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Casual Articles - The Bluetooth Marketing: A New Trend In The Direct Proximity Marketing
When the time comes to progress within the work world, you sometimes have to make the first move by submitting a letter of resignation. For some, completing this task is better said than done. The awkwardness
The risk to see the Bluetooth marketing seen as Spam does exist, but an opt-in is also possible by requiring the user to appr
When it comes to new products, there is always that one final task that needs to be done before the said product can actually be approved or not for by the target market. Road testing, otherwise known as perfo
This new tool works as a direct marketing channel to end users mobile phones. The first generation of these tools established a connection with the Bluetooth enabled phones (activated and set to visible) which are within 20 meters from a dedicated hotspot. A question appears on the screen of the phone in the form 'Do you accept content from Alterwave ? Yes / No', where Alterwave is the name of the company willing to advertise. If the user presses Yes, the download proceeds at a speed of typ. 50kB/sec over Bluetooth. The data transfer is 100% free. A video of 500 kB would be sent in about 10 seconds.
If the user presses No, the popup disappears from the screen, and if the users does not press either key the popup will disappear when the phone leaves the Bluetooth covered zone.
This new media raises a lot of interest in the advertising and marketing industry. The kind of files that they push is images (still or animated), sounds (mp3) and video.
The risk to see the Bluetooth marketing seen as Spam does exist, but an opt-in is also possible by requiring the user to appro
Do you like to see impressive, amazing things? Do you like to witness jaw dropping, astonishing situations and events? Of course you do. Everybody does. And it only costs eight bucks. That's right, fo
If the user presses No, the popup disappears from the screen, and if the users does not press either key the popup will disappear when the phone leaves the Bluetooth covered zone.
This new media raises a lot of interest in the advertising and marketing industry. The kind of files that they push is images (still or animated), sounds (mp3) and video.
The risk to see the Bluetooth marketing seen as Spam does exist, but an opt-in is also possible by requiring the user to appr
George Orwell’s vision of a world where Big Brother is watching and listening to everything we do seems to becoming more and more a reality as technology enables all sorts of people and organizations to monito
If the user presses No, the popup disappears from the screen, and if the users does not press either key the popup will disappear when the phone leaves the Bluetooth covered zone.
This new media raises a lot of interest in the advertising and marketing industry. The kind of files that they push is images (still or animated), sounds (mp3) and video.
The risk to see the Bluetooth marketing seen as Spam does exist, but an opt-in is also possible by requiring the user to appr
They use an integrated approach to their marketing, combining a great visual identity with a compelling message that gets delivered through a variety of channels. People are bombarded with hundreds to thousand
If the user presses No, the popup disappears from the screen, and if the users does not press either key the popup will disappear when the phone leaves the Bluetooth covered zone.
This new media raises a lot of interest in the advertising and marketing industry. The kind of files that they push is images (still or animated), sounds (mp3) and video.
The risk to see the Bluetooth marketing seen as Spam does exist, but an opt-in is also possible by requiring the user to appr
You try to make your customers happy. You sincerely WANT them to be pleased with your products and service. You go out of your way to provide quality and integrity in everything you do.So, why is it t
The risk to see the Bluetooth marketing seen as Spam does exist, but an opt-in is also possible by requiring the user to approach his phone close to a given point (typ. 1-2 meters) for triggering the download.
The challenge is now for media and marketing agencies to use this innovative tool wisely, and certainly to send value added content to the users. The Bluetooth marketing has a lot of impact on end users, so it should be used with wisdom.
Alterwave is one of the leading companies in this market.
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