you came to a pitch page that has a headline and a list of benefits.
If you provided enough information including your telephone number, you could get a free copy of a popular book plus access to the main sales pitch.
I didn’t give my telephone number so I didn’t get the free book (which I’ve read a hundred times) nor did I get to the sales page.
The reason I was not given access to the free book and even the sales page is because the site filters the respondents to the ad. It cuts out those without telephones and those not willing to share telephone information.
It also filters out some potential customers, but that is a chance the site owner is willing to take. More and more site owners are doing this type of filtering.
In mail order you can filter by asking for a couple of bucks shipping and handling for more information. An alternative is to ask for a couple of stamps or a SASE.
Look at the pitch for a free book at http://tinyurl.com/lpgss Before you get to the main page the writer tries to capture your email address but he let’s you go to his free-book page even if you give him no information.
The free-book page has a headline, benefits, and testimonies of happy readers. To get the book free, you just click.
The book is called The Ultimate SuperTip. It’s a .PDF file that you can save to your desk top that will hopefully entice you into his money-making system.
Giving something away for free is a great way to convince customers to read your material.
Remember these things in your sales copy:
Write to your friend, Charlie
What I mean here is act like you have known the recipient from the time you were both in kindergarten. Be casual in your approach. You are bringing new, exciting information to Charlie who is your good friend.
Now, don’t start your letter Dear, Charlie, because that will get you nowhere fast. Try something like Dear Future Money Maker:
Use Testimonials
A testimonial stating that your product or service is just wonderful is a gold mine. Collect these testimonials when they come to you. Ask for permission to use them. Edit them into idiomatic English with decent grammar but don’t hide the message nor the tone in which it was given. When I say idiomatic English I mean the way people actually talk.
Let’s say that you get a testimonial that reads:
I got yur kit stuff and I did wat ya sai
Today's Truck Drivers Enjoy Job Security, Great Pay, and Time at Home
Tired of the same old boring routine at your everyday job? For a change of pace consider becoming a semi tractor-trailer driver. With a national shortage of drivers, this career is one that comes with its own brand of job security insurance.Earning a license to drive the big rigs is not that difficult of a task. The demand for over the road drivers remains high and the pay for operating a tractor-trailer is high. The benefits can be incredible, too, making this career a solid choice.What are the requirements? To operate in interstate commerce, a driver must be at least 21 years of age and pass a rigid physical examination once every 2 years. Drivers are further required to submit to testing for drug and alcohol use, including unannounced random testing. Drivers of trucks with a weight rating of over 26,000 pounds must obtain a Commercial Driver's License, also referred to as a CDL, by passing a rigorous test of their knowledge of safety regulations and display the ability to drive one of the large vehicles. Drug and alcohol convictions or combinations of various serious driving violations can draw temporary or even permanent loss of driving privileges.Because of the large demand for freight to be moved, the job outlook for a professional over the road driver is very good. Currently the feder
e book at http://tinyurl.com/lpgss Before you get to the main page the writer tries to capture your email address but he let’s you go to his free-book page even if you give him no information.
The free-book page has a headline, benefits, and testimonies of happy readers. To get the book free, you just click.
The book is called The Ultimate SuperTip. It’s a .PDF file that you can save to your desk top that will hopefully entice you into his money-making system.
Giving something away for free is a great way to convince customers to read your material.
Remember these things in your sales copy:
Write to your friend, Charlie
What I mean here is act like you have known the recipient from the time you were both in kindergarten. Be casual in your approach. You are bringing new, exciting information to Charlie who is your good friend.
Now, don’t start your letter Dear, Charlie, because that will get you nowhere fast. Try something like Dear Future Money Maker:
Use Testimonials
A testimonial stating that your product or service is just wonderful is a gold mine. Collect these testimonials when they come to you. Ask for permission to use them. Edit them into idiomatic English with decent grammar but don’t hide the message nor the tone in which it was given. When I say idiomatic English I mean the way people actually talk.
Let’s say that you get a testimonial that reads:
I got yur kit stuff and I did wat ya said and I made $270.00 the first day selling stuff to my relations and friends.
Do a few repairs on this testimonial:
I got your sales kit, did what you said, and earned $270.00 my first day selling to my relations and friends.
Testimonials are like spice. Don’t over do it and, if possible, make sure that each one states a different benefit.
Never ever fake testimonials.
Use Common Words and Phrases, Vary Sentence Length, Stick to the Point, Dump Verbiage
Stay away from flowery language, big words that most people don’t know, and “cute” wording. Remember, you are talking to your friend, Charlie, across the fence.
Avoid long, complex sentences. But do vary the length of your sentences.
Sometimes you need adjectives and adverbs. An adjective modifies a noun. An adverb modifies an adjective or another adverb. Drop non-effective modifiers. They slow down the reader and don’t cut to the quick. If you wonder if a modifier is needed just remove them from the sentence and decide which is most effective. For example:
The big mean brown dog jumped over the white picket fence.
The angry dog jumped the picket fence.
Which sentence did you like best?
A Long Letter Is Often Better Than A Short One
If you read the sales pitch on an Internet site it goes on and on and on. Direct mail pieces often have a very long letter to describe all the advantages and benefits of the product or service and to remove objections to buying that the reader might have in his or her mind.
You have plenty of room on a web page or in a direct mail piece, so why skimp? Just don’t’ start repeating yourself. When you have said what needs to be said you don’t have to embellish it.
Let your sales copy sit a while and then come back to it. Let your spouse read it and your good friend. See what they think. Okay, ask your old English teacher to take a look at it. Edit and polish until it is near perfect in your opinion.
Remember that you want to generate excitement and the urge to buy.
You want the potential customer to feel awful if he fails to buy. You want him to think that he will be "missing out" and not enjoying the benefits of your product or service.
Use Color
Color is free on the Internet. It cost extra in direct mail packages including letters and brochures. A touch of color can go a long way. You probably have seen little notes in blue ink in sales letters.
A full-color or 4-color brochure can be very effective in describing your product or service. A short letter, the brochure, an order form, and a return envelope can be very effective. Printers will often help you create a brochure because they want your print business.
What? After all of that you have no product or service to sale? Well, what can you do to find or create a product or service? That will be in the next segment.

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Casual Articles - Direct Mail 03: The Message

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