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Casual Articles - 'Short' Copy or 'Long' Copy - Which Works Best?
Don't take a passive role in your job search. You can't just sit by the phone. You need to work harder to find the right job for yourself. You might even want to console yourself with the fact that searching for a job is the hardest job you'll ever have. The reason why is simple - when it's done right it's full of rejection.Too many job seekers will s
These use ‘s
Do you have any idea how important your company logo is? Well you should. It appears on everything from your corporate identity system, brochures to your website, reaching customers, prospects, vendors and the press. In other words, your logo gets to everyone and as they say you only have one chance to make a first impression. Present yourself clearly and dynami
That debate has centered on whether it is better to use sales copy in advertising, direct mail, even brochures or websites, that is ‘short’ or ‘long.’
What does that mean?
For most of us, we can think of ads we’ve seen in most magazines. They usually feature a picture or illustration, combined with a headline, combined with a small amount of ‘copy,’ or words that tell us more about the product or service, and ask us to do something.
These are ‘short’ copy messages – a couple of paragraphs, maybe even three or four, but not much more than that. These marketing messages simply make you aware of a product or service, the ‘brand,’ and probably how to buy it or learn more.
These use ‘sh
It’s a norm for British top universities to conduct interviews with their candidates prior to admission. For most of the universities the interview merely becomes a formality because the admission decision would be based on your college tutor’s report and your result prediction. But for some high profile universities such as Oxford and Cambridge, the interview c
What does that mean?
For most of us, we can think of ads we’ve seen in most magazines. They usually feature a picture or illustration, combined with a headline, combined with a small amount of ‘copy,’ or words that tell us more about the product or service, and ask us to do something.
These are ‘short’ copy messages – a couple of paragraphs, maybe even three or four, but not much more than that. These marketing messages simply make you aware of a product or service, the ‘brand,’ and probably how to buy it or learn more.
These use ‘s
Whether you want to start an online or offline business, the first thing you need to do is find out whether your product or service will sell. The first step to finding that out is to research the supply and demand of the market. Ideally you want a product or service with high demand and low competition. There are many resources with which you can accomplish tha
These are ‘short’ copy messages – a couple of paragraphs, maybe even three or four, but not much more than that. These marketing messages simply make you aware of a product or service, the ‘brand,’ and probably how to buy it or learn more.
These use ‘s
In the 1980s a phenomenon began to take hold in the retail industry: wholesale [or warehouse] clubs. These 'big box' retailers are dotting the American landscape and offer something beyond what the typical Wal-Mart, Target, or Kmart have: large packaged items at nicely discounted prices. Currently, Costco's, Sam's Club, and BJs dominate the market. Recently, my
These are ‘short’ copy messages – a couple of paragraphs, maybe even three or four, but not much more than that. These marketing messages simply make you aware of a product or service, the ‘brand,’ and probably how to buy it or learn more.
These use ‘s
12/20/04According to a recent article by ComScore Networks, about three-quarters of all consumer product research is initiated through a generic search term, such as “televisions” or “Adoption Services”. The report goes on to say that in subsequent research efforts consumers tend to re-initiate the search with generic search terms.Consumers who ar
These use ‘short’ copy for several reasons. One is simply the amount of space available. But more importantly, a decision was made to use that type of media because the creators of the message were targeting a specific market, and chose to stay with a simple, quick-to-read message.
Often, that decision will come down to whether the company is doing ‘brand’ marketing, or ‘direct’ marketing. Both have their place, but the trend for the last 10-12 years has been for more ‘direct’ marketing.
Why? Again, there can be many reasons, but near the top of that list will always be that it is more efficient and more accountable. What does THAT mean?
Direct marketing means that
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