nterest.

Finally, develop a strong close. You can have a great personal letter with a weak close and you will just have a well-written but ineffective personal letter. If you are selling a product, be sure to ask for the sale. If you are inviting your customer to a seminar or event, then do so boldly. Make it clear what you are asking for. Otherwise, you are telling your customer you don't really want them to take any action.

Whether your personal letter is selling the next great widget, you are hosting a fabulous seminar or you are th

There is nothing quite like a personal letter for getting someone's undivided attention. Even as a business tool, this often overlooked, very simple approach can be very powerful.

A personal letter can be a short one-page letter that introduces your company to potential prospects, or it can be a longer letter that gives a lot of detail about your company. Which style of personal letter you use largely depends on your goals and personal style.

Nevertheless, a well-written personal letter from you to your existing customers or future customers can do wonders for your company image. But there are a few things you want to keep in mind.

First, put it on letterhead. Just because it is a personal letter doesn't mean you should veer from standard business practices. It is, after all, a business letter. Therefore, put it on your company letterhead. That will make a far bigger impression in the long run.

Secondly, choose your paper carefully. Don't just settle for some 20-pound white bond. Go all out here. The extra couple of pennies you spend on high-grade paper will make a huge difference. By using the best paper possible for your letter you send a signal that you will not settle for run-of-the-mill materials, and neither should your customers.

Thirdly, make it personal. It is a business letter, but that doesn't mean you shouldn't talk directly to your customer in a friendly, personal way. This is actually a good thing. It will make your letter sound less like a sales letter and more like it was written by a human being.

Address your reader, if possible, by name; make it the first name, if you have it. Although, in some situations Mr. or Mrs. So-and-So might be more appropriate. If you are selling formal services like funeral services, for instance. But, in most situations, you want your customer or potential customer to view the letter as a personal, friendly address to them as an individual.

Your introductory paragraph should have a strong opening. You do want your customer to read it, don't you? Then you must grab his or her attention in that first sentence. Don't be overdramatic or hokey, but do come up with a creative way to spark an interest.

Finally, develop a strong close. You can have a great personal letter with a weak close and you will just have a well-written but ineffective personal letter. If you are selling a product, be sure to ask for the sale. If you are inviting your customer to a seminar or event, then do so boldly. Make it clear what you are asking for. Otherwise, you are telling your customer you don't really want them to take any action.

Whether your personal letter is selling the next great widget, you are hosting a fabulous seminar or you are th

tomers can do wonders for your company image. But there are a few things you want to keep in mind.

First, put it on letterhead. Just because it is a personal letter doesn't mean you should veer from standard business practices. It is, after all, a business letter. Therefore, put it on your company letterhead. That will make a far bigger impression in the long run.

Secondly, choose your paper carefully. Don't just settle for some 20-pound white bond. Go all out here. The extra couple of pennies you spend on high-grade paper will make a huge difference. By using the best paper possible for your letter you send a signal that you will not settle for run-of-the-mill materials, and neither should your customers.

Thirdly, make it personal. It is a business letter, but that doesn't mean you shouldn't talk directly to your customer in a friendly, personal way. This is actually a good thing. It will make your letter sound less like a sales letter and more like it was written by a human being.

Address your reader, if possible, by name; make it the first name, if you have it. Although, in some situations Mr. or Mrs. So-and-So might be more appropriate. If you are selling formal services like funeral services, for instance. But, in most situations, you want your customer or potential customer to view the letter as a personal, friendly address to them as an individual.

Your introductory paragraph should have a strong opening. You do want your customer to read it, don't you? Then you must grab his or her attention in that first sentence. Don't be overdramatic or hokey, but do come up with a creative way to spark an interest.

Finally, develop a strong close. You can have a great personal letter with a weak close and you will just have a well-written but ineffective personal letter. If you are selling a product, be sure to ask for the sale. If you are inviting your customer to a seminar or event, then do so boldly. Make it clear what you are asking for. Otherwise, you are telling your customer you don't really want them to take any action.

Whether your personal letter is selling the next great widget, you are hosting a fabulous seminar or you are th

huge difference. By using the best paper possible for your letter you send a signal that you will not settle for run-of-the-mill materials, and neither should your customers.

Thirdly, make it personal. It is a business letter, but that doesn't mean you shouldn't talk directly to your customer in a friendly, personal way. This is actually a good thing. It will make your letter sound less like a sales letter and more like it was written by a human being.

Address your reader, if possible, by name; make it the first name, if you have it. Although, in some situations Mr. or Mrs. So-and-So might be more appropriate. If you are selling formal services like funeral services, for instance. But, in most situations, you want your customer or potential customer to view the letter as a personal, friendly address to them as an individual.

Your introductory paragraph should have a strong opening. You do want your customer to read it, don't you? Then you must grab his or her attention in that first sentence. Don't be overdramatic or hokey, but do come up with a creative way to spark an interest.

Finally, develop a strong close. You can have a great personal letter with a weak close and you will just have a well-written but ineffective personal letter. If you are selling a product, be sure to ask for the sale. If you are inviting your customer to a seminar or event, then do so boldly. Make it clear what you are asking for. Otherwise, you are telling your customer you don't really want them to take any action.

Whether your personal letter is selling the next great widget, you are hosting a fabulous seminar or you are th

lthough, in some situations Mr. or Mrs. So-and-So might be more appropriate. If you are selling formal services like funeral services, for instance. But, in most situations, you want your customer or potential customer to view the letter as a personal, friendly address to them as an individual.

Your introductory paragraph should have a strong opening. You do want your customer to read it, don't you? Then you must grab his or her attention in that first sentence. Don't be overdramatic or hokey, but do come up with a creative way to spark an interest.

Finally, develop a strong close. You can have a great personal letter with a weak close and you will just have a well-written but ineffective personal letter. If you are selling a product, be sure to ask for the sale. If you are inviting your customer to a seminar or event, then do so boldly. Make it clear what you are asking for. Otherwise, you are telling your customer you don't really want them to take any action.

Whether your personal letter is selling the next great widget, you are hosting a fabulous seminar or you are th

nterest.

Finally, develop a strong close. You can have a great personal letter with a weak close and you will just have a well-written but ineffective personal letter. If you are selling a product, be sure to ask for the sale. If you are inviting your customer to a seminar or event, then do so boldly. Make it clear what you are asking for. Otherwise, you are telling your customer you don't really want them to take any action.

Whether your personal letter is selling the next great widget, you are hosting a fabulous seminar or you are thanking your customer for being such a great customer, a well-written personal letter can make a big impression and do wonders for your company image. Use this tool as often as you can, but don't over do it.