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Casual Articles - How to be Believed - when you're Selling it
To ensure that your business runs smoothly, you need to establish a solid structure. The success of your business depends on how well you manage it. First, you need to choose how you will set up
The following tips have come from a wide variety of sources; some from other successful businesses we know, some from our Home-Based and Small Business Support Group meetings and some we've developed by trial and error.<
That's very hard to accept when you are 1000% convinced you have the most remarkable product, that it's scientifically proven and, it's really helped you.
But that is not enough today, and anyone who has tried to market anything they love to anyone else knows it. (Except for Mom, who will try anything you offer.)
That's where the art of marketing comes in. Assuming you believe you have that remarkable product that will make a difference in the lives of others, the challenge is:
1) to recognize that your prospective customer is only that sliver of the market that already shares your worldview about it, not those you have to persuade or convert and
2) to realize your goal is to ask her to try it, no promises. Then she can test it for herself, and see if it makes her feel like it did you. (They need not be samples. People can buy a few months' supply to try it for a few months to see if they'd like to stay on the program.)
That reduces their suspicion about your motives...good start to being believed.
Seth Godin, marketing uber guru, writes:
"In order to be believed, you must present enough of a change that the consumer chooses to notice it. But then you have to tell a story, not give a lecture. You have to hint at the facts, not announce them. You cannot prove your way into a sale - you gain a customer when the customer proves to herself that you're
Introduction: Though written several years ago, this article is still highly relevant, as the 2006 elections demonstrated.Very little is being said in the press about the information health and consumer gro
That's where the art of marketing comes in. Assuming you believe you have that remarkable product that will make a difference in the lives of others, the challenge is:
1) to recognize that your prospective customer is only that sliver of the market that already shares your worldview about it, not those you have to persuade or convert and
2) to realize your goal is to ask her to try it, no promises. Then she can test it for herself, and see if it makes her feel like it did you. (They need not be samples. People can buy a few months' supply to try it for a few months to see if they'd like to stay on the program.)
That reduces their suspicion about your motives...good start to being believed.
Seth Godin, marketing uber guru, writes:
"In order to be believed, you must present enough of a change that the consumer chooses to notice it. But then you have to tell a story, not give a lecture. You have to hint at the facts, not announce them. You cannot prove your way into a sale - you gain a customer when the customer proves to herself that you're
I spent some twenty years in the corporate world, for much of it I was not particularly interested in spirituality. It was a world where profits reigned supreme, often with little respect for the rest of society.I
2) to realize your goal is to ask her to try it, no promises. Then she can test it for herself, and see if it makes her feel like it did you. (They need not be samples. People can buy a few months' supply to try it for a few months to see if they'd like to stay on the program.)
That reduces their suspicion about your motives...good start to being believed.
Seth Godin, marketing uber guru, writes:
"In order to be believed, you must present enough of a change that the consumer chooses to notice it. But then you have to tell a story, not give a lecture. You have to hint at the facts, not announce them. You cannot prove your way into a sale - you gain a customer when the customer proves to herself that you're
Own a small business? Want more customers? It’s easy, fast and very inexpensive to promote your business on the internet.Things that you should have ready:#1: accurate, current information on your business.
That reduces their suspicion about your motives...good start to being believed.
Seth Godin, marketing uber guru, writes:
"In order to be believed, you must present enough of a change that the consumer chooses to notice it. But then you have to tell a story, not give a lecture. You have to hint at the facts, not announce them. You cannot prove your way into a sale - you gain a customer when the customer proves to herself that you're
With customers being smarter, more cost conscious, more product knowledgeable and more demanding, improving customer service has become a major focus within many businesses. In Customer Satisfaction is Worthless; Custom
The process of discovery is more powerful than being told the right answer - because of course there is no right answer, and because, even if there were, the consumer wouldn't believe you!" Seth Godin, ( www.bananamarketing.com/library.html )
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